The characteristics and superiority of online publishing

The tentacles of the Internet have been extended to all aspects of social life. Online publishing has attracted much attention in the publishing industry and the IT community. In case of rainy days, online publishing not only calls for a standardized legal environment, but also requires uniform technical standards and standardized industry standards. Complete online publishing businesses rely on infrastructure such as network credit certification and broadband networks. All of this has become even more urgent with the advent of the acceleration of the information age.
Web publishing has the following salient features:
1. The legality of the publishing entity. In China, publishing activities must obtain permission from the government authorities. At present, any organization that has legal copyright can engage in online publishing.
2. Digitization of network products. Web publishing appears as a web publication in product form, ie, product digitization. This property is essentially different from paper publications, but it is basically the same as electronic and audio-visual publications such as CD-ROMs, CDs, VCDs, and DVDs, except that there are differences in the carrier, transmission, and reading methods.
3, the circulation of the network. In the form of circulation, online publications appear to be transmitted (downloaded) in digital form through the Internet. They can directly face the ultimate users and complete the distribution process in the form of downloads. Networking (downloading) is an essential feature that distinguishes it from paper publications and electronic and audiovisual publications in the form of CD-ROMs, CDs, VCDs, and DVDs.
4, the electronic transaction. Online publishing, from the product form, circulation mode to the payment method, the entire transaction process is electronic; especially the payment means, users can only implement real-time payment via e-bank through credit card to download and complete the transaction. process. The electronicization of transactions has enabled the sales of online publications to achieve 100% e-commerce, which is a prominent feature of online publishing.
5. The interactive nature of web publishing. As online publications are presented in the form of multimedia, and the reading characteristics of multimedia are interactive, that is, readers can become the protagonists of the programs, can control the development of the programs, and can view the contents they want to see according to their own wishes. In addition, on the Internet, two-way communication can be conducted through dialogues, news levels, etc., and the game can play roles.

The Internet has freed itself from the limitations of other media. It is different from newspapers, magazines, books and other media. Once it is free from time constraints, it can publish information in 24 hours and engage in network publishing. Second, it is not limited by space. Any computer in the world or even a mobile phone can access the Internet. The information can be reached synchronously; 3 is not subject to content restrictions, any book, any person, any event, any landscape, in a word, any area can access the Internet, is truly "a clean sweep"; four is not limited by space, about the Clinton scandal The “Stall Report” is 445 pages long. It is difficult for any radio station, television station, newspaper or magazine to publish once in a short period of time, and the Internet is the first to be published in full. In addition, if it is published online, it is not limited by printing, distribution, warehousing and transportation.

Computers and the Internet are revolutions in creative methods, editing methods, printing methods, publishing methods, distribution methods, and reading methods. It bid farewell to the creation and editing of paper and pen. The author's work may be delivered in platter form or directly on the Internet. Publishers handle manuscripts, all of which are operated on computers. Editing and proofreading are combined and the review and deliberation are also performed on computers. If it is a paper publication, the publisher publishes the manuscript after finalizing the manuscript, or sends the manuscript on the disc, or networking with the printing factory, and submits the manuscript online; if it is the network publication, just click with a few clicks, and everything will be over. The integration of printing, printing, and distribution is an integral part. Completion of the editing work is the completion of the printing and printing, warehousing, and shipping.

Although the emergence and application of network technology has brought unprecedented shock to traditional publishing, it has brought unprecedented vitality and vitality to the publishing industry. Once the network and publishing are combined, they are quickly accepted by readers with the features and advantages that traditional publishing does not have. Compared to traditional publishing, the advantages of online publishing are:

1, the use of resources. Internet publishing does not require paper or ink, and is purely electronic, environmentally friendly, and green.
2, logistics. Web publishing does not require transportation, inventory, logistics costs, and inventory is always sufficient.
3, processing and production. The correction, revision, and revision of the digital content published on the Internet are as easy as ones, and there is no need for repetitive filming, proofing, output, binding, and other tedious processes. For short-run and almost out-of-print books, the networked publishing and distribution methods are more practical and feasible.
4, the price is low. Since online publishing is directly oriented to readers, it lacks the expenditures of some intermediate links, making the same content, the cost of watching online or purchasing via the Internet is only equivalent to 30-70% of the purchase of the same paper book.
5, easy to retrieve. The search for keyword words can quickly find the desired content. This is the most significant advantage of online books compared to paper books.
6, large reading space. Readers do not have to be limited by time and space. No matter where in the world they want to read, books that they haven't seen before can be downloaded from the Internet or ordered online. It can be said that online publishing has made publishing a truly unpublished publication.
7, save resources. Paper readings consume a lot of forest resources and cause serious environmental pollution. The current online sales of books is only a mode of online publishing, but it has not departed from the traditional physical carriers, but the future of online publishing will completely abandon the traditional model, so that the books can be completely downloaded and distributed on the Internet, making publishing information virtual A pattern of circulation in the world. From this perspective, online publishing will be a true green industry.
8, publishing and distribution simultaneously. At the same time, the publication of the Internet has already achieved the traditional distribution. Because whether it is to create a web page for others to browse, or send production files to others, in fact has completed the release of the link, and make the true sense of the zero inventory become a reality.

Needless to say, the features and advantages of online publishing have not only caused a huge impact on traditional publishing concepts, but also challenged the traditional publishing process. Traditional publishing is a trinity of editing, printing, and publishing. In modern Internet publishing, various processes have undergone tremendous changes. Manual proofreading in traditional editing will be abandoned and replaced with multi-level proofreading on the Web. This error rate is almost zero, and the efficiency is greatly improved. From the perspective of sales, at present, online bookstores have mushroomed rapidly. Because they save multi-level wholesalers, they save a lot of the costs attached to books and can benefit readers more. It can be said that online publishing will be a new type of publishing model that is efficient, fast, and energy-efficient.

With the advancement of technology, the network will become more popular, the bandwidth will be greatly increased, the transmission speed will be faster, the cost of network publishing will be lower, the scope of impact will be greater, the operational efficiency will be greatly improved, and the forms will be more abundant. The value of Internet publishing will be further enhanced and will become a true "5W publishing", namely Whoever, Anywhere (Wherever), Anytime, Anybody (Whomever), Anything Taken Publication of Whatever (Whatever)