Beijing Printing Paper Market

Starting from the second quarter of this year, the prices of domestic printing papers, such as copper plates and double-glues, have increased. In June, the price of space shuttles on the Beijing market was around 7,300 yuan/ton, and Dongfan was around 7,100 yuan/ton. By September, the shuttle has risen to 7700-7800 yuan/ton. At present, Jindong Shuangjiao in the Beijing market is 7,200 yuan/ton. In the imported copperplate paper, the three trees in Korea are 8,500 yuan/ton, the polar bear is 7,900 yuan/ton, and the Austrian copperplate paper is 7,700 yuan/ton. Recently, Chen Ming’s dual copper plates were tried out at a price of RMB 6,900/ton, and several large-scale printing factories responded well. The industry believes Chenming will compete in the mid- to high-grade imported coated paper market. Get a share.

At present, in the printing paper market in Beijing, Jindong Paper products account for approximately 60% of the market share, while the rest are imported paper and Daewoo, Tranlin, Zixing and other company products. In September, according to the usual practice, after the summer vacation is the peak season of the paper market, but this year the market did not appear a big start. In the first half of September, the sales volume of coated paper and offset paper was not as good as the same period of previous years. Coated paper supply is slightly tight. Due to the lack of demand, the price also lacks upward momentum, and the increase slows down. Although there is a guide price for the Jindong Copperplate, the sales price of the distributors is still lower than the guideline price, and their profits can only be obtained through the rebates of the manufacturers.

Why does the Beijing market not usher in the paper market peak season that people have been looking forward to for so long? From the analysis of recent reasons, the main reason is that there are too many inventories. It is said that there are about 8,000 tons of Jindong Copperplate stock in the Beijing market and about 3,000 tons of imported paper in South Korea. Due to the lack of a clear increase in demand, the market has shown an oversupply situation, which has inhibited the further rise in paper prices. In addition, some factors such as the rise in price of full-wood pulp paper, such as copperplate and double-glued wood, have continued to increase due to the rise in international pulp prices, driving up the cost of paper and driving up prices. However, the recent sluggish domestic slurry market has caused a sluggish price for pulp, especially needles. Wood pulp fell 300-400 yuan / ton, the price of pulp to pull the paper can be said to have come to an end, which also affected the rise in paper prices.

From the mid-to-long term analysis, the imbalance in market supply and demand will continue. According to relevant reports, Daewoo Paper leased paper mills in Tianjin to produce low-weight copperplate paper and offset paper, which is about to start production. The first ideal place to put its products into the market should be the Beijing market. Chenming Paper's double copper has emerged in the market. Due to the initial anti-dumping ruling, the number of Beijing paper merchants ordering Korean and Japanese papers plummeted. In September, South Korea's three trees, polar bears and Star Lake orders were all only about 200 tons, only last year. A quarter of the same period, while the lack of imported paper, the industry consensus that Chenming substitute the most likely, and therefore unable to digest the existing excess supply. The oversupply of continuous paper prices has little room for growth. It is already quite good for the industry analysts to maintain their original status before the Spring Festival.

One of the fundamental reasons for the lack of demand is that Beijing’s major publishing houses are not doing well. In addition to education publishers, the sales of other publications have been light. One is that there are no major news events and activities at present: Second, the impact of media such as television and computer networks has caused the sales volume of newspapers and magazines to decline; three circulation systems in the current publishing system have caused too many publishing costs. The prices of many books and magazines are more expensive than those of the general working-class culture and leisure. Therefore, the desire for buying is not strong. Some people who prefer written media tend to turn to cheap pirated books, which is a greater impact on the publishing industry.