Web Print Future Print Wins Main Battlefield

Although Heidelberg and other three major printing press makers had growth of more than double-digit turnover at the end of the century, and they are still actively expanding their production and sales of energy, behind this glorious scene, there has been a growing concern. In addition to packaging printing and large-scale newspaper printing, the printing method of fixed printing plates gradually replaced the use of variable-printing unprinted printing (printing).
The 21st century is the era of information technology and the era of the Internet. As long as you have an IA as a terminal, you do not need a host computer, wired or wireless users, and you can access, calculate, communicate, and store data at any time by paying a small fee. .
In the face of this change, the printing companies themselves should also think about the convenience of using the Internet to transfer files and allow the industry to develop and change the printing and binding of the content. In more detail, I think that this way of changing the intra-industry letter can be done in two ways; one is the community or group printing the distribution center, and notices, letters, statements, and receipts.
The General Post Office wanted to establish a nationwide printing center to send customers a national letter, addressee, address, postal code, file, etc., to send it to local branches, print the content locally, and then send it by address and name; if it was content There are special needs, such as letter paper, envelope design, signature and other personalized file transfer, but also can respond. It was only that the plan was still aborted but they were still pushing hard. In the future, companies, office buildings, communities, and temple activity centers could be the first to send notices, letters, and billing statements to each. The printing center of the place is printed and handed over to the recipient. This transmission method is lower in cost than the 3.5 yuan per piece of printed matter today, and it is more convenient and faster. The error rate is also lower than that of labor.
Some people may think that in the future after online banking is prevailing, all fees will be automatically deducted, no forms are required, and no hard copy paper copies are sent. But in the face of money-related matters, anyone would like to have a document as a voucher to be more secure, even if the receipt is only covered by a 7/11 convenience store receipt.
Another concept is to publish after-sales-printed online publishing. Unlike existing methods of printing and then selling, there is no need for warehousing and book transport procedures. That is, replacing traditional retail sales with gold streams or information streams. Batch shopping flow method. After a book is approved by readers on the Internet for catalogs and parts of content, readers can use credit cards or other financial remittances to order from publishers' houses. Publishers pass the files to readers or print centers near their homes. You can complete the transaction. As for the credit issues arising from delays, including quantity and photocopying of copyright fees, a kind of lock-in technology can be used to allow readers to give readers the order quantity, and then decode and print them; otherwise, it can be done by a trusted printing center. The quantity is printed and published so that it can significantly reduce the time and cost of transportation and change the stream of publications directly to information flow.
It may be argued that in an era of comprehensive information, human beings simply rely on computers and do not need to consume paper at all. However, the idea of ​​paperlessness has been promoted for a long time and still cannot be realized. Instead, it consumes more paper due to massive data printing. It is almost up to the fact that the growth rate of plant fibers cannot keep up with human consumption. In the future, if electronic ink or electronic paper is popularized, the paper may continue to increase. However, if this does not happen, then an online printing and bookbinding center near the home or workplace will have more equipment than the personal printing equipment. It is convenient and cheap, because even if your company owns listing machines, photocopiers and even bookbinding machines, there will still be some information that needs to be photocopied and needs to be bound into volumes. This kind of work allows professional printing and photocopying centers to handle them and save time. The service is more complete.
Quan Lu has worked hard in black and white, color printing and binding equipment; Canon, Sharp are also working hard; IBM, Oc'E large computer companies are still actively expanding in the market. Recently, HP Computer has invested US$100 million in Indigo, which is also a fast-growing market for color printing. HP is a leader in information transmission and network construction and has a huge market.
Today, the three major printing press manufacturing groups are not able to keep up with the above-mentioned companies in terms of scale. It is even more important that they believe that digital printers still remain in receiving network files, and they must use traditional printing methods to fix imprints and prints. This is still some distance from the digital era of variable prints such as Scitex digital printing products; like Nexpress produced by Heidelberg and Kodak, the use of the Internet has not yet reached a reasonable level, and the opponents are not in the future decisive battle. In the case of the rest of the generation, there is still a hard battle to fight.

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