Talking about packaging and network

The Internet is changing the world at an alarming rate. From its formal entry into people's daily life to today, it only took a few years, but its influence has penetrated into every corner of society. Packaging is no exception and closely linked with it, and the impact of the network is far-reaching and meaningful.
First, the network greatly reduces the packaging cost of products. The role of packaging in the final analysis is to display information on all aspects of the product and to promote the smooth flow of goods. In today's highly personalized society, its role is decisive. The sales and promotion of a good product relies heavily on packaging. Because packaging can play a role in attracting consumers' vision. Today's network is a huge information center. It provides a worldwide platform for product display. The network is the largest source of information for most users. Therefore, viewing information on the Internet is no longer news. Information on various aspects of the search for goods on the Internet has also become a living habit. Selecting what you need on a specific website has gradually replaced the direct contact selection of the mall. It can be said that the Internet provides a more rapid and richer introduction than directly facing the product. For example, if a person wants to buy a TV, he has two ways to understand the TV. One is to withstand the hot sun, facing the cold, braving heavy rain, rushing to the time to go to the mall to watch the packaging of various television sets, listening to marketing staff chatter introduction, recommendation, but often lost in front of dazzling products. The other is sitting at the computer, holding a cup of tea in the left hand, and the right hand gently clicks on the mouse. There is no hot sun, cold wind, or heavy rain. Carefully and thoughtfully looking for the style that you most like. Which way would you choose? There is no doubt that everyone will choose the latter. When enterprises display the appearance and performance of products as a home page, the traditional packaging form has lost its dominant position, which can save a lot of printing and paper for packaging. Costs have even reduced the cost of using packaging to advertise, and the propaganda is no longer restricted by the region. The market for products is the entire world of internet access! Of course, product packaging in the network also needs new ideas and personalization, which is in line with traditional packaging.
Second, the packaging in the product network makes the exchange of information more extensive and faster, and the competition between similar products is more direct and intense. When others are choosing your product in the network, you can also view various information of other merchants and manufacturers' similar products. The analysis can often improve the overall quality of your products and the direction of product development. To a guiding role. Furthermore, the convergence of the Internet has made the market more and more transparent, and the choice space for increasingly sophisticated consumers has become more and more extensive. Therefore, we can determine that the function of network packaging is far greater than that of traditional packaging because of network packaging. Being open, intuitive, and comparative, it has the effect of allowing manufacturers to continuously innovate and actively improve the quality of their products. The traditional form of packaging probably only stimulates consumption. It must be pointed out that the two forms of packaging should be designed so as not to let the commodities that are “outside of the golden and ugly” be entrapped.
Thirdly, everyone should know that packaging has gradually gained more functionality in real life, that is, anti-counterfeiting, and network packaging has made the security of products more scientific. The emergence of many fake products on the market and the failure of anti-counterfeit measures have caused companies and businesses that have suffered huge losses of profits to follow suit. Why does this happen? Enterprises crack down through government administrative measures and consume a lot of manpower, material resources, and financial resources. Due to limited resources, unsound legal system, and local protection, and many other reasons, in the face of professional fraud, counterfeiting is no different from paying a small sum of money. Often it is not worth the candle! What is more important is that it does not really rely on new technologies and new science to prevent falsification. Choose the right anti-counterfeiting technology for the product, so that companies can explore in the same place. Diversified anti-counterfeiting technologies rely heavily on technical barriers to deal with each product in a unified manner. Most of them simply work on product packaging, or expose bottle caps, laser holograms, or watermarks or dark marks, but they have long been counterfeited. use. A company spends tens of millions of dollars on the introduction of top-level anti-counterfeiting technology from 3M companies in the United States. However, the scenery time is only 3 months. Can it really protect the anti-counterfeiting technology of the company's products and brands? Enterprises can widely publicize, consumers can easily identify, counterfeiters can not crack the counterfeit technology is the company has not given up. Launching a vast number of consumers and wielding information and network-based anti-counterfeiting technologies to eliminate counterfeit and shoddy goods from enterprises and eradicate counterfeiters in the vast ocean of "People's War" undoubtedly brings hope and light to the enterprise. Traditionally, the use of product packaging alone to carry out anti-counterfeiting has great limitations. Network security is to summarize the advantages and disadvantages of the existing anti-counterfeiting technology, and adopts the new digital anti-counterfeiting technology developed through modern high-tech such as computer network, communication, database, voice, security, cryptography, etc. It combines the traditional features of packaging and can Effectively prevent counterfeiting.
Its anti-counterfeiting principle: 1. Issue the product code: 2. Combine the product's identity code with the product: mark this anti-counterfeit code on the product or its packaging through coding or labeling; 3. Verify product identification code: When consumers purchase, they can enter this anti-counterfeit code through the Internet or dial the national toll-free number, and the system will automatically verify the anti-counterfeiting code to identify authenticity; Effectively contain large-scale commercial counterfeiting: Once the anti-counterfeiting code is inquired, the corresponding data is marked with “has been queried” and the number of times of inquiries, so as to prevent repeated use, thereby effectively suppressing large-scale commercial counterfeiting. Network anti-counterfeiting has great technical advantages. It is safe and reliable, easy to spread, free telephone inquiries and online inquiries coverage, and fast, simple, convenient, low cost, widely applicable. It also has great service advantages, providing accurate intelligence, reducing counterfeit costs, tracking product quality, improving service levels, controlling stock sales, strengthening market supervision, gathering market information, optimizing marketing decisions, and common packaging forms Promote products and strengthen the company's image.
With the rapid development of the information age, the Internet will be more and more closely integrated with people's daily lives. People will be exposed to the Internet at a high frequency. If businesses and companies truly understand how to use the Internet to present themselves, then after a period of time After the time must be ahead of those companies that still use traditional packaging for self-promotion. Whoever uses new technology first will be invincible in this competitive market, seeking and expanding its own living space! Abandoning some obsolete ideas and backward means to adapt to the increasingly perfect Internet in our entire world, we will eventually see that network packaging is in the traditional packaging, which is "good for blue, but better than blue".