Is Chinese medical beauty a trap or a pie?

Today, the medical beauty industry is very hot and snobbish.

In the past two decades, with the rapid development of social economy and culture, the medical beauty business in all major, medium and small cities across the country has developed rapidly. “Medical beauty” has long been a household name and has become a hot topic in street talks. The various reports of "creating the first beauty of XX" and "artificial beauty" are filled with people's eyes from time to time. As the saying goes, people who love beauty have their own hearts. Who wants to make up for the inadequacies through the means of the day after tomorrow? In order to find a perfect feeling, to find a satisfactory job, even to name it, and How many people are crazy about having a hypocritical "skin" for "beauty"?

In fact, it’s not just those who are pursuing the so-called “perfection”. If there is demand, there will be a market. Since some people want to get "beauty" at any cost, of course, some people will dig their minds and create a beauty for you, and because of the profits of the industry, they will be everywhere in the medical beauty hospitals and beauty clinics. The plastic surgery department is so "like a spring breeze, thousands of trees and pear blossoms"; the so-called Korean plastic surgery, French beauty, breast enhancement, rhinoplasty, liposuction is also the introduction of such a grandiose. The entire medical beauty industry, is it not too sick?

When inquiring about recent media reports, Blue Brother Zhiyang International Marketing Consultant found that readers who are careful and careful will also notice that reports on medical beauty disputes are visible from time to time. One of the most shocking reports is that an actress who has died in a certain place has repeatedly dressed up in order to retain the beauty of youth, and the result is a "dinosaur". From the photos taken by the media reporters, the status quo of the plastic surgery is indeed terrible.

At present, there are many cosmetic problems/disputes in the society. The reason is that many of them are confused with medical beauty and life beauty. This confusion occurs not only in patients/customers, but also in some beauty institutions, especially All kinds of beauty salons in the society, and the competent authorities seem to be very embarrassed about such confusion, not constrained and managed, so that this confusion not only exists but also intensifies.

Now, just open a local newspaper, and the main pictures are the advertisements of many medical and beauty aspects of the hospital. In order to attract attention, attract popularity, easily confuse affirmation, and promise words are all-in-one. Anyway, there are many ways to evade responsibility afterwards. In order to increase visual stimuli, especially in breast enhancement and weight loss projects, in order to create illusions, often from some fashion publications, the photos of women who are exposed to unknown clothing at home and abroad are scraped together.

It can be said that the current life beauty and medical beauty are quite confusing, the government departments have not carried out any management, medical advertisements are flying all over the world, and the phenomenon of illegal medical practice is quite serious. Various media (including newspapers and television) see money and leave the paradox Credibility, completely for profit, accepts a large number of false advertisements and misleads patients.

Is the future a trap or a pie for China's medical beauty industry? Is it a golden avenue or a rugged trail? How can a new industry go to a benign track after a chaotic period of mud and sand? China's well-known blue brother Zhiyang international marketing consultancy also I hope to cause industry reflection and vigilance.

In fact, after an in-depth investigation, the China International Academy of Health Sciences found that many problems in medical beauty are actually caused by the current pattern of interest distribution. It is precisely because of the huge interest in the medical beauty industry that various diseases have emerged. Going to the path of deformity, it will make China's medical and beauty industry have been carrying the nickname of “beauty is not anti-destructive” in the development process of the past 20 years, and a medical service aimed at making beauty is even so Awkward situation.

This kind of maladies are concentrated in:

First, rely on non-standard advertising to attract customers. Medical beauty advertising is a major component of medical advertising.

A considerable part of medical beauty advertisements are not true, and the promotion of professionals, technical level and therapeutic effects is obviously exaggerated, and misleading beauty practitioners. A considerable part of the "experts" in the publicity are actually non-medical staff. And the so-called "no surgery, a needle effect" cosmetic surgery, is concealed the possible sequelae. Recently, many people who have been using the "experts" brand in Beijing, Shanghai and other places have been ravaged everywhere, engaged in a needle-injection medical beauty service, resulting in invalid, deformed and even disfigured consequences.

Second, pull the tiger skin as a banner. Many non-professionals have contracted the beauty department of small and medium-sized hospitals through various relationships. Without the health administrative department's review of the employees, they have hired some non-medical beauty professionals to carry out medical beauty business under the guise of public hospitals. Such "institutions in the middle of the hospital" and "in the hospital" are advertised in the name of public hospitals, which is extremely confusing for medical practitioners. However, the actual situation is often that the operation fails or loses, and the contractor has gone away, many of them are subject to The surgeon has no complaints.

Third, undocumented, cross-professional posts. At present, most of the beauty hospitals in the medical beauty industry are in charge of people from Fujian and Guangdong who rely on gynaecology, male subjects, infertility and other profit-making medical projects. If someone goes to the beauty, the counselor will make an appointment with you first, and then a doctor outside the hospital will come to the hole. In order to cope with the inspections of relevant departments, some hospitals have used the certificates of foreign doctors to recharge them. Most of these staff members are externally employed. Some of the staff used to be general surgery, neurosurgery, or even dentists. Once they arrived at the beauty hospital, they became omnipotent beauty experts. There are also some hospitals, clinics and managers who think about how to circle money and pull relationships all the time, leading to the disintegration of the medical staff of their units, and the ruin of medical ethics, which directly brings many negative effects to the development of the medical beauty industry. ”
Fourth, the concept of speculation in the fog to see flowers. The concept of hype, packaging so-called experts, is another trick that some medical and beauty institutions are accustomed to. For example, some hospitals claim to hire Korean experts for surgery, which is probably a blind man. In fact, the total number of local cosmetic and cosmetic experts in Korea is only about 500, which is far from enough to meet the needs of the country. It is very rare to work in China. In addition, some medical and beauty institutions boast of concepts such as painless beauty and Korean double eyelids. In fact, painless beauty is the use of anesthesia, but was replaced by the hospital. As for the Korean double eyelids, the three-point incision method is adopted. The reason why the hospital does this is because the operation risk is low, the pain is small, it is easy to do, and it is easy to repair.

Five, Daxie earns money. Medical beauty is a new thing. Many citizens are unfamiliar with the standards for charging standards and technical requirements, and are in a weak position without knowing it. The bad medical beauty institutions are catching this point and earning money. For example, secretly breast augmentation, which has long been banned by the state, illegal use of related drugs, etc. The small surgery that can be solved in the original one or two hundred yuan often makes up the reason for the good, and the price immediately rises to the astounding tens of thousands. This is not to mention, in order to attract patients, it is cold and warm, a few telephone calls back and forth a day, once the patient spent a high price to change the basic effect caused the relevant disputes, the face immediately changed.

It is no wonder that some people are indignant and say that as long as they are rushing to do medical and cosmetic surgery in the newspapers, most of them are ignorant people and cannot believe. They spend such a price on advertising. The money they spend is dozens of times and hundreds of times more quickly earned from consumers. For this reason, it is hoped that emotional consumers, especially women, will not be confused by advertisements. Never treat it rationally.

6. Malicious terms mislead customers. Informal agreements with customers, misleading customers to consume, and then shirking responsibility are common practices used by some unhealthy medical and beauty institutions. Before the operation, the staff of these medical beauty agencies often come up with a prepared agreement and pretend to show it to customers. Then ask them to sign. The terms of these agreements are drafted unilaterally, and are entirely beneficial to the hospital. For example, it is stated that "the accidental effect may be inconsistent with the expectation of the medical practitioner due to the accident. In such cases, the medical practitioner may not deliberately make troubles, claim" and so on.

Experts from the China International Academy of Health Sciences pointed out that the development of China's medical beauty is a necessity in today's dilemma.

China's medical beauty industry is a deformed industry whose concept originates from foreign countries but develops according to China's national conditions. At present, it involves many administrative departments such as industry and commerce, taxation, quality supervision, and health. Multi-person management means that unmanned management is the bureaucracy of our country. Common problems, the potential ills of China's medical beauty industry is reflected in the long-standing "management vacuum" of the industry, which has seriously hindered the development of the industry. Under the influence of a series of profound and drastic changes resulting from China's accession to the WTO, the Ministry of Health issued the "Management Measures for Medical Beauty Services." The division of medical beauty and life beauty has promoted the standardized management of the beauty industry. From then on, it has established a pattern of medical beauty and high technology as the guide to promote the common development of professional beauty and life beauty. We also hope that in the future, the entire medical and beauty industry will be able to follow the strong unified management of the government, have rules to follow, eliminate all kinds of ills, enter the era of standardization, and become truly "beauty" and create "beauty" for people. "The angel."

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