Invest more than 100,000 yuan a year to collect costs? Indoor playground investment

An analysis of the manager of a mall related project manager Liu, at present, indoor playground has become the standard of large shopping malls, and small business as long as the location, area permits, have also introduced a small playground of naughty castle. Because, merchants have long realized that the children's money is best earned, not only the project to make money, but also to attract parents to stimulate the consumption of catering and other retail goods, the market has great potential.

Don't worry about weekend weekends

The top floor of a large shopping mall is an indoor playground. One is not a weekend or near noon, where more than 60 rides are not idle. In the third year of school, Zhang Xuegang and the other three classmates spent 15 yuan each on an air fly chair, only 3 minutes from takeoff to landing.

Another rotating mini-amusement project can use water cannons to target small animals in the center, and many preschool children are enjoying themselves. In the 16-seat project, only a few sporadic items are empty. One of the parents accompanying them said, “A lot of money is spent at least once, ranging from a few tens of yuan to more than 100 yuan.” When talking about the profitability of the various amusement projects, the staff members implicitly stated: “Playgrounds in these years The efficiency has been good, and the elimination rate of cooperative merchants is relatively low. We are still studying whether it is possible to expand the operating area of ​​the amusement park."

At the same time, China Amusement Equipment Network learned that there are also businessmen who are expanding their ideas and extending the theme of amusement facilities to the theme of water parks. Recently, a water resort in a large shopping mall in Changchun opened. Various water projects have attracted a large number of citizens. The staff introduced that even if it was not the weekend, dozens of people waited in line at 10:00 in the morning.

Investing more than 100,000 yuan to recover cost less than one year

How good is the money for children? Mr. Li rented 20 square meters in a shopping mall and set up a racing platform. He provided a remote-controlled car for customers to compete in the venue. Mr. Li said that the charge for remote control is 15 yuan for 10 minutes. At the beginning, he invested in this project and invested more than 100,000 in the early stage. “In less than a year after the operation, the investment was fully recovered.” Mr. Li was very satisfied.

Mr. Zhang, who runs a rock climbing project in a shopping mall, does not shy away from investing in multiple amusement rides here. The reason why a number of investments are made is, of course, a substantial profit. The selection of his play items is mainly for older children, such as rock climbing and bumper cars. Mr. Zhang said that the amusement items in big shopping malls are almost guaranteed to be preserved. “Parents of junior high school students often give money, and children are free to control.”

A small business near an amusement project can also “borrow light”

In fact, the reason behind the wrestling of indoor amusement parks by business people is to drive the “peripheral economy”. Ms. Li has a snack stall near an indoor play area in a shopping mall. She disclosed that the stall is a contractor's field. The monthly rent is 5,500 yuan, and the expenses are added together. The monthly expenses are between 12,000 yuan and 13,000 yuan. In this way, at least 400 yuan will be sold each day to close the cost. However, Ms. Lee said that most of the booths around 20 are making money. Especially during weekends and winter vacations, it is the most profitable time. "The turnover of summer vacation is at least five times or more compared to the month of peace."

※Reminder: It is very important to invest in playgrounds

Investment in outdoor playgrounds is often tens or even hundreds of millions of yuan, and individual investors are limited. Most of the indoor playgrounds can cooperate with shopping malls. Is it suitable for individuals?

Manager Liu suggested that before personal investment, we must visit more successful amusement parks, and then develop our own venue area, customer base, playground theme, etc., and then look for manufacturers. Choosing the right venue is crucial and a prerequisite for making money in the future. When selecting a venue, investors must be aware of the site area and floor plan, etc. before they can find the best location to ensure passenger flow.

※ Doorway: The playground has a mystery on the top floor

If we look closely, we can easily find that almost every indoor playground is on the top floor of the mall.

According to a person in charge of the Planning Department of a shopping mall, most department stores are generally one storey supermarket; the first floor is mainly for cosmetics, jewellery and footwear counters; the second floor is for clothes, furniture, and other toys, and if there are seven or eight floors, then This is usually an electrical appliance or restaurant and a children's playground. This layout is based on consumer psychology. It is not difficult to understand the playground on the top floor. Because most families are now children, it takes three generations to play. Bringing a large family to the highest level will inevitably go through the women's consumption area, the men's consumption area, and the children's consumption area. This is equivalent to the opportunity to let three generations visit the entire shopping mall.

※Recommendations: Small amusement programs also have a head start

For junior investors, starting from a big mall may be difficult. Some junior investors have their sights on small amusement parks such as naughty castles in large supermarkets or high-end communities. For example, Naughty Castle is an amusement program that is specifically designed for young children to play. Small amusement programs are undoubtedly successful at low rents, low investment, and fast returns. However, the key factor for the lucrative profit lies in the cleverness of the operator’s location.

Manager Liu introduced that there are several kinds of venues suitable for operating indoor naughty castles. Comprehensive shopping malls and supermarket-type shopping malls are places where there are sufficient passengers. High-end neighborhood is also a good choice; the other is a large square or park.

※ Principle of Economics: The Great Benefit of Occasional Consumption

According to Ding Shuyong, an associate professor at Jilin University’s School of Economics, the major players who are qualified to do indoor amusement parks make great efforts to do this one project. Not only is the direct benefit brought by the project itself, but a huge economy is hidden behind the amusement park. The benefit is the contingent consumption that results from this. Indoor playgrounds often have the effect of pulling passengers as “one child with three generations.” A child comes to play to drive the family to accompany them, satisfying the random desire of these customers, and shopping malls can also generate huge economic benefits. From a consumer demand centered around the growth of the surrounding consumer spending, this is the real reason for shopping mall wrestling indoor playground.