Small bottle cap relationship product brand image

As a supporting wine company, Weiwei Jiang, president of Shandong Lipeng Co., Ltd. believes that suppliers should pay more attention to the issue of food safety than liquor manufacturers, so that they can truly become products from every different production link. The safety check is responsible for the majority of consumers.

  With the accelerating pace of product structure integration and the shorter and shorter product upgrade cycle, a small flaw in the use of the product will affect the brand's reputation and consumer trust, and even sometimes Brand formation fatal blows While most wine production companies are constantly deepening their product mix and continuously deepening their brand image, they also regard food safety issues as the top priority for corporate development.
Many aspects of production are closely related to food safety. Almost all responsible persons of wineries have also realized that in addition to human-controllable factors, the quality assurance and hygiene standards of liquor products cannot be separated from modernization. High standard equipment.

This requires manufacturers to constantly optimize the upstream supplier chain of product production, so as to optimize the quality control of products, business management and other aspects.

Qu Weiqiang told reporters that from the point of view of the production process, liquor suppliers are not the same as liquor manufacturers. They do not seem to be directly involved in the production of liquor products, and have little to do with product quality and safety. In essence, the related complementary products provided by the wine supplier will directly affect the quality of the product. Taking the cap as an example, it acts as one of a number of alcoholic accessory products and is in direct contact with liquor liquid. Once a quality problem arises, the impact on the product is enormous. At present, some domestic food packaging plastics use chemical foaming. The chemical foaming is equipped with a foaming agent in the compound. After the compound melts by heating, these foaming agents decompose to generate gas, thereby forming bubble holes in the molten compound. From the point of view of the chemical foaming agents used, such as the AC series (azo dimethylamides), these blowing agents generate nitrogen and a small amount of ammonia when heated, and their residues contain harmful chemical components. The human body or the environment has a certain degree of harm.

Liao Wei, chairman of Si Te Te Liquor Co., Ltd., used a simple example to illustrate the importance of bottle caps and safety and health: If an important leader consumes a certain beverage, he has found that the cap has loosened before he has opened the wine. If the product leaks, or if there are substances of unknown origin in the wine, then the leader is not skeptical that the bottle of wine is a fake wine, that is, the production capacity and quality supervision of the wine production enterprise. Similarly, as an ordinary consumer, if a bottle of wine is found to have loose spills, or there is an unknown substance in the wine, it will have an impact on its consumer loyalty.

Qu Weiqiang said that for bottle caps, if a bottle of wine has loose caps and spilled liquor, this is an external, intuitive problem. There is also a quality issue that the average consumer cannot intuitively discover but that is more harmful - the plastic liner of the bottle cap.

  In production, chemical additives such as zinc oxide, zinc stearate, titanium dioxide, fluorescent whitening agents, etc., need to be added in order to adjust the performance of the gasket. Scientific experiments show that after the fluorescent agent is absorbed by the body, on the one hand, it is difficult to decompose it and increase the burden on the liver, and there is a risk of potential carcinogenesis; on the other hand, if the fluorescer comes into contact with the wound, it will hinder wound healing.

As early as ten years ago, in developed countries such as Europe, America and Japan, the use of chemical foaming was banned, but physical foaming was used instead. The physical foaming method involves blowing high-pressure compressed carbon dioxide into the molten rubber and releasing carbon dioxide through a low pressure. This method is used to form bubbles. No foaming agents and other chemical additives are added during this process. At present, the physical foaming method is the world's most advanced production technology, but due to the high investment cost of its equipment, the average small and medium-sized companies rarely choose this foaming method.

From the perspective of product quality and food safety law, Li Peng spent a few years ago to spend more than 10 million yuan from Germany to purchase the first set of physical foaming equipment in China to perform physical foaming on the plastic lining of wine. So far, Li Peng is the only company in the same industry in China that owns this equipment, thus ensuring the quality and safety of the product.

In addition, in 2007, Li Peng built the only 300,000-level clean aluminum cap workshop for wine packaging at the time in China. It is understood that this high-standard clean workshop has a high application rate in the pharmaceutical production industry. It is rarely used in the wine packaging industry.

In 2007, Li Peng also introduced packaging coatings that met the US food and drug regulatory standards, and applied the coatings to the interior of high-end wine bottle caps. This packaging coating is the world’s most advanced food packaging coating and has passed US "FDA" certification.

The multi-angle, multi-measures, and multi-approach emphasis on food safety are an important reason why Li Peng’s products continue to increase sales on the international market.

Qu Weiqiang introduced that with the continuous upgrading of high-end liquor products at home and abroad, as an accessory company must go ahead of the alcohol production companies, and they would like to meet the needs of customers and enterprises in order to meet the needs of customers. To adapt to the development of the market.

In the current situation of frequent food safety problems, liquor packaging companies should pay more attention to food hygiene than liquor production companies. This is not only responsible for consumers and responsible for customers, but also an important condition for enterprises to have vitality and combat effectiveness. .

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