On the Traditional Folk Art in Modern Packaging Design

The precious cultural and unique style formed by traditional Chinese folk art has a major influence on today's packaging design. Folk art is a popular art for the working people. It is an art style that is loved by the working people and reflected in the packaging design. China has a rich connotation.

1. Application of Paper-cut Art, Shadow Art, New Year Art in Packaging and Decor Design

As we all know, paper-cut art, shadow art, and new-year art are two-dimensional art forms of plane expression. They have a wide range of applications and are extremely flexible in application. They are art forms with strong vitality. For example, the paper-cut art throughout China's north and south, through a pair of scissors, a piece of paper can express all kinds of emotions in life, in the concise composition and modeling to understand the creators of the thoughts and feelings. Shadow art is a unique folk performing art in China. Unlike paper-cut art, it is influenced by lines and can produce strong performances. The art of new-year paintings has spread widely in our country. The representative areas include Yangliuqing of Tianjin and Taohuawu of Suzhou. These are the carriers for people praising heroes and praying for peace. The lives of the broad masses of working people are the fertile ground for the growth of these art forms. They come from life, so they have a strong sense of life. By refining the elements of this traditional folk art style and applying it reasonably to the rules of formal beauty, it concretely expresses the role of deepening and highlighting on the basis of the theme, and in the process of circulation of commodities, packaging has become a kind of effective culture. Transmission carrier. More and more packaging designers have realized the importance of folk art. It is an art form that can express the content in depth and can resonate.

2. Application of Clay Art and Ceramic Art in Packaging Container Design

The folk clay art used to be mostly children's toys. It is simple in shape, primitive in color, but full of brilliant artistic features. It can fully embody the characteristics of the expression objects. The exaggeration is full of childlike interest. The ceramic art is the artistic essence of our country. Both celadon and white porcelain embody the ancient Chinese exquisite porcelain making techniques. In the modern packaging design, not only the patterns on clay and ceramic containers are applied to the outer packaging, but also applied to the packaging of the containers to make this “return complex” manifest and implemented. This return complex is a call for traditional culture and folk art styles. It is not only for people who understand local culture but also for dealing with foreign cultural shocks. It should be clearly understood that this return is not a copy of "traditional" copying, but the use of traditional form symbols to express packaging design styles with new materials, new technologies, and new ways.

The specific expression of the traditional folk style in packaging design is the effective use of traditional cultural elements, and it is adapted to the needs of the market and the times. What is more, under the macroscopic observation, microscopic and meticulous adoption and absorption of the folk art elements will transform abstraction into concrete images, and turn inorganics into organic ones.

3, packaging design refers to traditional cultural elements is a certain historical and cultural significance

The culture of any ethnic group is an integral part of the world's culture. Although the geographical environment, climate, cultural traditions, customs, and social economy of each country are not the same, the national styles of different countries have emerged. It is because these differences constitute the colorful family of the world. It is a distinguishing mark and also a profound cultural imprint.

In today’s socio-economic wave, the circulation of goods is rapid and the elimination rate is extremely fast. If products are to succeed in marketing, relying solely on the product’s own excellence is not enough. In the packaging design, traditional folk art is skillfully used. As a product packaging design elements, combined with modern science and technology, into the expression of modern design, so that the value of the use of traditional folk art has been a new sublimation, so that commodity packaging has a strong sense of the times and the sense of nationality, full of brand goods Personality characteristics have a positive effect on the circulation and sales of goods.

Packaging design has its own unique art form. It conveys product information to consumers through visual communication elements. This information embodies the basic situation and the use characteristics of the product. In addition, it also reflects the designer’s thoughts and expressions. Design culture and design style must have a high degree of unity in appearance and connotation. Folk art provides such a broad stage for designers. Many excellent packaging designs have been remembered by people for many years. The main reason is that designers have grasped the emotional needs of consumers. Therefore, the interpretation of the artistic conception of the packaging design is the refinement of the designer's own emotions and recreating the artistic image.

The analysis of the application of traditional folk art in packaging design brings us a lot of inspiration. It not only demands the designer's own artistic accomplishment, but also requires the designer to care about consumers, care about society, and care about the evolution of the trend of international design trends. Only in this way can we design works with a certain degree of creativity and influence in order to visualize and popularize our country's traditional folk arts, and then achieve the effect of assimilation and achieve powerful appeal and promotion effects. The rational use of traditional folk art is a creative channel, but it is not the only one. The packaging design itself requires designers to apply graphics, text, color, and arrangement to the packaging screen in a comprehensive manner to make it logical and displayable. Function, and can make people foolish. Therefore, no matter what form of creative or design channel is used, it must be combined with the ethnic culture and arts; it should be combined with human emotions and hearts, communicate with the market, and communicate with the consumer culture.

Reproduced from: CHNdesign
Author: Hanyoung Gu Huizhong