Modern minimalist, oversized, imitation stone imitation wood into the mainstream trend of 2015 ceramic sanitary ware

Sina home leaf Lingju comprehensive report

At the end of September 2014, representatives of Chinese ceramic sanitary wares set off again to Bologna, Italy. As one of the oldest cities in Italy, Bologna attracts ceramic sanitary ware companies and designers from all over the world every year, just for the world's most prestigious ceramic sanitary ware exhibition - Bologna Ceramics Exhibition (hereinafter referred to as "Bologna Exhibition" "). It is reported that this Bologna exhibition, in addition to Eagle Ceramics, Dongpeng Tile, Bode Tile, Champion Tile, Smick and other five Chinese ceramic brands to participate in the exhibition, Mona Lisa, Jane, Lehua Group Brands, Huida, ICC and other ceramic sanitary ware brands have organized a group exhibition to examine the latest international trends.

According to the information feedback from various companies, the most widely mentioned point of view in this year's Bologna exhibition is “return to the mainstream”. Judging from the display of products, processes, design, space, etc., this exhibition gives enterprises more discussion about details and innovation. In the design of the exhibition hall and product display, it is more simplistic and advocates a natural, environmentally friendly and comfortable living atmosphere. The overall design trend is simple, fashion, mix and match, and the main color; black and white silver ash is the main color to lead the color trend; imitation wood and imitation stone is still the product trend; super large size ceramic tile makes people shine... Sina home comprehensive analysis The trends in Bologna are as follows:

2014 Bologna Exhibition

2014 Bologna Exhibition

?? 繁繁 简体 Product display is more simplified

The Bologna exhibition is another grand exhibition after the Milan exhibition. It is hailed as “the weather vane of the trend of ceramic sanitary wares in the future”. There are more than 1,000 exhibitors at this year's exhibition. At the Bologna exhibition, many companies exhibit in the same style every year in the same position. The display of products will be practical and functional, which is also praised by domestic exhibition companies and media.

Simplified product display is more simplified

Simplified product display is more simplified

As the “Veteran” class of Chinese ceramics in Bologna, Eagle Ceramics is the 17th exhibition this year. Xia Anli, general manager of Eagle Brand International Marketing Center, introduced the design of Eagle Ceramics showroom in this year. Designed with the "white" and "black" colors that can fully represent Chinese philosophy, the product display also strives for simplicity. Feng Bin, director of the navigation standard bathroom market, said that although the overall scale of the Bologna exhibition this year has not changed much, Italy has already led the trend of the world's sanitary ware, and its current product display has exceeded the design. The whole design is more life-oriented, focusing on product features and human care. It has the same style of decoration every year, but the details are constantly improving.

In Italy, whether it is government, business, university, media or the general public, design is viewed and respected as the most lively and internationally influenced Italian art. Xu Yumiao of Zhongjie.com wrote that in the Bologna exhibition, there is no such thing as a Chinese-style “selling”. There is no need for gimmicks and no sensation. What we see is that the participating brands focus on the quality transformation and design breakthrough of the products themselves. At the Bologna show, the protagonist of the product will never be misplaced.

Black and white silver gray main color is the current popular color

When it comes to fashion trends, people first think of color. In the ceramic tile and bathroom products, the color can play more and more space. With the continuous improvement of production technology and craftsmanship, the most fashionable colors are applied to the extreme. In this Bologna exhibition, the color of the products is mainly black and white silver ash, and all the fancy becomes “clouds”, and the essence returns to the mainstream.

Black and white silver gray main color is the current popular color

Black and white silver gray main color is the current popular color

In the main color of black and white silver, the products on the Bologna show are more than a variety of products. The general manager of ICC ceramic tile and the Mexican Mexican Hanbeto shared that the metal bricks of this exhibition have returned strongly. The metal glazed tiles that were popular sixty years ago will return to the popular ranks; the Mediterranean style flower will be popular, and the new flower pieces will be presented. Out of two extremes, a interpretation of the very stylish color, a classic interpretation of black and white gray. Hambeto predicts that Mediterranean-style flowers will be ushered in the era of “flowering everywhere”.

At this exhibition, cement brick style products have also become the "new darling" of many companies. Cement bricks have been popular in the past few years, and this year's new mix of cement bricks and Cotto is a very popular style. Cement brick is the most advanced expression of cement decoration. It shows the most essential beauty, reflecting the exquisite life from simple comfort. The cement brick series tiles reproduce the natural effect of the concrete floor and have a more comfortable than the cement floor. The plain color and simple pattern give the ice-cold industrial texture a vivid and welcoming tension, which caters to the taste of urban people who pursue simplicity and natural style.

Growing specifications and interpretation of oversized tiles

A trend worthy of attention is the rise of tile slabs. The Deputy Secretary-General of China Building Sanitary Ceramics Association, Professor of South China University of Technology, and Dr. Yin Hong shared that there was a 1.5×3 meter large board at this exhibition. Some people even said that they saw a 1.6×4 meter large board. The development of thin sheets has been around for almost 10 years, but now it is moving toward a wider, longer and thicker trend. Generally, the thickness of the large board is 3 to 4 mm, and now it is 6.5 to 7.5 mm. Oversized tiles have also become one of the highlights of this year's show. Mona Lisa's director Zhang Qikang believes that whether it is traditional ceramic tiles or large-size ceramic plates, the surface beauty and texture of the products themselves, as well as product space reference design, even decoration manual, space art furnishings, Italy is still in the forefront of the world .

Growing specifications and interpretation of oversized tiles

Growing specifications and interpretation of oversized tiles

Large-size ceramic tile application is suitable for high-end comprehensive venues, such as high-end hotels, government and enterprise projects, luxury clubs, high-end office buildings, villas, private residences, etc., which require high levels of construction technology. If used properly, the floor can barely see the traces of the tiles, creating a clean, quiet atmosphere for the space. Large-size ceramic tiles show the technical strength of the manufacturers. Although large-size ceramic tiles can't dominate the market mainstream now, with the development of the industry, the design and application of large-size ceramic tiles will be more extensive.

Imitation wood grain and imitation stone are still product trends

At the 2014 Bologna exhibition, the natural-looking ceramic tile products such as wood grain, stone and sandstone were also one of the most concerned products of the delegation. Bionic products are popular, and the two themes of stone and wood are more attractive and attractive. Yin Hong said that the most amazing thing about this exhibition is that one of the exhibition halls is not only arranged with wooden elements, but also smells "tender tree smell". In addition to imitation stone imitation wood, there are various products such as imitation newspaper imitation cement imitation graffiti.

Imitation wood grain and imitation stone are still product trends

Imitation wood grain and imitation stone are still product trends

At the exhibition site, many Italian companies displayed the same design products through different specifications, and they can see that each piece has different texture changes, resulting in many amazing products. This year's show, white marble tiles are very popular, and the texture changes more, some tiles are also mixed with other marble designs.

In recent years, in the market, tile products resembling wood grain and natural stone have been sought after. The increase of wood grain bricks has become a development trend of global ceramic tiles. Wood grain bricks have the physical properties of imitation wood surface texture and ceramic tile, and it has the characteristics of non-slip, abrasion resistance, waterproof, fireproof and fast heat conduction. Medium is widely used. Stone and tile have been attached for more than 10 years. It is understood that the imitation stone tile on the basis of inheriting the natural stone temperament, its internal quality, texture, surface, specifications, color and many other indicators are better.

From simple to complex, from mix-and-match to parquet, from imitation stone to imitation wood, to imitation metal style and black and white silver tones, Italy Bologna International Ceramics Show presents an extremely vivid visual and tactile feast. Here, observe the trend of the world, here, read the perfect integration of fashion, technology and products. The world is changing, the market is changing, the mainstream is changing, and ceramic sanitary ware companies can only get inspiration in the “change” and seek sustainable development with the same learning heart.