On the 28th, ISPO BEIJING 2015 The 11th Asian Sports Goods and Fashion Show was held at the Beijing National Convention Center (CNCC). This exhibition once again set a new breakthrough in the number of exhibitors and brands, reaching 434 and 656 domestic high-end outdoor and extreme sports brands respectively. The exhibition area reached 40,000 square meters, and the exhibits were also specialized and intelligent. Development in verticalization and high technology. At the National Sports Directors Meeting on December 29, 2014, Liu Peng, director of the State Sports General Administration, delivered a speech, which revealed that the total output of the national sports and related industries in 2013 was 1.1 trillion yuan, an increase of 11.91% over the same period of last year, achieving an added value of 3563. 100 million yuan, an increase of 10.82% over the same period of last year, the added value of GDP increased to 0.63%.
In the context of national policies and the huge domestic and outdoor market, in addition to a large number of Asian exhibitors such as Kaile Stone, Mugao and Pathfinder, international brands such as Garmont, LOWA, Mammut, Scarpa and Tecnica are also flocking. to. In addition, many brands have joined the ISPO BEIJING, such as Craft, Dynastar, Gore, La Sportiva, Point65, Swix, Oneway, Halti and Thule, and they hope to take the opportunity to promote the products to the Chinese market. In addition, Austria, South Korea, France, the Czech Republic and Taiwan and other countries and regions participated in the exhibition, and they also tried to share a piece of China's prosperous market.
With the changes in people's lifestyles and concepts, it is becoming a compulsory course for parents to “go outâ€, and businesses are also trying to catch up with this trend of “family consumptionâ€. However, in many large shopping malls and shopping malls, outdoor brand counters and outdoor retail stores, the lack of children's outdoor products has become a common phenomenon, and the demand for heat in the children's outdoor products market is in stark contrast.
The continued success of the domestic sports industry and Beijing's joint Zhangjiajie bid for the Winter Olympics have given the domestic and international ice and snow enterprises a boost. It can be seen from this exhibition that the ice and snow enterprises participating in the exhibition have not been much more than in previous sessions.
International brands such as Oneway have brought their latest and highest-tech ski equipment. Austria and South Korea have also organized their own snow-making machines, rope-route buses and other equipment. Pathfinders and other traditional outdoor brands are also involved in ski equipment. In the market, under the opportunity of bidding for Winter Olympics, everyone does not want to miss the opportunity of layout.
In addition, the forum also discussed the impact of the Winter Olympics on China's winter industry, including: policy promotion to the winter sports industry, competition in the Chinese ski industry, improvement of the overall strength and flow control of skiers, and how to pass The Winter Olympics effectively stimulates the winter sports market and the role of young people: young skiers are widely discussed in the winter sports equipment and apparel consumers.
In the past two years, the domestic running market has developed rapidly, and the participation of runners and ordinary citizens in running sports has also grown rapidly. Various cross-country running and marathon events have taken off. The running market has also attracted many professional outdoor brands and dealers.
In addition, this exhibition also attracted the participation of high-tech manufacturers such as GO Pro sports camera, Beidou satellite watch and outdoor aerial equipment. It is foreseeable that today, with the rapid development of technology, wearable devices, intelligent hardware, etc. will also be fully deployed in sports and outdoor fields. The good times are really coming.
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