St. Elephant's Big Home: Creating a Respectable Wood Brand

China's first "China Building Materials and Home Furnishing Industry Development Report" released recently showed that the market size of China's building materials and home furnishing industry will reach 4,070.9 billion yuan in 2014. At the same time, wooden homes are increasingly becoming mainstream household consumer goods for Chinese families. Under the environment of rising industrial scale and increasing market demand, on July 8, 2014, Shengxiang Group officially launched the big home strategy at the 16th China (Guangzhou) International Building Decoration Expo held in Guangzhou.

It is understood that the strategic release conference of Shengxiang Dajia is based on the theme of "The Elephant Dreamer", President Li Bingren of China Building Decoration Association, President Wang Man of China Forest Products Association, Chairman of the All-China Federation of Industry and Commerce Zhang Chuanxi, and Director of China Consumers Association Zhang Dezhi Leaders of industry associations were invited to attend, and hundreds of mainstream media, industry media and TV stations from all over the country gathered to witness the release of the iconic home strategy. At the press conference, the industry mainstream media conducted in-depth interviews with Weng Shaobin, president of Shengxiang Group, and Guo Hui, CEO of Shengxiang Group, and further understood the core and significance of the strategy of Shengxiang Dajia from the perspective of business leaders.

The iconic home is a standard. Some insiders said that the return of the wooden house is actually a return of culture and the return of ecology. Indeed, the earth's resources are limited and human beings need rational consumption. Guo Hui, CEO of Shengxiang Group, said: The iconic home is intended to present a complete and simple home solution for all families, taking into account environmental protection and creativity. In particular, the icon has a strong production platform, international leadership quality, one-stop standard service, which allows the icon to provide a one-stop home for consumers across the country with a diversified product portfolio and standardized services. Experience. It shows the professional quality and reliable strength of the company, and the future is bound to become the standard of the industry.

The iconic big home strategy is a combination and extension of the “green industry chain strategy” and the “internationalization strategy”, which is a three-dimensional deepening of the strategy of the icon. The family category extends from a single floor category to standard doors, wardrobes, kitchens, furniture and many other categories. The iconic home combines quality, production, environmental protection, design, service and experience, and is a powerful demonstration of the company's hard power. While fully extending the wooden household category, Shengxiang optimizes the resources and layout of globalization, forms a global integrated industrial chain layout, promotes the healthy development of industrial ecology, and aspires to become a “respected wood brand”.

Producing products is easy, but it is not easy to get the company to be respected. With the mission of protecting the planet, the icon makes life easier for families in China and around the world, making quality a part of the family and making the home a part of the planet. This will be the root of the icon as a well-respected brand.

On the morning of July 9th, the iconic “International Home Design” was launched in the iconic exhibition area. The dialogue brought together the three-party designers from China, Europe and Europe to discuss the peak topic of home design.

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