Shenzhen original design furniture challenge design vision
Furniture manufacturing is a traditional advantage industry in the Pearl River Delta region. In Shenzhen, with the horn of the industrial upgrading and transformation, the furniture industry has gradually taken shape with original design.
Whether it is compared with the graphic design of Shenzhen to dominate domestic, compared with the industrial design of the international, the furniture design field is much younger. However, young people are not without strength. During the current fair, many original designer brands from Shenzhen, such as Tuo, Tixiang, Kongwu and Jianmo, collectively unveiled, and launched the “Shenzhen Special Drive†designer’s original home design at the Art Exhibition Center. The exhibition presents a new, avant-garde, experimental and challenging design vision and concept for the industry and the public in the form of a joint exhibition.
It is reported that after the first exhibition, the original furniture designer of Shenzhen will turn to the Shanghai Furniture Fair and other places to truly launch the brand of “Shenzhen Original Design Furnitureâ€.
Chinese (Chinese style renderings) aesthetics combined with modern (modern decoration renderings)
Although there is still one week before the official start of the 9th China Cultural Fair, the multi-session fair will be filled with the Jinghua Art Exhibition Center. Entering the first floor of the third phase of the Convention and Exhibition Center, the booth with unique Chinese aesthetic elements and modern design will come into view.
Wood is the most human material in Chinese furniture aesthetics. The designer brand on the spot also loves Chinese furniture products. In the exhibition hall, a tea table chair made of imported oak from North America is quiet. This boat-style tea table chair named "Ban Zhouzi" is taken from Zhang Ruoxu's "Spring River Flower Moonlight Night" in the "Who is the night boat, where is the Acacia Moon Tower?" The boat-shaped tea table makes people feel like they are in the middle of the river.
The tea shop designer Kong Wu introduced that this design structure is a combination of traditional Chinese Ming and Nordic forms through modern techniques. The tea chair is in the form of a boat keel, echoing the theme of the boat-type tea table. The 2.2-meter-long tea table is more suitable for many people to gather and drink, and the broad-sky sky is based on tea.
On the other side of the booth, a lounge chair called “Fangyuan Room†attracted more visitors. The concept of square and round for this lounge chair combines the intentions of a Ming-style circle chair, the Nordic structure and the visual concept of modern people. Kong Wu introduced that this chair (chair decoration renderings) contains traditional Chinese Taoist ideas, and all things in heaven and earth as well as people and things can be summarized in this concept of yin and yang.
There are also a number of local designer brands from Titian, Cingjing, Empathy, Tools, Freedom Workshop, and Jianmo.
Come to Shenzhen to be the original furniture design brand
In fact, domestic original furniture design was first spurred in Shenzhen. As early as a decade ago, design companies had to design furniture according to Party A's needs. Although most of the "designs" at that time could not remove the elements of plagiarism, to a certain extent, this was the earliest party in China. Spend money to buy a design case.
“The designers they bought served the people, but the home designers at that time did not want to serve the people. All they wanted was to serve Party A. It was not the works but the products.†Kong Wu Say.
In 2008, Shenzhen won the title of design capital, and the design of each field was actively or passively promoted. Since 2010, many original furniture designers have emerged.
Jane's independent design furniture brand designer Zhang Shayi began to design in a company in Shenzhen, then she left Shenzhen to go to Shanghai, but last year, she finally chose to return to Shenzhen to start a business.
She said that when she was in Shanghai, she contacted many home design companies. Compared with Shenzhen, she found that Shanghai's furniture brands have many independent designs, and unlike other cities, they need to focus on one furniture store. These design furniture stores are likely to appear in street corners, but buyers are not lacking.
“Dongguan or Shenzhen, we often see all the furniture have the same style and trend. But in Shanghai, more is different design for each individual. This shows that people have full personal needs for home design, so design The brand furniture store has become possible."
Realizing this, she chose to go back to Shenzhen to start a business. The brand's minimalist design uses a combination of pristine wood and traditional craftsmanship to create a new way of life.
The tables and chairs displayed on the spot are their favorite works. These tables and chairs can be combined and changed, which is very interesting. She said, "People often like new ideas, but furniture can't be replaced at any time like other decorations. Therefore, we keep the form as simple as possible and let more humanities participate in it. The interaction of furniture will bring a new life experience."
The market feedback of these original design furniture is good. Zhang Sha believes that there are many young people in Shenzhen, and the acceptance of independent furniture design will be faster. In the future, Shenzhen's independent home design will also have broad prospects.
Group vocal hopes to get more attention
In the furniture industry chain, the exhibition is an extremely important part, it can display the level of the designer most intuitively, and has a direct effect on pulling orders. The reporter learned that in China, the most important furniture exhibitions include the furniture exhibition in Shenzhen in March, the furniture exhibition in Dongguan and Guangzhou in March and September, and the Shanghai Furniture Exhibition.
In these exhibitions, the exhibition in the Pearl River Delta is based on the market, and the degree of commercialization is more obvious for furniture manufacturers and distributors across the country. For this part of the design, the most important thing is the Shanghai Furniture Fair. Although it is small in scale, it pays more attention to original furniture design and has advantages in internationalization and foreign trade.
“This Shenzhen independent home designer group independently set up the exhibition. On the one hand, it shows that the original furniture design team in Shenzhen has been organized. On the other hand, we need to build the original furniture design brand in Shenzhen, and then organize to go to Shanghai, go to Milan, go to the international Participate in other exhibitions to expand the influence of Shenzhen, expand the team and strengthen professionalism," Kong Wu said.
The proportion of Shenzhen furniture exports to the United States is very large, but a big problem is that the United States only buys processed products from Shenzhen, not furniture design. Kong Wu believes that the first exhibition of the group hopes to use the Shenzhen Industrial Design Industry Association and the Art Exhibition Center to attract the attention of relevant government departments on the stage of the Cultural Fair. As a private organization organized by the people, I hope to get it. Government support.
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