The domestic paper industry calmly facing the international "paper" (below)

“More than a little more than a win, less is considered a lesser victory”, paper-making enterprises should pay enough attention to the development speed of the industry. It is necessary to formulate the company’s development plan and take effective follow-up measures according to the industry’s dynamic competition situation. Industry neutrality is firmly rooted. Otherwise, in the face of rapid growth and fierce competition in domestic and foreign markets, it will certainly be eliminated due to lack of preparation.
3. Using the game strategy of “Tian Ji’s Horse Racing” to cope with international competition, and preserve and expand state-owned large and medium-sized enterprises. Take newsprint as an example. If the market is divided into three levels of high school, low school, and the competition strategy of Chinese companies should be: good in the global market. At that time, foreign companies would reduce their exports to China (as in 1995). At this time, colored offset printing newsprint produced by new construction projects was used to occupy the high-end market, and ordinary offset press papers without modification were used to occupy the mid-range market. The products of small and medium-sized enterprises other than big newsprint mills occupy the low-end market.
In the global market downturn, due to the low cost of foreign products, it will inevitably be sold to China at a low price. At this time, the high-end market may allow a portion of foreign paper imports.
Extruded domestic high-grade paper can occupy the mid-range market, ordinary offset newsprint can occupy the low-end market, and the original low-end market products are eliminated. In this way, not only can the nine major newsprint factories survive under even fierce international competition, but they can also squeeze across small businesses and help companies grow in size.
In addition, China has exported nearly 1 million tons of paper and paper products each year, making foreign exchange nearly $1 billion. China is rich in non-wood fiber resources and raw materials are cheap. Therefore, if we can further improve the quality of non-wood fiber papers and position the market to meet the needs of the international market for some mid-range products, we can adopt this differentiated competitive strategy to The internationalization of the international challenges will open up a new path for the development of China's paper industry.
4. Domestic enterprises should actively carry out mergers and reorganizations to form a “joint fleet” of China’s paper industry as soon as possible to fight against foreign “ship-air carriers”.
Domestic enterprises must reorganize their advantageous assets, remove bad assets as soon as possible, and abandon the existing burden so that the living forces can survive. This should be done sooner rather than later, otherwise, due to historical burdens, even well-run companies can hardly win in the future international competition.
For domestic large-scale enterprises, they are currently facing rare opportunities for low-cost expansion. According to the requirements of the state, by the end of this year, paper-making enterprises must be environmentally friendly. Just as in the closure of more than 4,000 small paper-making enterprises in the two river basins in 1996, some companies that are not up to standard will be closed by the end of this year. In this way, there will be a larger gap in the paper product market, which will provide market space for the expansion of large companies, and also create conditions for large companies to acquire good assets at low cost.
It is a strategic requirement for large and medium-sized state-owned enterprises to adapt to international competition by establishing large group companies through mergers and acquisitions and other means in the same region or in the same paper species, thereby achieving economies of scale and improving overall competitiveness. If China’s paper industry does not seize the precious opportunity to integrate the advantageous resources of the entire industry, then even individual companies and projects will flourish at the moment, but in the face of the intense competition of foreign large-scale paper groups, they will survive for several years. crisis.
"Single fight alone" can no longer adapt to an international competitive environment. Domestic paper-making companies can only form "joint fleets" as soon as possible to fight against foreign "aircraft carriers."
5. Governments, enterprises, and financial institutions must strengthen communication and collaboration to jointly undertake the task of revitalizing China's paper industry. In the planned economy era, the government adopts a "unified and joint external" approach to the regulation of the industry, and carries out unified approval of the project. Prevent redundant construction and disorderly development.