According to data released by the US printing market and information research institute PRIMIR, by 2014, the global printing industry's total output value will reach 725 billion US dollars, compared with the previous forecast, in 2011, the breakthrough of 720 billion US dollars, a full delay of 3 years. For more than a decade, digital printing technology and related industries have been rapidly developing in the world with the wind of technological innovation, and have penetrated into all levels of society at an alarming rate to meet people's demand for personalized, diverse and flexible prints. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. In 2008, the global inkjet printer market totaled only US$1.9 billion. It is expected to jump to nearly US$4.8 billion in 2014 and grow at a rate of 160%, almost in line with the sheetfed press market.
For the development trend of digital printing, American printing expert FrankJ.Romano believes that digital printing will complement and compete with offset, screen printing and flexo printing; networked laser printers will challenge copiers, and copiers will challenge digital printing. Digital printing challenges offset printing, and inkjet will challenge all; the quality of digital printing will no longer be a problem, but its production capacity, reliability and size issues will still need to be further addressed; offset printing is improving, providing more economical and competitive Products, but its market will continue to be eaten by digital printing; digital printing will affect all aspects of the printing industry, will be widely used in art, packaging, label printing, textiles, books, advertising and other printed materials.
In China, at present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprise stationing services, etc., become the new hotspots and new development of the four major developments. opportunity. The examples of specific applications are not introduced here.
With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-scale pursuit of small costs to small batches, multiple varieties, and individualized. In China, labor costs are increasing. Compared to traditional printing, there is a need for manual digital printing with a lot of savings in labor costs. Some traditional printing businesses are moving to digital printing. After several years of development, network personality printing has become more mature and has also promoted the development of digital printing.
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