Third, the domestic market demand and development trends
According to statistics, the average annual per capita consumption of self-adhesive labels in developed countries in Europe and America amounts to more than 10 square meters. At present, the per capita consumption of self-adhesive labels in China is only 0.3 square meters. It can be seen that there are still considerable market for adhesive label printing. Great room for development. At the same time, due to strong market demand, the label printing market will continue to develop at a high speed for a long period of time. The increase in demand for adhesive labels in the coming years will come mainly from the following industries:
According to statistics, the demand for self-adhesive labels for daily chemical industry products accounted for more than 30% of the total demand for self-adhesive labels on the market. Since the daily chemical industry products are directly sold on the counter, most of them have no other packaging, so the label has become the most important manifestation of its packaging. Self-adhesive labels are more exquisite and beautiful compared to other label packaging formats, such as direct screen-printed labels and heat-shrink labels, which can improve the overall image of the product. The proportion of daily chemical products using self-adhesive labels is getting higher and higher, and it is already close to 40%.
In addition, liquid detergent products in daily chemical products are becoming more and more popular, gradually replacing solid washing products. Some large-scale daily chemical production enterprises introduce liquid lead equipment of over 100,000 tons. These products that require automatic filling require a large number of self-adhesive labels to adhere to their bodies.
Electrical Appliance Labels Various types of electrical appliances are labeled with a variety of durable stickers, which are large in size and number. Although the popularity of household appliances in the urban areas in China is relatively high, the proportion of household appliances in rural areas is still relatively low. With the further popularization of household appliances in Chinese families, the demand for durable stickers will surely be promoted. In addition, IT products have also begun to rapidly spread (mainly computers, electronic communication products). Stickers are widely used as product description logos on these products. This has also led to the need for self-adhesive labels.
The traditional medical labels in the pharmaceutical industry more commonly use the label after the glue and label the label. This labeling method may have the following disadvantages:
1, the labeling speed is slow, can not meet the requirements of high-speed automated production;
2, poor glue performance, resulting in label curling, off, affecting the aesthetics of the bottle, and even bring a lot of inconvenience to the patient;
3, brush glue labeling, it is easy to glue residue on the outside of the label, adsorption of dust, the formation of stains, does not meet the requirements of health standards.
The label suitable for high speed labeling can solve the above problems more effectively. Therefore, medicines increasingly use self-adhesive labels as medicine labels. With over-the-counter sales of over-the-counter drugs, drug manufacturers and consumers pay more attention to drug packaging, which will, to a large extent, prompt pharmaceutical manufacturers to accelerate the conversion of traditional labels to self-adhesive labels.
Logistics industry With the development of market economy and the speed of commodity circulation, the demand for variable information printing labels will increase. Luggage labels, supermarket price labels, storage and transportation labels have now become more common. In some logistics developed countries in Europe, self-adhesive labels for variable information printing have accounted for more than 40% of the total demand of the adhesive label market. In China, this market has just started and annual per capita consumption is minimal. Now the logistics industry is a new industry. Many large and medium-sized cities in China want to play the role of a logistics center. With the rapid development of the logistics industry, there will be a huge demand for variable information labels on the market.
4. The industrial chain of self-adhesive label printing has been formed. Since the 1990s, the self-adhesive label printing market suitable for automatic labeling has developed rapidly, which has driven the development of the self-adhesive label printing market towards industrialization. Now the label printing market has formed a relatively complete industrial chain and has a considerable industrial scale. This fast-growing market has attracted more and more internationally renowned suppliers of related adhesive label materials and printing processing equipment. At the same time, a number of more professional label printing manufacturers are on the rise.
1. A number of suppliers of foreign adhesive label materials represented by material suppliers, such as the well-known self-adhesive label supplier Aere Dennison of the United States and Lindeke of Japan, are optimistic about this fast-growing market. In the 1990s, China entered China in succession, which greatly promoted the rapid development of this market. Taking Airlie as an example, after entering China in 1994 and investing nearly 30 million U.S. dollars to establish a production base in Kunshan, sales branches quickly spread throughout the country. Recently, it invested more than 30 million U.S. dollars in the construction of a factory in Guangzhou. In addition, in order to improve the level of domestic self-adhesive label printing processing technology, Avery has also invested nearly 2 million US dollars to establish the first professional label printing processing training center in the Asia Pacific region.
In Wenzhou Longgang and Zhongshan, Guangdong, a number of powerful private adhesive label material suppliers have also begun to form. Only in these two places, there are no fewer than 10 suppliers producing adhesive label materials.
2. Equipment suppliers Since 2001, the major foreign brands of flexographic printers have turned their sales focus to narrow-format flexo printing machines suitable for sticker printing. According to statistics, 70% of flexographic printing machines sold in the domestic market in 2001 were used for label printing. At the same time, some domestic manufacturers of traditional printing equipment such as Shanghai Ziguang, Shaanxi Printing Machinery and Beiren Fuji also targeted the self-adhesive label printing market and developed high-quality narrow-format flexographic printing presses.
At the same time, well-known letterpress label printer suppliers have also set up offices and service centers in China, such as Lindeke, Luotie and Wanhe. The well-known SANKI and KOPAK equipment have also been promoted by agents.
More and more auxiliary processing equipment, such as die cutting equipment, tool making suppliers, etc., have also begun to set up offices or processing bases in large and medium-sized cities in China. Now the problem of post-processing of sticker printing manufacturers has been better resolved. For example, the circular press die cutters of previous flexographic printing stickers were to be customized abroad, and now Shanghai, Guangzhou and other places can be produced locally.
3, printing manufacturers First, a group of foreign professional adhesive label printing manufacturers entered the market in advance. These manufacturers have many years of experience in printing stickers abroad. They bring advanced printing processing equipment, printing processing technology and management experience into the domestic market. After several years of development, some foreign-funded professional labels have reached an annual output value of 100 million yuan. This market is still attracting more and more foreign printing companies. According to statistics, there are currently more than 20 foreign self-adhesive label printing manufacturers in Shanghai and Suzhou. With the August 2001 state permitting wholly-owned enterprises to invest in the packaging and printing industry, it is believed that more powerful foreign printing companies will enter the label printing market.
Second, large-scale state-owned printing companies also paid attention to this market. For example, Shanghai Textile Li & Fung, Shanghai Bump, Shanghai No. 8 Plant, and Huzhou Printing Factory have all invested in advanced flexographic equipment to compete in the label printing market. Label printing has become a new profit growth point for these printing companies.
Thirdly, after a few years of operation, a group of private label printing plants have already reached a certain level of strength and have begun to introduce advanced rotary letterpress printing equipment or flexographic printing equipment. In Shanghai, Beijing, Tianjin, Suzhou, Wenzhou, Guangzhou and other places, there have been many privately-owned label printing manufacturers with annual turnover of more than 10 million yuan.
It can be said that a more complete and powerful self-adhesive label printing industry chain has been formed. Both material suppliers, equipment suppliers and printing and processing companies have a group of powerful companies and even internationally renowned multinational companies as the backbone. power. With the rapid development of this market, this industry chain will be more mature and powerful.
Fifth, the label printing and processing technology is maturing In the past few years, due to the lack of powerful sticker printing manufacturers in the country, lack of a more complete printing process, printing manufacturers generally use the old flat pressed flat label printing machine. Some simple labels are printed, and some labels that are difficult to print, especially transparent film materials, do not have the ability to accept them. For this reason, some end-users of multinational companies have to entrust label printing orders to foreign label printing and processing companies for printing and then return them to China.
Currently in China, both label quality and supply services have greatly improved. Some multinational companies have begun to favor the quality and service of some domestic qualified label printing manufacturers, and have also begun to transfer orders from their foreign branches to domestic printing. Now everyone sees a variety of exquisite labels on daily chemical products in supermarkets, almost all of which are printed and processed in China.
The entry of a group of powerful foreign label printing manufacturers brought advanced printing equipment and printing processing technology. The foreign label printing market started earlier than the domestic market. They brought ready-made, more mature equipment and experience into the country and made certain contributions to improving the domestic adhesive label printing process.
More and more self-adhesive label printing equipment suppliers have entered the domestic market. Their technical services have, to a certain extent, improved the technological level of some domestic label printing manufacturers.
Some foreign material suppliers have raised the awareness of printing manufacturers on self-adhesive label materials through various methods, which has had a beneficial effect on improving the label printing processing technology. Avery also hired experienced label printing engineers to help printers solve various problems in the label printing process, and held regular training.
Sixth, the latest development of self-adhesive label printing According to the information from the world's three major label printing exhibitions (Chicago, Europe, Belgium and Asia, Singapore), we believe that the label printing will have rapid development in the following aspects. .
1. Flexographic printing is the most ideal way for label printing in the future. About 80% of the flexographic printing presses in developed countries are self-adhesive labels. As the unit type flexographic machine can be combined in any way, in the case of complete spare parts, various types of labels can be printed, including short live and special labels. Therefore, the flexographic printing method is the development direction of the high-end labels printed by the adhesive industry in the future.
2. UV flexo printing has developed rapidly. Trend label printing instead of UV letterpress printing is characterized by vivid colors. Since the color of UV ink can be close to UV letterpress ink, plus the flexographic printing is much simpler than letterpress printing, so abroad The printing plants have adopted UV flexo instead of UV flexo to reduce costs.
3, the combination of printing will have a faster development of a printing press can be arbitrarily synthesized several different methods of printing, to meet the requirements of different customers, this is the most advanced label processing equipment we have seen at foreign exhibitions. In our daily work, we often encounter a situation where a label is printed and processed on several machines. This wastes a lot of manpower and material resources, and the combination printing machine can solve such process and equipment problems.
4, new materials, new processes will be widely used Materials, processes, equipment is also the three elements of the label printing industry. With the application of new materials and new processes, various types of new label products can be produced by printing and processing on a combination printing press. Multi-layer labels in the pharmaceutical industry, double-sided labels in the cosmetics industry, and in-mold labels on oil drums are manufactured using new materials and new processes.
The label printing industry is a fast growing industry in the printing industry. Since the labeling machine is a linkage type machine, that is, one end is the entrance of raw materials and the other end is the finished label goods, so the economic benefit is high and no other supporting equipment is required. At present, with the prosperity of the market and improvement of the packaging and decoration of goods, the label industry is in a period of rising. It is believed that in recent years, China's self-adhesive label printing will have greater development.
VII. General Although after several years of rapid development, the self-adhesive label printing industry has formed a certain industrial scale, and the related printing and processing technology is gradually perfected, but the development of the domestic adhesive label printing market is still in its infancy. Still far from
According to statistics, the average annual per capita consumption of self-adhesive labels in developed countries in Europe and America amounts to more than 10 square meters. At present, the per capita consumption of self-adhesive labels in China is only 0.3 square meters. It can be seen that there are still considerable market for adhesive label printing. Great room for development. At the same time, due to strong market demand, the label printing market will continue to develop at a high speed for a long period of time. The increase in demand for adhesive labels in the coming years will come mainly from the following industries:
According to statistics, the demand for self-adhesive labels for daily chemical industry products accounted for more than 30% of the total demand for self-adhesive labels on the market. Since the daily chemical industry products are directly sold on the counter, most of them have no other packaging, so the label has become the most important manifestation of its packaging. Self-adhesive labels are more exquisite and beautiful compared to other label packaging formats, such as direct screen-printed labels and heat-shrink labels, which can improve the overall image of the product. The proportion of daily chemical products using self-adhesive labels is getting higher and higher, and it is already close to 40%.
In addition, liquid detergent products in daily chemical products are becoming more and more popular, gradually replacing solid washing products. Some large-scale daily chemical production enterprises introduce liquid lead equipment of over 100,000 tons. These products that require automatic filling require a large number of self-adhesive labels to adhere to their bodies.
Electrical Appliance Labels Various types of electrical appliances are labeled with a variety of durable stickers, which are large in size and number. Although the popularity of household appliances in the urban areas in China is relatively high, the proportion of household appliances in rural areas is still relatively low. With the further popularization of household appliances in Chinese families, the demand for durable stickers will surely be promoted. In addition, IT products have also begun to rapidly spread (mainly computers, electronic communication products). Stickers are widely used as product description logos on these products. This has also led to the need for self-adhesive labels.
The traditional medical labels in the pharmaceutical industry more commonly use the label after the glue and label the label. This labeling method may have the following disadvantages:
1, the labeling speed is slow, can not meet the requirements of high-speed automated production;
2, poor glue performance, resulting in label curling, off, affecting the aesthetics of the bottle, and even bring a lot of inconvenience to the patient;
3, brush glue labeling, it is easy to glue residue on the outside of the label, adsorption of dust, the formation of stains, does not meet the requirements of health standards.
The label suitable for high speed labeling can solve the above problems more effectively. Therefore, medicines increasingly use self-adhesive labels as medicine labels. With over-the-counter sales of over-the-counter drugs, drug manufacturers and consumers pay more attention to drug packaging, which will, to a large extent, prompt pharmaceutical manufacturers to accelerate the conversion of traditional labels to self-adhesive labels.
Logistics industry With the development of market economy and the speed of commodity circulation, the demand for variable information printing labels will increase. Luggage labels, supermarket price labels, storage and transportation labels have now become more common. In some logistics developed countries in Europe, self-adhesive labels for variable information printing have accounted for more than 40% of the total demand of the adhesive label market. In China, this market has just started and annual per capita consumption is minimal. Now the logistics industry is a new industry. Many large and medium-sized cities in China want to play the role of a logistics center. With the rapid development of the logistics industry, there will be a huge demand for variable information labels on the market.
4. The industrial chain of self-adhesive label printing has been formed. Since the 1990s, the self-adhesive label printing market suitable for automatic labeling has developed rapidly, which has driven the development of the self-adhesive label printing market towards industrialization. Now the label printing market has formed a relatively complete industrial chain and has a considerable industrial scale. This fast-growing market has attracted more and more internationally renowned suppliers of related adhesive label materials and printing processing equipment. At the same time, a number of more professional label printing manufacturers are on the rise.
1. A number of suppliers of foreign adhesive label materials represented by material suppliers, such as the well-known self-adhesive label supplier Aere Dennison of the United States and Lindeke of Japan, are optimistic about this fast-growing market. In the 1990s, China entered China in succession, which greatly promoted the rapid development of this market. Taking Airlie as an example, after entering China in 1994 and investing nearly 30 million U.S. dollars to establish a production base in Kunshan, sales branches quickly spread throughout the country. Recently, it invested more than 30 million U.S. dollars in the construction of a factory in Guangzhou. In addition, in order to improve the level of domestic self-adhesive label printing processing technology, Avery has also invested nearly 2 million US dollars to establish the first professional label printing processing training center in the Asia Pacific region.
In Wenzhou Longgang and Zhongshan, Guangdong, a number of powerful private adhesive label material suppliers have also begun to form. Only in these two places, there are no fewer than 10 suppliers producing adhesive label materials.
2. Equipment suppliers Since 2001, the major foreign brands of flexographic printers have turned their sales focus to narrow-format flexo printing machines suitable for sticker printing. According to statistics, 70% of flexographic printing machines sold in the domestic market in 2001 were used for label printing. At the same time, some domestic manufacturers of traditional printing equipment such as Shanghai Ziguang, Shaanxi Printing Machinery and Beiren Fuji also targeted the self-adhesive label printing market and developed high-quality narrow-format flexographic printing presses.
At the same time, well-known letterpress label printer suppliers have also set up offices and service centers in China, such as Lindeke, Luotie and Wanhe. The well-known SANKI and KOPAK equipment have also been promoted by agents.
More and more auxiliary processing equipment, such as die cutting equipment, tool making suppliers, etc., have also begun to set up offices or processing bases in large and medium-sized cities in China. Now the problem of post-processing of sticker printing manufacturers has been better resolved. For example, the circular press die cutters of previous flexographic printing stickers were to be customized abroad, and now Shanghai, Guangzhou and other places can be produced locally.
3, printing manufacturers First, a group of foreign professional adhesive label printing manufacturers entered the market in advance. These manufacturers have many years of experience in printing stickers abroad. They bring advanced printing processing equipment, printing processing technology and management experience into the domestic market. After several years of development, some foreign-funded professional labels have reached an annual output value of 100 million yuan. This market is still attracting more and more foreign printing companies. According to statistics, there are currently more than 20 foreign self-adhesive label printing manufacturers in Shanghai and Suzhou. With the August 2001 state permitting wholly-owned enterprises to invest in the packaging and printing industry, it is believed that more powerful foreign printing companies will enter the label printing market.
Second, large-scale state-owned printing companies also paid attention to this market. For example, Shanghai Textile Li & Fung, Shanghai Bump, Shanghai No. 8 Plant, and Huzhou Printing Factory have all invested in advanced flexographic equipment to compete in the label printing market. Label printing has become a new profit growth point for these printing companies.
Thirdly, after a few years of operation, a group of private label printing plants have already reached a certain level of strength and have begun to introduce advanced rotary letterpress printing equipment or flexographic printing equipment. In Shanghai, Beijing, Tianjin, Suzhou, Wenzhou, Guangzhou and other places, there have been many privately-owned label printing manufacturers with annual turnover of more than 10 million yuan.
It can be said that a more complete and powerful self-adhesive label printing industry chain has been formed. Both material suppliers, equipment suppliers and printing and processing companies have a group of powerful companies and even internationally renowned multinational companies as the backbone. power. With the rapid development of this market, this industry chain will be more mature and powerful.
Fifth, the label printing and processing technology is maturing In the past few years, due to the lack of powerful sticker printing manufacturers in the country, lack of a more complete printing process, printing manufacturers generally use the old flat pressed flat label printing machine. Some simple labels are printed, and some labels that are difficult to print, especially transparent film materials, do not have the ability to accept them. For this reason, some end-users of multinational companies have to entrust label printing orders to foreign label printing and processing companies for printing and then return them to China.
Currently in China, both label quality and supply services have greatly improved. Some multinational companies have begun to favor the quality and service of some domestic qualified label printing manufacturers, and have also begun to transfer orders from their foreign branches to domestic printing. Now everyone sees a variety of exquisite labels on daily chemical products in supermarkets, almost all of which are printed and processed in China.
The entry of a group of powerful foreign label printing manufacturers brought advanced printing equipment and printing processing technology. The foreign label printing market started earlier than the domestic market. They brought ready-made, more mature equipment and experience into the country and made certain contributions to improving the domestic adhesive label printing process.
More and more self-adhesive label printing equipment suppliers have entered the domestic market. Their technical services have, to a certain extent, improved the technological level of some domestic label printing manufacturers.
Some foreign material suppliers have raised the awareness of printing manufacturers on self-adhesive label materials through various methods, which has had a beneficial effect on improving the label printing processing technology. Avery also hired experienced label printing engineers to help printers solve various problems in the label printing process, and held regular training.
Sixth, the latest development of self-adhesive label printing According to the information from the world's three major label printing exhibitions (Chicago, Europe, Belgium and Asia, Singapore), we believe that the label printing will have rapid development in the following aspects. .
1. Flexographic printing is the most ideal way for label printing in the future. About 80% of the flexographic printing presses in developed countries are self-adhesive labels. As the unit type flexographic machine can be combined in any way, in the case of complete spare parts, various types of labels can be printed, including short live and special labels. Therefore, the flexographic printing method is the development direction of the high-end labels printed by the adhesive industry in the future.
2. UV flexo printing has developed rapidly. Trend label printing instead of UV letterpress printing is characterized by vivid colors. Since the color of UV ink can be close to UV letterpress ink, plus the flexographic printing is much simpler than letterpress printing, so abroad The printing plants have adopted UV flexo instead of UV flexo to reduce costs.
3, the combination of printing will have a faster development of a printing press can be arbitrarily synthesized several different methods of printing, to meet the requirements of different customers, this is the most advanced label processing equipment we have seen at foreign exhibitions. In our daily work, we often encounter a situation where a label is printed and processed on several machines. This wastes a lot of manpower and material resources, and the combination printing machine can solve such process and equipment problems.
4, new materials, new processes will be widely used Materials, processes, equipment is also the three elements of the label printing industry. With the application of new materials and new processes, various types of new label products can be produced by printing and processing on a combination printing press. Multi-layer labels in the pharmaceutical industry, double-sided labels in the cosmetics industry, and in-mold labels on oil drums are manufactured using new materials and new processes.
The label printing industry is a fast growing industry in the printing industry. Since the labeling machine is a linkage type machine, that is, one end is the entrance of raw materials and the other end is the finished label goods, so the economic benefit is high and no other supporting equipment is required. At present, with the prosperity of the market and improvement of the packaging and decoration of goods, the label industry is in a period of rising. It is believed that in recent years, China's self-adhesive label printing will have greater development.
VII. General Although after several years of rapid development, the self-adhesive label printing industry has formed a certain industrial scale, and the related printing and processing technology is gradually perfected, but the development of the domestic adhesive label printing market is still in its infancy. Still far from
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