The ebb and flow of the tides and the maturity of the wind and rain were driven by the macro background. At that time, the boss company introduced the series of kitchen and bathroom products such as the new generation of deep cabinet type range hoods, the stoves, the electric stoves and the electric water heaters. At the time, the kitchen and bathroom appliances market that had just emerged was set off. In particular, its main product boss brand range hood, 199419951996 has been the top spot in the national industry for the same year in terms of sales volume and total market coverage, thus establishing the unshakable leading position of the boss brand in the market.
However, with the expansion of market capacity and space, and the entry of a large number of range hood brands, various new ideas, new technologies, new products and new mechanisms have brought significant changes to the market. The advanced mechanism and concept that the boss group was proud of gradually lost its enthusiasm in the fierce competition. Therefore, during the period of 1996-1999, the growth rate and momentum of the various business indicators of the company were slow and the leading position of the boss brand was also affected. The impact. Under this circumstance, the decision-making layer began to straighten out the train of thought and comprehensively manage the business status of the whole enterprise. The increasingly mature group decision-making level is increasingly aware of the importance of adjusting the business strategy to change the business ideas and update the operating mechanism. After the painful thoughts, the boss decided to use the series of targeted drugs and medicines. He did not care about the dysentery and hidden dangers of the company, but he must regain the leading edge of the boss brand. After the operation, the boss group changed from the original collective ownership to the private joint-stock enterprise, and the decision-making layer continuously introduced excellent talents from all aspects. On the other hand, the original employees were reduced and the attention was drawn from the extended products other than the range hood. Go back to the range hood. Although the production volume dropped by 30 in the same year, the profitability continued to be weak. However, the fully-organized corporate body began to renew its vitality, and the decision-making layer was full of confidence in the development of the new round.
Rebuilding the brand, the boss is strong in the sub-entrepreneurship project of the boss group, 200. Year is deduction. Transferring knowledge, realizing new breakthroughs and creating new Huiyi 1 and market development trends have increased investment in product development channel construction and personnel introduction. In order to ensure the re-engineering of the brand, the Group strictly controls the quality and management, and makes great efforts to improve the product variety of products with rich technical content, and strives to raise internal strength to a higher level. Externally, the strategy of expanding the market is expanded. Building a market network, we are committed to restoring the brand of the boss in the shortest possible time, and re-emerge at the forefront of market competition with a stronger brand image.
The decision-making level of the group reviewed the ups and downs of the market for more than ten years, especially after experiencing the climax of the first development to the internal adjustment of the enterprise, and a deeper understanding of the people-oriented initiative to recruit Golden Phoenix, specifically to Hangzhou and Xi'an Actively introduce high-quality professionals. In the middle of the year, the boss group introduced more than 5 talents with college education or above, including master's degree students, all over the country. In the full improvement, the management level has established the first echelon with the same quality. Sustainability accumulates enough energy. Nowadays, from the deputy chief engineer of the group to the general staff and local marketing personnel, the company has formed a team with solid foundation and innovative spirit and sense of responsibility. It has stimulated the enthusiasm of employees through the rational flow of talents and healthy competition, and revived the internals of the company. It’s alive and well.
No matter when or where, people are always the main body of the enterprise, the construction of the talent team has gone up, and the work of product development and technological transformation and channel construction has become a reality. Since 1999, the Boss Group has built a total of more than 42 million yuan of large-scale hand-built plastic spray line assembly workshop spot welding technology water transformation and sewage treatment system and other technical transformation projects, the great pool promoted the production capacity and the level of production At this time, the Boss Group launched a series of range hoods with great enthusiasm and fame in the 2000s at the turn of the century, completely breaking through the traditional product styles of the past, forming a core competitiveness with oil-absorbing machine cleaning and washing, covering high and low-end consumption. The product line of the group; and reverse the situation of the single-consumption name of the range hood industry, and the situation of the small pool, with a personalized design and highly personalized functions, it is an indispensable kitchen and bathroom helper in modern home decoration. The market adaptability and overall competitiveness of the boss products have been effectively improved. In the production process, the increasingly mature boss group regards quality as the most important factor to measure the quality of the brand. Especially after passing the 1509000 international quality system certification in the industry in 1997, the group monitors the quality of quality management and enhances the actual efficacy of the product.ç³…Combine the whole to grasp, so that the brand image of the boss brand range hood has improved.
Tested by the national authority, the performance indicators of the boss brand range hood are in the forefront of the hall industry. The first batch of films won the title of national inspection-free products, and re-established the dominant position of the boss in the market.
The boss's range hood can be revitalized, and the set 1 is also indispensable in the wise decision-making of talent policy product development technology update and quality bamboo. It is still important to rely on the still-developed and scientific brand planning. This is the core reason for the boss brand to start a business. Free group company; sales center network development strategy is to lay a solid foundation and intensive cultivation. This is also the marketing management thought of Mr. Zhao Jihong, the general manager of the Group's marketing center. The specific strategy is now two aspects. The first aspect is embodied in the construction of the network, and the marketing center for the network national professional chain supermarkets, vigorously expand, level. 54.
market. The specific requirements are for the market-oriented, that is, the national large and medium-sized cities, the network coverage and terminal management level to reach the top of the industry; for the national professional chain supermarkets, strengthen the integration operation with Gome Suning Lianyongle, and communicate with them in the name of the group company. With the negotiations, strive for a comprehensive main push status; for the level market, all regions are required to do a wide range of work, and to the county market, each district can set up a store office in accordance with local conditions to make the boss become the absolute mainstream in the market. The first aspect is embodied in network management. The marketing center's strategy for network management is to pay close attention to the basic work, strengthen the organizational structure of each branch's specialty stores, strengthen the tracking and implementation of the subdivision management system, and strive to achieve scientific and standardized management decisions. The specific requirements are to strengthen the implementation of the network construction and maintenance system, the core is the grading, reasonable layout; strengthen the implementation of the promoter management system, the core is to strengthen training, improve quality; strengthen the implementation of customer management system, the core is customer-centric, strengthen enthusiasm and risk management. Strengthening the implementation of the price system management system, the core is to stabilize prices and increase the enthusiasm of the market including dealers and customers. Through the implementation of various strategies under the guidance of this strategy, the ultimate ideal situation of wide channels, smooth channels and live channels has been achieved.
Brands are based on assets that are recognized by consumers. Such assets must be placed in the market and recognized by the market in order to function. Therefore, brands must be market-oriented. In the current China, the competition in the home appliance market is fierce, and the competition for small appliances has just begun. There is no strong brand and it is eager for the birth of a strong brand. The Boss Group has a poor communication system for many years, and its brand accumulation and replication capabilities are not strong. Realizing this, the boss group started the comprehensive planning of the brand at the end of the year.
In brand planning, first, determine the relationship between products and brands, and divide the relationship between products and brands into a stage.
The first stage is the brand-dependent product stage, that is, the spread and establishment of the boss brand, which is achieved through the boss's range hood products.
The first stage is the stage of brand and product separation, that is, the boss brand spreads to the audience not only the single product of the range hood, but also the product concept, that is, the quality appliance manufacturing enterprise. The first stage is that the product is attached to the brand stage, that is, the sales of all the products of the boss are supported by the reputation of the boss brand. The essence of this stage is the big family brand strategy. That is to concentrate on the superior strength, the main push several products, through the key products, so that the boss from the oil absorption machine with the help of brand leverage, drive the boss's electrical products more sales. At each stage, the focus of the promotion will vary according to the tasks at each stage.
Second, clear brand positioning. The boss, the symbol of quality of life and lifestyle, has been given a lot of connotations. Give the boss a product development concept, that is, each product of the boss must grasp the consumption trend and represent the direction of the product development. Such as range hood, the boss is the main development of the industry's first generation of products, free of wash and wash; gas stoves to develop the industry's first generation of products, all imported wind stainless steel stove; disinfection cabinet main development industry's highest star, star embedded high efficiency sterilization cabinet and many more.
Thirdly, establish a corporate identity system, 15 to enhance the visual impact and conquer the intuition of consumers through the 1 standard system that has been implemented in the market. On this basis, establish a corporate identity recognition system with efforts to be honest and innovative as the core. Enhance the cohesiveness within the enterprise and publicize the quality of the employees to inculcate the corporate philosophy. External publicity will increase the overall three-dimensional impact. Through this nature, the brand image will be comprehensively established to achieve the successful establishment of the corporate image recognition system.
What makes the big and strong, launching the market macro channel product price management talent brand is different. The boss group pays great attention to organically integrating these six factors and brings a strong shock wave to the market with strong overall strength. After the recovery from 1999 to 2002, the boss group fully realized the planned development ideas, and the market share production and sales performance and profits and taxes and other data have increased substantially. The ZTE project of the boss brand has achieved very satisfactory results.
With the progress and development of the group management, the Boss Group will implement the strategic concept of actively expanding the home appliance products based on the leading product range hood, striving for the goal of the current national current brand and the flow enterprise.
Curative Care Bed,Wooden Nursing Bed,Adjustable Homecare Bed,Height Adjustable Care Bed
Jiangmen Jia Mei Medical Products Co.,Ltd. , https://www.jiamei-medical.com