[Abstract] Modern technology is applied in the packaging field, which makes the packaging process more simplistic, more scientific and reasonable, the creative space more flexible, and the design efficiency higher. The article discusses the process flow and method of product packaging and decorating design using computerized digital technology.
Keywords: digitalization; product packaging; multimedia; design In the rapid development of the packaging and printing industry, many new technologies emerged in the various aspects of packaging and printing, which greatly promoted the technological progress of the entire packaging industry. Such as computer-aided design (CAD), trademark code production, no film engraving system, flexographic printing technology, laser die-cutting, high-efficiency multi-function automatic folder gluer. In particular, the continuous advancement in the application of computer technology and printing technology has brought about fundamental changes in the packaging and printing industry. The development of digital technology, network technology, and multimedia technology has also completely changed the traditional product packaging design model. This is a brief discussion on the use of multimedia digital technology in commodity packaging.
1 Introduction to Digital Design Technology in Packaging and Decoration 1.1 The basic characteristics of multimedia make information resources a “public facility†is the basic characteristics of multimedia. The pioneer of multimedia, CD, is the main medium for storing multimedia information. The Internet's service demonstrates its intelligence and superiority with its unique stability, reliability, ease of use, and security. The application of multimedia plus networking further embodies the characteristics of its "public facilities." The packaging industry can only keep up with the new information age by arming itself with digital technology, network technology and multimedia technology.
1.2 The transmission of digitized packaging, printing and publishing information is inseparable from the bit pattern of multimedia digital information transmission. Bits are the basic particles in digital information storage and transmission. It uses binary "1"s and "0"s to replace large amounts of text, graphics (images), sounds, animations, and video information with "l" and "0", through the computer's conventional processing: input, output, storage, Retrieval, statistics, calculations, editing, etc., or unconventional processing: encoding, compression, sampling, quantization, transformation, decoding, linking, clipping, etc. to perform arithmetical information conversion. Use PDF to integrate printing, internet, and disc. Foreign packaging industry has widely used multimedia, PDF to transmit digital information on the Internet, or transmitted the final printed page after editing to the remote control media via multimedia in the form of multimedia and PDF, implementing remote package design.
1.3 Digital Technology Functions At present, the development of multimedia digital compression and decompression technologies, encoding and decoding technologies, multimedia style technologies, hypertext and hypermedia technologies, and multiple media synchronization technologies have resulted in more diverse information media and media processing methods. , integration, interactivity, real-time and other functions, due to the broadband speed increase and expansion of digital cities, the bit rate of digital transmission capacity has been accelerated from 441 million bits/s to 45 million bits/s, and has the potential to 4 million bits compressed to 1.2 million bits. In a country where the information superhighway is developed, one billion bits of digital information can be transmitted to websites (points) around the world within one second. With the application of digital technology, the establishment of star-shaped and ring-shaped networks on the Internet, and the maturity of broadband technologies, the dissemination of multimedia forms of information will become mainstream, which will certainly further promote the development of remote network data transmission technologies for the packaging industry.
1.4 Digital Packaging Process In the age of multimedia, digital process flow has become the standard for the packaging industry. The first is to control the process software, CIP3, color management, and print data formats (PDF), which can make the digital process system more open, so that the product packaging industry can eliminate geographic restrictions; second, the product packaging function is developing toward the network. Digital business processes will also accompany this process. As a commodity, Samsung e-commerce provides high value-added customer relationship services for product packaging, and strengthens these relationships, streamlining work processes, accelerating logistics distribution, and increasing competitive advantage. In terms of packaging and printing business, PDF documents have been widely used in the global packaging industry and have become a universal standard, becoming a cross-platform common document and format for the packaging and printing industry, thus enabling the digital resources and information of packaging and printing to be Increasingly, the source of material for product packaging will undergo fundamental changes: from digital networks such as the Internet, electronic documents (PDF, E-mail, etc.), audio, video, digital files, etc.; from portable CDs, disks, Hard drives, digital cameras, digital recording carriers, etc.; Due to the development of digital color publishing technologies, there will be diversified developments in online publishing, electronic publishing, and multimedia publishing.
Due to the integration of computers, the Internet, and digital technologies, it will definitely cause a revolutionary reorganization of product packaging. With the advent of cross-media packaging designs generated by digital and Internet, the packaging industry has encountered unprecedented opportunities and challenges.
2 With the support of digital technology, product packaging, decoration and design software technology supports the general process of product packaging design. At the beginning, its basic method is no different from traditional design. It only introduces multimedia technology during the design process. The visual transmission, morphological structure and overall effects of the packaging are individually assisted in the design and production. The plane design draft is automatically converted into a three-dimensional visualized three-dimensional model in a computer. The three-dimensional visualization model is basically the same as the folded packaging samples in the past. One is a real sample, and the other is a three-dimensional solid model of virtual space. However, the functions they achieve are exactly the same. That is, after the graphic design draft is transformed into three-dimensional, whether its visual effects meet the original requirements of the design, Provide designers and customers with information on whether they need further processing and modification. The entire design process is completed inside the computer and does not require any other tools and materials. The process is simple, convenient, economical and effective.
2.1 Graphic Design The overall graphic design is the process of overall layout design of the content involved in the packaging interface in the graphic design software. It involves text, graphics, color design, graphic layout and so on. The most commonly used software in this area is CorelDraw, Freehand, Adobe Illustrator, and others. A software can be optionally used for the graphic layout of product packaging. It is worth noting that the default file format of this type of software is the vector graphics format. This format file cannot be used by the following 3D software, and it must also perform certain processing on its storage format to facilitate subsequent operations. Different softwares have different processing methods. For example, CorelDraw uses the “Export†option to convert graphic vector format into bitmap format; Freehand uses “File/Export†to convert graphic file vector format to bitmap format. (To be continued)
Keywords: digitalization; product packaging; multimedia; design In the rapid development of the packaging and printing industry, many new technologies emerged in the various aspects of packaging and printing, which greatly promoted the technological progress of the entire packaging industry. Such as computer-aided design (CAD), trademark code production, no film engraving system, flexographic printing technology, laser die-cutting, high-efficiency multi-function automatic folder gluer. In particular, the continuous advancement in the application of computer technology and printing technology has brought about fundamental changes in the packaging and printing industry. The development of digital technology, network technology, and multimedia technology has also completely changed the traditional product packaging design model. This is a brief discussion on the use of multimedia digital technology in commodity packaging.
1 Introduction to Digital Design Technology in Packaging and Decoration 1.1 The basic characteristics of multimedia make information resources a “public facility†is the basic characteristics of multimedia. The pioneer of multimedia, CD, is the main medium for storing multimedia information. The Internet's service demonstrates its intelligence and superiority with its unique stability, reliability, ease of use, and security. The application of multimedia plus networking further embodies the characteristics of its "public facilities." The packaging industry can only keep up with the new information age by arming itself with digital technology, network technology and multimedia technology.
1.2 The transmission of digitized packaging, printing and publishing information is inseparable from the bit pattern of multimedia digital information transmission. Bits are the basic particles in digital information storage and transmission. It uses binary "1"s and "0"s to replace large amounts of text, graphics (images), sounds, animations, and video information with "l" and "0", through the computer's conventional processing: input, output, storage, Retrieval, statistics, calculations, editing, etc., or unconventional processing: encoding, compression, sampling, quantization, transformation, decoding, linking, clipping, etc. to perform arithmetical information conversion. Use PDF to integrate printing, internet, and disc. Foreign packaging industry has widely used multimedia, PDF to transmit digital information on the Internet, or transmitted the final printed page after editing to the remote control media via multimedia in the form of multimedia and PDF, implementing remote package design.
1.3 Digital Technology Functions At present, the development of multimedia digital compression and decompression technologies, encoding and decoding technologies, multimedia style technologies, hypertext and hypermedia technologies, and multiple media synchronization technologies have resulted in more diverse information media and media processing methods. , integration, interactivity, real-time and other functions, due to the broadband speed increase and expansion of digital cities, the bit rate of digital transmission capacity has been accelerated from 441 million bits/s to 45 million bits/s, and has the potential to 4 million bits compressed to 1.2 million bits. In a country where the information superhighway is developed, one billion bits of digital information can be transmitted to websites (points) around the world within one second. With the application of digital technology, the establishment of star-shaped and ring-shaped networks on the Internet, and the maturity of broadband technologies, the dissemination of multimedia forms of information will become mainstream, which will certainly further promote the development of remote network data transmission technologies for the packaging industry.
1.4 Digital Packaging Process In the age of multimedia, digital process flow has become the standard for the packaging industry. The first is to control the process software, CIP3, color management, and print data formats (PDF), which can make the digital process system more open, so that the product packaging industry can eliminate geographic restrictions; second, the product packaging function is developing toward the network. Digital business processes will also accompany this process. As a commodity, Samsung e-commerce provides high value-added customer relationship services for product packaging, and strengthens these relationships, streamlining work processes, accelerating logistics distribution, and increasing competitive advantage. In terms of packaging and printing business, PDF documents have been widely used in the global packaging industry and have become a universal standard, becoming a cross-platform common document and format for the packaging and printing industry, thus enabling the digital resources and information of packaging and printing to be Increasingly, the source of material for product packaging will undergo fundamental changes: from digital networks such as the Internet, electronic documents (PDF, E-mail, etc.), audio, video, digital files, etc.; from portable CDs, disks, Hard drives, digital cameras, digital recording carriers, etc.; Due to the development of digital color publishing technologies, there will be diversified developments in online publishing, electronic publishing, and multimedia publishing.
Due to the integration of computers, the Internet, and digital technologies, it will definitely cause a revolutionary reorganization of product packaging. With the advent of cross-media packaging designs generated by digital and Internet, the packaging industry has encountered unprecedented opportunities and challenges.
2 With the support of digital technology, product packaging, decoration and design software technology supports the general process of product packaging design. At the beginning, its basic method is no different from traditional design. It only introduces multimedia technology during the design process. The visual transmission, morphological structure and overall effects of the packaging are individually assisted in the design and production. The plane design draft is automatically converted into a three-dimensional visualized three-dimensional model in a computer. The three-dimensional visualization model is basically the same as the folded packaging samples in the past. One is a real sample, and the other is a three-dimensional solid model of virtual space. However, the functions they achieve are exactly the same. That is, after the graphic design draft is transformed into three-dimensional, whether its visual effects meet the original requirements of the design, Provide designers and customers with information on whether they need further processing and modification. The entire design process is completed inside the computer and does not require any other tools and materials. The process is simple, convenient, economical and effective.
2.1 Graphic Design The overall graphic design is the process of overall layout design of the content involved in the packaging interface in the graphic design software. It involves text, graphics, color design, graphic layout and so on. The most commonly used software in this area is CorelDraw, Freehand, Adobe Illustrator, and others. A software can be optionally used for the graphic layout of product packaging. It is worth noting that the default file format of this type of software is the vector graphics format. This format file cannot be used by the following 3D software, and it must also perform certain processing on its storage format to facilitate subsequent operations. Different softwares have different processing methods. For example, CorelDraw uses the “Export†option to convert graphic vector format into bitmap format; Freehand uses “File/Export†to convert graphic file vector format to bitmap format. (To be continued)
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