Invisible Packaging of Goods (I)

With the advent of the new century and China’s accession to the WTO, China’s economy is in line with the international economy, the global market is connected to the Internet, the socialist market economy is developing rapidly, people’s consumption has undergone profound changes, and the demand for intangible packaging of goods has continued to expand. However, at present, there is a lack of systematic research on the problem of intangible packaging in our country, and it has not been highly valued in practice. Therefore, it is necessary to explore and study invisible packaging from the combination of theory and practice.
First, the content of invisible packaging
Invisible packaging is relative to tangible packaging. All tangible packaging is the technical processing performed to protect the value and form of goods through packaging materials and packaging containers. This kind of package uses the product itself as a material carrier and is directly and specifically visible. Intangible packaging, through various forms and multiple ways to promote the value of the product to achieve better technical processing. This kind of packaging leaves the product itself and abstractly summarizes and ignores it, but it can make people have a profound image of the product. So, we call it invisible packaging.
Intangible packaging is extremely rich in content, and has a very broad scope. Moreover, all aspects are linked and mutually restricted and constitute an organic whole. The author believes that its basic content mainly includes:
1. Good corporate image
The companies mentioned here include enterprises that produce certain commodities, and companies that sell such products. A good corporate image is mainly manifested in: the company's production and management performance is remarkable, advanced technology and equipment, superb management of the arts; corporate employees have a good overall quality, deep corporate culture, corporate reputation, reputation and high; corporate product novelty, good quality, price Cheap and so on. A good corporate image enables people to form a deep and unforgettable image of their products in order to compete for purchases. Therefore, the corporate image is an important part of the intangible packaging of goods.
2, beautiful advertising
Beautiful merchandise advertisements can beautify products with clear audio and video, concise text, and novel and unique artistic means to infect the audience. For example, the advertisement of Xinfei Refrigerator only has one sentence, that is, “Xinfei Advertising is doing well, not as good as new. Flying refrigerator is good." One audience began to think that the new flying refrigerator ads stayed on board again and they did not like the new flying refrigerators. However, due to the rendering of this video with clear, well-written and unpretentious advertisements, it subtly influenced it and created a profound image of the new refrigerator. Therefore, when the refrigerator of his house is replaced, it is the new refrigerator that he does not hesitate to buy back. Facts have proved that excellent product advertisements are a beautiful and invisible packaging of commodities.
3, superb brand strategy
Well-known brands are the result of long-term molding, and they are the symbol of product performance and quality, which can give consumers an indelible impression. For example, Haier household appliances, Lenovo computers, and Shanshan suits are well-known and well-known in the country. Therefore, the implementation of brand strategy, create brand names, so that consumers have a profound image of their products, can achieve the purpose of packaging and beautify the goods.
4, an optimized shopping environment
The more elegant the shopping environment, the stronger the desire of people. Therefore, an optimized shopping environment can play a role in beautifying commodities, and it can also be an invisible package. The shopping environment includes both natural and cultural environments. Specifically, it mainly refers to the wonderful display of goods, reasonable container spacing, moderate lighting, elegant interior decoration, neat and clean environment, and warm and thoughtful service.
5, convenient sales
Modern people's production is a fast-paced lifestyle. What kind of merchandise sales is flexible and convenient, people will have deep ideas on this kind of merchandise, and it is often easy to purchase this kind of merchandise. Such as online shopping, door-to-door and other convenient sales methods, it is precisely with the modern rhythm of lifestyle. Therefore, it can beautify commodities, expand markets, and expand sales.
Second, the function of invisible packaging
Invisible packaging, like tangible packaging, also has many functions. But the invisible packaging function is by no means a simple repetition of the tangible packaging function, but rather the enhancement and extension of the tangible packaging function. Specifically, the functions of invisible packaging are:
1, product acquisition function
The packaging in the initial sense is just a kind of utensil containing objects. Its basic function is to store and protect commodities. With the emergence and development of commodity economy, tangible packaging has been continuously improved, and advocacy and other additional functions have emerged. However, due to the limitations of physical packaging in terms of time, space, and form, its product acquisition function is extremely weak. However, intangible packaging is vast in time and space, with various forms, advanced methods, and large audience coverage. In particular, audio and video advertisements for goods, with clear and beautiful voices, lifelike images, and concise and lively texts, have given the audience tremendous appeal and allure, which has strongly stimulated the desire of consumers to buy. It can be seen that the invisible packaging has greatly strengthened the function of tangible packaging of goods. (To be continued)