Smart home is generally described as a platform that integrates building design, network communication, information appliances, and automation technologies to create an efficient, safe, convenient, and eco-friendly living environment. However, this definition is too vague to give a clear understanding of what a smart home really is. As a result, many companies have started redefining the concept to promote their own products.
One such company is Xiaomi. When it first introduced its smart router, it promoted the idea of "light intelligence." But that concept didn't gain much traction. Later, Xiaomi launched four new smart home products—smart cameras, smart sockets, smart bulbs, and a smart remote control center—and called them "true smart home." While these products are marketed with catchy slogans, they are not very different from similar offerings by other smart home brands.
Other companies like Haier, ORVIBO, and Cloud Can also claim to be redefining smart homes. Haier released the U+ operating system, aiming to connect devices across different industries, but this isn’t new—it’s something that has already been achieved through IoT technology. ORVIBO uses terms like “micro-intelligence†for smart switches and sockets, but the features aren’t particularly distinctive. Similarly, Cloud Can’s product lacks standout features, making it hard to stand out in the market despite its clever branding.
It’s not wrong to redefine smart homes. Products evolve over time, but the redefinition should focus on real features and innovation rather than just creating another abstract concept. To understand how this can be done, we can look at Apple's approach to smartphones.
When Apple redefined the smartphone, it didn’t just introduce a new device—it created a new standard. Even though Apple wasn’t the first to make smartphones, its designs and user experience set the bar high. The iPhone made people think of a smartphone as something sleek, intuitive, and personal. Features like the SIM card slot might not have suited everyone, but the overall experience left a lasting impression.
Xiaomi, known for its "fever" philosophy, has had great success with its smartphones. Many of its designs, especially the Xiaomi 4, closely resemble Apple’s models. Some even joked that Xiaomi was trying to replicate Apple. However, while Xiaomi copied the look, Apple continued to innovate with new designs, like the curved edges of the iPhone 6, which marked a clear departure from earlier models.
The same logic applies to smart homes. If a company wants to truly redefine the space, it needs to offer something unique that stands out. Just using buzzwords won’t help you rise above the competition. There are many smart home products on the market, but only those with strong, attractive features will succeed.
A good example is the Nest Learning Thermostat. It never claimed to redefine smart homes, yet it became known as the "Apple of the smart home industry." Its design is elegant and functional, and its learning capabilities set a new benchmark. It shows that true innovation comes from thoughtful design and meaningful functionality—not just marketing jargon.
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