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Dear The Packaging Doctor,

I work for a large organization on the marketing team and we have previously used Kite's gift bags for sending out promotional materials such as mugs, key rings, pens and stationery to clients and the press to raise brand awareness. I went on to re-order and you no longer stock them! Do you have any suggestions? Ideally we'd like it to match the company image, which is white and blue.

Thanks and Best, Caroline

Hi Caroline,

Apologies that we don't stock these any more, we've noticed with online businesses booming and many gift wrapping services available in shops that there isn't a high market demand for gift bags. However I understand your specific predicament, sending out promotional products needs to be done in an attractive way to grab attention, particularly from journalists who regularly receive promotional giveaways.

One of the best ways to package products like this is using a white postal box, as the professional finish adds a sense of premium branding to a send-out. For your products, because some of them are quite small, I would recommend small white postal boxes with tuck in flaps so that the box stays secure and items don't fall out. These boxes also comply with the Posting in Proportion regulations, set out by Royal Mail, so that they can be simply popped in the post - something you wouldn't have been able to do with gift-bags. To finish, fill the box with tissue paper in shade 'Pale Blue' this will match your logo perfectly, and add a real gift element to your packaging to make it stand-out amongst other branded giveaways.

Best Wishes, The Packaging Doctor

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When it comes to promotional giveaways, the packaging is just as important as the product itself. It’s the first thing people see, and it sets the tone for how your brand is perceived. That’s why choosing the right packaging solution is essential—especially when you're targeting media professionals or potential clients who are constantly flooded with similar materials.

White boxes offer a clean, modern look that aligns well with many corporate identities. They’re not only stylish but also practical, especially when you need to ensure that small items stay secure during transit. Tuck-in flap boxes are a great choice because they keep everything neatly contained without the need for tape, which makes the unboxing experience more elegant and professional.

Pairing the white boxes with pale blue tissue paper adds a nice touch of color that complements your brand while still maintaining a sophisticated feel. It’s a subtle yet effective way to elevate the overall presentation of your giveaway.

And let’s not forget about the logistics. Using standard postal boxes means you can avoid extra postage costs and simplify the shipping process. No more worrying about oversized envelopes or complicated packaging rules—just a straightforward, cost-effective solution that works for both you and the recipient.

Whether you're launching a new product, promoting an event, or simply trying to stand out in a crowded market, the right packaging can make all the difference. Don’t underestimate the power of a well-packaged gift—it can turn a simple item into a memorable experience.

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