The road to the home price is still far from the normal state of discount

"If you hate someone, let him go to decorate the house!" When it comes to decoration, all those who have experience can spit out a bitter stomach, and the price is a big sin. On the 2nd, the family announced that from the 10th, the five stores will start the clear price system at the same time, becoming the first person to eat crabs in the furniture and building materials industry in Beijing. In the interview, many people applauded, but more people are worried, manufacturers will really put the price into practice.

Discount promotions need to be declared in advance

Starting from March 10th, at the same time, the 5 big stores in the Real Estate will start the clear price activity at the same time. “How much to sell, not to allow merchants to discount at will, to solve the problem of the price of the home industry.” Wang Linpeng, the president of the home, announced at the 3.15 home seminar. In fact, all the goods of the merchants must be clearly priced and sold strictly according to the price. In order to promote the promotion, the manufacturer must declare to the store in advance, enter the ERP system, and mark the original price, the promotion price and the promotion date on the price tag. "The so-called real price does not mean that the manufacturer has no profit, but the merchant sets the commodity price according to the average cost of the industry, the average profit level and the market situation, and controls the profit within a reasonable range."

Wang Linpeng told reporters that the implementation of clear price, in addition to allowing consumers to save running between different stores than the price, the management of the store, business and service are also good. “If the price of goods purchased by consumers (same brand, same specification, non-treated products, non-special products) is higher than other markets in the region and can provide conclusive evidence, the home will impose penalties on the merchants and compensate consumers for losses. ."

Can normal discounts be changed?

In the face of the increasingly scarce flow of people, major home stores continue to launch promotions, discounts have gradually become the norm. As the sales after the regulation of the property market is sluggish, the household industry, which is a downstream industry, has experienced a decline in performance since the second half of last year. Last Friday, the reporter went to Shilihe Home Building Materials City and a large-scale store in Dongsihuan. It was found that people in the spring of the year went to the home city for inquiry. This year, there was no appearance, whether it was floor, cabinet or sofa, bed Every store is sparsely populated, and many salespeople can only sit bored and think about it.

A salesperson of a cabinet brand said frankly, "Now everyone does not buy a house, and naturally it is not renovated. The business is a lot weaker. No way, manufacturers can only do more promotion. Our set of paint cabinets will sell at least 6000 yuan. Now, as long as the special price is more than 4,000 yuan, the manufacturer has no profit at all." But for this set of "no profit" words, many consumers do not believe it.

"I renovated the house at the end of last year. I have seen many shops to buy the floor. Every family told me, 'This is the reserve price, no profit.' But the offer is different." The citizen Zhu told reporters that to decorate the house, She didn't have much hardship. "The people are very welcome to pay the price. Can this price be really 'real'? This is very important.

The price of the price is long

Industry experts mostly support the practice of the home, but many people think that "this idea sounds beautiful, it is not difficult to implement." Zhu Changling, chairman of the China Furniture Association, mentioned that the building materials and home furnishing industry have many varieties and a large number of products, and the materials used are different. It is difficult to achieve uniform pricing.

"The most expensive wood is more than 10,000 yuan a ton. The cheapest one is five or six hundred yuan a ton. How is this price unified?" Zhao Jianguo, chairman of Jimei, believes that consumers are still more accustomed to bargaining in the current consumer environment. More in line with the facts is to make a reasonable profit after the price tag. Wang Xiaobing, executive vice president of Beijing Jinzhuang Decoration Design Co., Ltd. commented on Weibo: "The price of Minghao is the basic common sense of commodities, but it has become a game of 'virtual high' and 'counter-price' under the unregulated market system. Now if you want to return to common sense, there are three difficulties. One is whether the 'real price' is really 'real'? The second is whether consumers believe this 'real'? Third, is the price of the real price unified in different channels and different regions? One thing is not true, and the price of the code may be in the form."

"Because it is not easy, we must insist on it. As long as the price is clear, consumers will believe it." Wang Linpeng said that the home must be able to eliminate all difficulties and stick to the bottom of the price.