Talking about the Industrial Design of the Internet Age

If we say that today's Earth is built on the Internet, I believe there will not be much disagreement. With the rapid development of digital technology, the Internet has become a center for the latest science and technology. At the same time, the Internet has become a distribution center for various kinds of information. It has become an indispensable part of the life of every person who desires to know the world and desires the world to know themselves. For sensitive industrial designers, the impact of the Internet on our design work can not be ignored. How to make good use of the Internet tool and use it for industrial design is also an urgent issue for us.

First, talk about the impact of the Internet. The author believes that it can be roughly divided into the following points:

1. The Internet has changed the way people obtain information, so that Chinese industrial designers and foreign industrial designers get the same starting point.

According to estimates, the amount of information on the Internet is now doubling every 100 days, and 8,000 new online pages will be generated each day. The amount of information has grown much faster than traditional media. Its digital nature enables it to be updated in real time and is highly interactive. In other words, netizens (so-called netizens) can get relevant reports at the same time as news events. Sexual access to information, as long as the successful filtering of network information junk, you can quickly get unlimited theoretical information.

Having a lot of valuable information has always been the designer's dream. Now through the Internet, this dream can be easily realized. The information on the Internet is borderless, and it is open to all. The original intention of creating it is to achieve "sharing." Therefore, Chinese and foreign industrial designers, from the perspective of information acquisition, are standing on the same starting line. There is no need to wait for foreign design magazines to go through long journeys to transport China. There is no need to worry about the lack of certain technical references. With the Internet, the gap in information between us and foreign designers will be greatly reduced in the future, and the domestic design environment will be improved, opening wider space for us and enhancing our international competitiveness.

Teachers who are particularly worthwhile for designing professionals are concerned that young students are more likely to have access to the Internet and are more likely to acquire new information and spark new designs. They should be encouraged to learn to use new media. However, it also does not exclude the possibility that some opportunistic students use the Internet for plagiarism.

2. It has led to changes in the promotion and display of industrial products.

Everyone may have a vivid memory of INTEL's ad: Car salesmen led his customers to pick cars, and customers used lift trucks to lift the car and watch it. Of course, the result was a disorganized car. Advertising practices, although exaggerated, but also to a certain extent illustrates the limitations of traditional product display:

A. The display of traditional products is fixed, that is, places and methods are immutable within a certain period of time. To obtain perceptual knowledge of products, it is necessary to go to a designated place.
B. The traditional product display does not allow consumers to deeply understand the internal structure of the product. Valuable products are not touchable at the show, and there are few traditional product demonstrations that allow the disassembly of the product.
C. Traditional product display usually consumes a lot of manpower and material resources.

The emergence of the Internet has, to a certain degree, changed the way products are displayed:

A. The location of product display may not be fixed. It truly achieves borderlessness and globalization. As long as the product's electronic data is entered into the computer, information can be obtained from anywhere in the world as long as it is connected to the Internet.
B. The product display can be interactive. Consumers can use the program to see all aspects of the product, and even its internal mechanical structure (if it does not need commercial confidentiality), so as not to see the product as in the advertisement. The whole picture is exhausted. And consumers can put forward their own opinions on products that have not been put into production, and provide valuable market information for manufacturers to improve their products.
C. The investment in product display on the Internet can be small and economical. Now that network providers offer a large amount of free personal home page space, individual designers can also put their products on the Internet to show them to the public. Only a little bit of network knowledge and programming skills are needed.
D. The time length and content of the product display can be adjusted flexibly.
By way of change, manufacturers can achieve more comprehensive control over product display methods and effects. This change is a great opportunity for small design companies that don't have the financial resources to advertise their designs, which are especially common in the Chinese design community. In particular, those product ideas that have not received development investment are not thrown into the trash but are likely to find interested investors through the Internet.

3, the network has led to the popularity of industrial design.

The information dissemination on the Internet is very convenient and its coverage is wide. These characteristics make it possible to undertake the function of education for industrial design of the general public.

Modern industrial design originated more than a century ago, and its concept was introduced into China only for more than two decades. The Chinese people do not have a deep understanding of it. Without the mass foundation, industrial design work will inevitably encounter many unimaginable difficulties. Therefore, since the early 1980s, people of insight in the Chinese design community have been committed to the promotion of industrial design. However, these activities require a lot of manpower and material resources. It is impossible to rely on state support alone. Nowadays, with the economic and rapid communication tool of the Internet, more people can understand industrial design and support China's industrial design.

At the same time, the convenience of digitalization has made the design work easier. Many people whose work is not designed have also participated in design work such as web design and graphic design. This has inspired people's attention to design to a certain extent, deepened the understanding of design, and played a positive role in the popularization of design concepts throughout the country.

The website advertisements that can be seen everywhere on the street, and the online news reported by major media are all constantly reminding us that now we are in the digital age. In the face of this new network, we must seize the opportunity to improve our overall competitiveness. At the same time, we should see that due to language, network speed and other reasons, in the face of the wave of information, Chinese designers still have to put more effort into mastering the Internet. I hope that through this small text, I would like to draw a clear understanding of the impact of the Internet on industrial design, so that we can take the initiative in this digital contest.