Designers from the analysis of the different signs used by old Coca-Cola - water droplets, colors, fonts, round signs and bottle shape found, in addition to the bottle, those signs have the same brightness, no part can be highlighted. The result of the survey is that customers are more interested in some of these things. In particular, it is worth mentioning that the outline of the bottle can effectively evoke nostalgic feelings, causing people to refresh their feelings, and the ability to identify them.
Coca-Cola's red and its lettering are effective entry points for its brand. However, the outline of the bottle is just like Nike's fold. It surpasses its will and becomes a symbol. Designers found that the word "always" contains the same emotional factors as the round seal.
By re-emphasizing these elements of the new brand image and the drop of water, designers incorporated the emotional value of the element into a new, relevant way. They added the words “always†(delicious), “unique†and “refreshing†to the Coca-Cola classic packaging, and they re-enable familiarity with people. The green cola bottle to further concretize these nostalgic ambiences.
The new design factor was applied to the 1996 Atlanta Olympic Games and the subsequent World Cup 98. It has achieved great success. The Gober's designer said: "Now Coca-Cola can better grasp its trademarks according to different measures. For example, they can establish a connection with special activities (eg, Fig. 3). The appearance does not look the same, but actually It has been changing. Once this prominent content is changed, its connotation will also change."
Figure 1: Past and Present: Coca-Cola's new brand image replaces the streamer pattern that has been used since 1969 with a familiar bottled image.
Figure 2: The big version of the new brand incorporates other nostalgic elements such as "aleays" and more descriptive words. The effect is to deliver a refreshing feeling to the customer while also pulling people's heart.
Figure 3: This new brand image was tried during the 96th Atlanta Olympic Games. In order to embody the idea of ​​the creation of the personality of the global brand by the Days Greppes & Cobb United Company, the advertising graphic positioned Coca-Cola as a beverage for sports fans.
Figure 4: During the 1998 World Cup, this image was further tested and extended. The pattern elements of the bottle are individually detached and simplified, and the bubble pattern reminds people of the nature of the drink.
Like the purple sand pot, the bonsai pot is made of a kind of high-quality pottery clay that is a specialty of Yixing (hidden deep under the rock and mixed in the mud, so it is called "rock in the rock" or "mud in mud". The texture is delicate and flexible. Strong plasticity), after being selected, refined and refined, it is fired at a high temperature of 1000-1250 degrees. It has no glaze on the inside and outside, and has fine texture, toughness, good physical properties, and drainage and air permeability are very suitable for the growth of trees and flowers. Its color is ancient and quiet, its shape is generous and diverse and complements the potted flowers and trees. It is simple, rich and rich in ethnic characteristics. In addition, it is meticulous and exquisite. It can be said that it has both artistic value and practical value, which is unmatched by other types of pots.
The beauty of the large bonsai pots lies in its unique decorative means. Skilled craftsmen of the past dynasties, through their own exquisite skills, integrated the pot color, shape, style recognition, inscription, calligraphy and sculpture, etc., so that the purple sand flowerpots can be beautiful in the simplicity and give people a visual enjoyment.
The colors of the small bonsai pots are colorful. Among them, the three colors of vermilion, purple and beige are the main colors; during the firing process, as the temperature after entering the kiln is different, the depth and intensity of the color changes more and more; coupled with the accumulation of long-term practical experience of the artists, they use different proportions of mud With the preparation of materials, there are dozens of colors after firing. For example, the colors are named iron blue, sky blue, maroon, begonia red, cinnabar purple, water green, agarwood, sunflower yellow, cold golden color, pear skin, blue gray, dark green, patina, brown black, durian skin and other colors. If you observe carefully, there is a little bit of white sand in the mud, with silver light flashing, and some of the mud is mixed with coarse mud sand or steel sand, and the particles are looming and extremely eye-catching. Although the color changes in the purple sand are many, the tones are very calm. If you plant ancient piles of pine and cypress, it will be more simple and simple.
The shapes of the clay bonsai pots range from very deep thousand-tube basins to very shallow basins, from round basins with a diameter of about one meter to finger-sized miniature basins. There are all kinds of specifications, various forms of basin mouth, basin surface, basin hole The changes in the feet of the basin are even more varied, which is even better than the shape of the purple clay pot. It can be described as a masterpiece of the shape of the vessel.
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Yixing Yineng Ceramics Co., Ltd , https://www.stflowerpot.com