Opportunities and Challenges for Shaanxi Printing Industry (II)

Facing the problems existing in the printing industry in Shaanxi and the gaps between them and the advanced countries and regions in the world, and the advanced provinces and cities in the eastern part of China, how to integrate the Shaanxi printing industry into the upsurge of the development of the western region can make a difference and integrate into the international competition environment. The following points are worth thinking about:
1. Adjust ideas, change concepts, optimize structure, reform old business management models, and improve the ability of enterprises to adapt to market economy.
2. Enterprises should reflect on their respective positions in the market economy, how to determine and give full play to the characteristics of their products, commit themselves to the diversification, specialization, and quality of their products, and build irreplaceable customers with products that are “differentiated”. Status, to produce a "brand effect."
3. How to strengthen management, improve quality, align product quality with international standards, establish the principle of winning with quality, and occupy the market with excellent quality and high, refined and sharp levels to win the market.
4. Strengthen service awareness and establish “customer satisfaction is our work”. With hearts of quality and eyes on the market, we must have a sense of crisis and urgency at every moment. We are not satisfied with the current level. I have, you have my excellent."
5. Committed to technological innovation and personnel training, pay attention to the development of scientific research and the improvement of the quality of employees, establish ideological concepts that face the market and dare to compete, be psychologically prepared, must have the boldness and courage of Superman, and must be “compressive”.
6. Establish a modern enterprise system, improve corporate governance structure, strengthen management, strict management of enterprises, so that printing companies establish a good market image in the competition.
7. It is necessary to be familiar with and use the relevant knowledge and rules of the WTO as soon as possible in order to safeguard the rights and interests of the enterprise, and it must be “reasonable and legal”.
Third, the direction of future efforts The printing industry in our province and even the western region how to deal with the challenges of China's accession to the WTO, seize the historical opportunities of the development of the western region, and develop and grow their own, is the printing industry development of the top priority. We must carefully analyze the changes in the domestic and international printing markets, make market predictions, actively develop foreign markets, grasp the internal market, and focus on rural markets. At the same time, it grasps the development trend of domestic and international printing industry, establishes the guiding ideology for the development of the printing industry, guides enterprises to update their concepts, and accelerates the development of the printing industry in our province and even in the west.
(A) Grasp the development trend of the printing industry, drawing on the experiences of developed countries, combined with the good opportunities for the development of the western region, according to the reality of the printing industry in China, the printing companies in the western region should grasp these points:
1. The enterprise structure is developed from "small and complete" or "big and complete" to the direction of specialization, division of labor and cooperation, and gradually establishes a modern enterprise system. Big and strong enterprises are made bigger, and small enterprises are refined and specialized.
2. The product structure must change the dominant position of the general products, single varieties, and lack of diversification. We must give full play to the advantages of the enterprises, complement each other's strengths, implement the brand strategy, must have its own special products, and take a large proportion of high-end and mid-range products. Diversified direction.
3. The technical structure should be transformed from labor-intensive, capital-intensive, and technology-intensive to increase the technological content of products. Cheap labor is only a temporary advantage and cannot be used as a long-term capital for business development.
(II) Formulating the guiding ideology for the development of the printing industry in the western region According to the needs of the domestic and international markets, the guiding ideology for the development of the printing industry in the western region should be: truly market-oriented, product quality as the center, and adherence to technological progress. To seize the opportunity, let go and introduce, absorb and digest the principle of paying equal attention to foreign advanced technology, promote technological transformation of enterprises, enhance the company's staying power, and strengthen the ability of enterprises to participate in international competition.
In the process of participating in the large-scale development of the western region, enterprises should correctly handle the relationship between market, quality, and technological progress so that they can expand themselves in the future development. This is because the market is the basis for the development of enterprises and quality is the guarantee for winning the market. For companies, the customer is God, the market is life, and occupying the market is the last word. Orders that come from time to time are the cornerstone of business development. Accelerating technological progress, technological innovation, and using superb technical processes and sophisticated equipment to improve product quality are indispensable conditions for companies to compete in the market.
In order to properly handle the relationship between market, quality and technological progress, we must first grasp the market, study the market carefully, grasp the market, and do a good job of the enterprise's product quality and technological progress to improve the competitiveness of the enterprise in the market. The market is the company's God, and quality is the life of the product. With quality, it can win the market. And sophisticated equipment technology and talents are the conditions for improving the quality and enabling enterprises to win in the market competition. In the face of today's western development, in the face of China's accession to the WTO, the western printing industry must establish the concept that the market is a company's life, strengthen the quality management of products, continue to step up, establish a brand effect, and occupy the market with quality. Well-equipped equipment and technology, quality assurance of talents to promote the continuous development and growth of enterprises, this should become the guiding ideology for the development of our western printing industry.
Our western printing industry must seize the opportunity of the country to develop the western region, publish and use the vast market space in the western region, huge resource advantages and relatively cheap labor force, and vigorously develop the packaging and decoration market, the boutique book market, and rural general and mid-range product markets. , In the corporate structure to the direction of professionalism, division of labor and development. In the product structure, we must have its own characteristics of the product and the development of high and mid-range products and diversification. In terms of technical structure, it is necessary to transform to technology-intensive, establish a modern enterprise system at the same time, form an enterprise group with division of labor and cooperation, study the market carefully, grasp the market, do a good job of product quality, and accelerate technological progress and personnel training. Bringing the western printing industry to the fast lane of development.