China's packaging design still requires three jumps

A few days ago, Italy's 45-year industrial design exhibition was held in Beijing. The greatest value of this exhibition is to let us see the gap between the Chinese design industry and the international level.

Design is the business card of the country

The modern design of Italy rose after the Second World War to develop the economy. At that time, there was a clear goal to increase the export of products. The major markets of the year were European countries and today have grown to all parts of the world. Italian modern design is a symbol of beauty, innovation and quality. Her design is synonymous with "design excellence." Italy became a modern industrial power from the ruins of the post-World War II era. Design is the soul of Italian economic development.

Italian design attaches great importance to the exploration and application of new materials. This started with the Middle Ages. The entire country is facing shortages of regional materials and excess labor. Constantly seeking the value of materials, or saving the use of imported precious materials, fully reflects the value of materials, which is very much like China's current national conditions. Cheap materials, unorthodox ideas, perfect functionality and ultimate beauty are one of the design features of Italian products. At the Italian Industrial Design Exhibition, 100 pieces of permanent collections are designed to be pleasing to the eye. The Italians regard the design as culture and philosophy. The Italian modern design always follows the Renaissance tradition based on creativity and aesthetic perception. It not only uses the latest achievements in science and technology, but also preserves traditional handicraft techniques, with distinct Italian national characteristics and Cultural Features.

China's packaging design urgently needs charging

Like the Chinese, Italians have an extremely long tradition in culture and art, but they can maintain their distinctive national characteristics in the wave of modern industrialization and integrate their culture into industrial designs to create value for their products. This is especially worthy of respect and study. How will we create packaging designs that are rich in Chinese culture? How will it help Chinese products enter the world market? This subject is also particularly important in today's packaging field.

The Italian designers adopted the "star system" commercial mechanism, which has already appeared in the real estate sector in China. It has also set off a small upsurge in the near future. However, there is still little to be heard in the field of packaging design and there is considerable room for development. China's packaging design leaves huge gaps that need to be filled.

Our products must compete with the world's products on the same stage. Can China's product packaging use the shortest possible time to achieve Italian performance?