On July 4-5, 2017, the 5th ISPO Retailer Seminar was successfully held at Shanghai Mingyue Hotel. This year's retailer seminars revived the scene of the past, and more than 80 brand names and retail shop owners were on the spot to discuss with the lecturers how to focus on “micromarketing†in the “new retail†environment.
As we all know, the ISPO Retailer Seminar has now become a global event. It has been successfully held in China for four sessions. From the initial multi-brand to multi-category, from retail brands to inventory and ordering, ISPO Retail Training Seminar has been To focus on the core issues of the current outdoor retail industry as the theme of this year's retailer seminar. This year, the ISPO Academy conducted an in-depth study of various issues faced by small and medium-sized retailers in the “new retail†environment, consulted with relevant industry experts and scholars, and finally determined the theme of the current ISPO retailer seminar as “O2O in the Mobile Internet Eraâ€. Marketing." In the era of mobile Internet, the use of "micro-marketing" to help break through the transformation of small and medium retailers.
The current ISPO retailer seminars invited senior Internet users. Jun Jun, an actual marketing and innovation network marketing expert, was the first guest to share. Professor Jun Jun, who specializes in micro-marketing research, started from O2O and new retail, and from the aspects of potential, morality, law, and technique, he encountered problems in the new media marketing process for the retail industry, and conducted professional work for the audience. analysis.
In response to the practical problems encountered by the retail industry in the new media marketing process, Jun Jun teachers have provided the best solutions for the students present. “Sentiment, interest, use, product,†is a concept of new media marketing proposed by Chunjun teacher. “Only the emotion can make it possible to have a temperature; interesting, even abnormal things are more spread; in the marketing communication It is time to be practical rather than exaggerating; in the details of marketing quality, even a simple two-dimensional code style... "Jun Chun teacher verified the "feeling, interest, use, and product" through four practical cases. The word plays an important role in the new media. The humorous lecture method was even more applauded by the students present.
In the O2O marketing practice chapter of the mobile Internet era, Jun Jun teacher from the WeChat's core three tools to the WeChat public platform's actual operation tactics, from how to do a good job of the public number content to how to use the circle of friends to create O2O marketing matrix, are The on-site trainees provided professional guidance and advice.
The ISPO Retailer Seminar also invited Cai Ming, an outdoor manager of Nanjing Turen, and peppercorns from Ai You Cultural Market as the sharing guests on the second day.
Mr. Cai Ming, who has been exposed to outdoor sports since 1999, has already started trying out the operation of the WeChat group as early as three years ago. In this respect, he can be said to be a senior in the industry. In this training seminar for retailers, Mr. Cai Ming has shared his experience and experience gained in setting up a WeChat group for the past few years with the participants. “Free does not necessarily drain, and charges will be more cherished.†This is a viewpoint put forward by Teacher Cai Ming. He believes that although many information has a Raiders on the Internet, the experience sharing within the group is the fastest way to reduce the detours and improve the Efficiency saves everyone time.
The pepper teacher brought to the students this time is a knowledge sharing about the closed loop of new retail sales. "The only change in the world is the change itself. Consumer demand for new retail time challenges. The marketing concept of "emotion, interest, use, and product" represents the consumer's demand for functional products. Now we all need more about content and Services and other soft things. But is it true that all businesses can do this to the extreme?" The pepper teacher from the perspective of the new era of retail consumption upgrade closed-loop framework for the students on the scene to do a professional answer.
After the sharing of several teachers, Wang Yilei, ISPO Asia's new business development summary, summarized the activities of the ISPO Retailer Academy. “From the first retailer academy, we found that marketing has reached the stage of deep mining for its own user groups, and natural growth can no longer conform to the development of the times. What we need to learn now is an information-based visualization and scientific management process. However, after learning, practicality is the last word, which are used, and whether it has an effect. This is what we value. We hope that the ISPO Academy will also grow with everyone!" Accompanied by the on-site participants, they gave the "Wang" a concluding speech. In applause, the current ISPO Retailer Academy also came to a close.
From tomorrow onwards, ISPO SHANGHAI, which lasted for three days (July 6-8) will be held at the Shanghai New International Expo Center. Let's hope that the ISPO SHANGHAI will soon bring you exciting!
Text | Equipment Cool Photography | ISPO
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