Less than 250 years after the founding of the United States, there were only 249 million people, but its position in the world's book publishing industry was of great importance. Since the early 1990s, it has consistently occupied the dominance of world book publishing. In 2000, US book market sales reached 25.32 billion U.S. dollars, which accounted for about 30% of the world book market sales (US$85 billion).
In the past few years, US book sales increased by an average of about 5% per year, from US$ 21.162 billion in 1997 to US$ 23.033 billion in 1998, compared to US$ 24.024 billion in 1999. According to statistics, the United States has now issued more than 87,000 publishing house prefixes, but only thousands of books are published in normal years.
I. Structure of the U.S. Publishing House The U.S. publishing house has roughly the following structures: editorial department, design and production department, sales promotion department (market research, promotion, field promotion), issuance department (wholesale, processing order, storage and transportation), and administration department. For large companies, publishing divisions (also known as small publishing houses or subsidiary companies, such as Sams, QUE, Nwe Ridger, Hayden, etc. under the jurisdiction of Macmillan Computer Group, Pearson Group) are sometimes established separately for certain books. Subsidiaries).
The proportion of personnel in various departments of publishing companies is roughly: 15% for editing, 10% for design and production, 26% for promotion, 34% for issuance, and 15% for administration. Marketing staff is 4 times more than editors.
Second, the United States book distribution The United States domestic book distribution channels are: general retail, universities, libraries and institutions, primary and secondary schools and publishers sell directly to readers. According to the US publisher’s book distribution income in 1996, the share of various book distribution channels was: 36.4% for general retail sales, 20.1% for publishers, and 16.8% for universities. It was 15.9%, 9.6% for libraries and institutions, and 1.2% for other sales.
General retail includes a variety of bookstores (chain stores and single bookstores), department store sales department, various mass market book sales departments, and specialty stores. Now US retail book sales department and specialty stores. Currently, there are about 60,000 retail bookstores in the United States, which are supplied by over 500 national book suppliers. Usually there are more than 100 bookstores that specialize in selling books in middle-sized cities. With the sales department of other stores, sales channels are very substantial. Bookstores can be divided into chain stores, single bookstores, used bookstores, and rare bookstores, as well as discount bookstores, such as Philadelphia's Encore chain. Each book has a 10%-50% discount. General retail bookstores do not supply primary and secondary school textbooks.
University textbooks are distributed through more than 3,000 bookstores across the country. Once the classroom teacher specifies the materials to be used, the university bookstore orders directly from various publishers or indirectly orders the relevant national book suppliers. The principle of the sale of university bookstores is to sell the old books that are collected first, and then to sell new books.
Primary and secondary school textbooks are mainly booked by textbook publishers directly to primary and secondary schools in each state, or indirectly through national book suppliers. General textbook publishers or book suppliers advertised for the new round of textbook subscriptions from September of the first year to May of that year. In June and September, elementary and middle schools successively placed orders, and the book payments can be recovered from September to December.
Books in U.S. libraries and various institutions are mainly supplied by book wholesalers (including social issuers).
Publishing directly to readers mainly refers to the sale to individuals, an industry, or the government by a publishing house or a book club. Other sales refer to special sales or souvenir sales outside the normal sales channels.
In recent years, there have also been online book sales companies in the United States. For example, Amazon has about 2.5 million internet accesses; international book service providers have about 1 million internet accesses; book libraries have about 500,000 internet accesses; Barnes & Noble Online Bookstores have about 400,000 internet accesses; Bodes Online Bookstore has about 300,000 internet accesses. Breeds. Recently, there has been an e-Bay subsidiary site that replaced Barnes & Noble Online Bookstore, which ranks second in online bookstores. The sales volume has reached half of Amazon.
The issue discount varies according to the type of books and the number of purchases. The company standards are also inconsistent, but they are not much different. Taking Simon-Schuster as an example, the relationship between bookstore discounts and purchases is: general book retail discounts are 15% for 25% and 10-2500 for 40%-44%. Wholesale discounts for 1-99 books are 40%; 100-3500 books for 46%-49%. The wholesale discount for hardcover books is 45% for 1-99 books and 50% for 100 books or more.
Third, the new trend of the development of books in the United States For its varieties, the new book that the public can purchase every year in the US book trade market has reached 56 027 kinds since 1988, and it has remained steady and has fallen to about 50,000. However, it covers all subjects of human culture and is very comprehensive. Books in the U.S. are quite developed and mature, countering the advanced level of world map publishing.
The percentage of U.S. books in the U.S. book market in 1992-2000 was: (in millions of U.S. dollars)
In the past few years, US book sales increased by an average of about 5% per year, from US$ 21.162 billion in 1997 to US$ 23.033 billion in 1998, compared to US$ 24.024 billion in 1999. According to statistics, the United States has now issued more than 87,000 publishing house prefixes, but only thousands of books are published in normal years.
I. Structure of the U.S. Publishing House The U.S. publishing house has roughly the following structures: editorial department, design and production department, sales promotion department (market research, promotion, field promotion), issuance department (wholesale, processing order, storage and transportation), and administration department. For large companies, publishing divisions (also known as small publishing houses or subsidiary companies, such as Sams, QUE, Nwe Ridger, Hayden, etc. under the jurisdiction of Macmillan Computer Group, Pearson Group) are sometimes established separately for certain books. Subsidiaries).
The proportion of personnel in various departments of publishing companies is roughly: 15% for editing, 10% for design and production, 26% for promotion, 34% for issuance, and 15% for administration. Marketing staff is 4 times more than editors.
Second, the United States book distribution The United States domestic book distribution channels are: general retail, universities, libraries and institutions, primary and secondary schools and publishers sell directly to readers. According to the US publisher’s book distribution income in 1996, the share of various book distribution channels was: 36.4% for general retail sales, 20.1% for publishers, and 16.8% for universities. It was 15.9%, 9.6% for libraries and institutions, and 1.2% for other sales.
General retail includes a variety of bookstores (chain stores and single bookstores), department store sales department, various mass market book sales departments, and specialty stores. Now US retail book sales department and specialty stores. Currently, there are about 60,000 retail bookstores in the United States, which are supplied by over 500 national book suppliers. Usually there are more than 100 bookstores that specialize in selling books in middle-sized cities. With the sales department of other stores, sales channels are very substantial. Bookstores can be divided into chain stores, single bookstores, used bookstores, and rare bookstores, as well as discount bookstores, such as Philadelphia's Encore chain. Each book has a 10%-50% discount. General retail bookstores do not supply primary and secondary school textbooks.
University textbooks are distributed through more than 3,000 bookstores across the country. Once the classroom teacher specifies the materials to be used, the university bookstore orders directly from various publishers or indirectly orders the relevant national book suppliers. The principle of the sale of university bookstores is to sell the old books that are collected first, and then to sell new books.
Primary and secondary school textbooks are mainly booked by textbook publishers directly to primary and secondary schools in each state, or indirectly through national book suppliers. General textbook publishers or book suppliers advertised for the new round of textbook subscriptions from September of the first year to May of that year. In June and September, elementary and middle schools successively placed orders, and the book payments can be recovered from September to December.
Books in U.S. libraries and various institutions are mainly supplied by book wholesalers (including social issuers).
Publishing directly to readers mainly refers to the sale to individuals, an industry, or the government by a publishing house or a book club. Other sales refer to special sales or souvenir sales outside the normal sales channels.
In recent years, there have also been online book sales companies in the United States. For example, Amazon has about 2.5 million internet accesses; international book service providers have about 1 million internet accesses; book libraries have about 500,000 internet accesses; Barnes & Noble Online Bookstores have about 400,000 internet accesses; Bodes Online Bookstore has about 300,000 internet accesses. Breeds. Recently, there has been an e-Bay subsidiary site that replaced Barnes & Noble Online Bookstore, which ranks second in online bookstores. The sales volume has reached half of Amazon.
The issue discount varies according to the type of books and the number of purchases. The company standards are also inconsistent, but they are not much different. Taking Simon-Schuster as an example, the relationship between bookstore discounts and purchases is: general book retail discounts are 15% for 25% and 10-2500 for 40%-44%. Wholesale discounts for 1-99 books are 40%; 100-3500 books for 46%-49%. The wholesale discount for hardcover books is 45% for 1-99 books and 50% for 100 books or more.
Third, the new trend of the development of books in the United States For its varieties, the new book that the public can purchase every year in the US book trade market has reached 56 027 kinds since 1988, and it has remained steady and has fallen to about 50,000. However, it covers all subjects of human culture and is very comprehensive. Books in the U.S. are quite developed and mature, countering the advanced level of world map publishing.
The percentage of U.S. books in the U.S. book market in 1992-2000 was: (in millions of U.S. dollars)
Type 1992 1999 2000 Business Book 4661.6 6792.1 6540.8 Adult Hardcover Book 2222.5 3036.7 2685.9 Adult Paper Book 1261.7 2047.2 1900.7 Children Hard Book 850.8 1061. 4 1201.1 Children's Paper Book 326.6 646.8 753.1 Religion 907.1 1216.9 1246.9 Vocational Training 3106.7 4720.4 5129.5 Business 490.3 909.9 * Law 1128.1 1726.9 * Medicine 622.7 982.8 * Technology 865.6 1100.8 * Book Club 742.3 1272.0 1291.6 Mail Order Books 630.2 412.8 431.8 Mass Market Books 1263.8 1552. 0 1559.2 University Press Edition 280.1 411.7 402.0 Primary and secondary school textbooks 2080.9 3424.7 3881.2 University textbooks 2084.1 3128.8 3237.1 Standardized tests 140.4 218.7 234. 1 Reservations and References 572.3 788.9 809.1 Others 449.0 541.6 559.4 Total 16918.5 24480.6 25322.7
With regard to business books, with the rapid increase in the number of people over the age of 35 in the United States and the rise of American luxury bookstores, they have performed well in recent years. Especially in the reprinted books, there are many related to movies and television, which seems to show a major feature of readers' needs.
For the book club version, as the price of books keeps rising,