After China's accession to the WTO, many commodities have entered the international market, but products want to enter the international market and cannot be arbitrarily packaged. Looking at the current international market's overall requirements for product packaging, mainly in the following aspects: Name easy to remember Europe is a diversified market, the total requirements for the name of the product is easy to understand, easy to read, easy to catch. The name "Coca Cola" is a successful example. Another example is NESTLE, although known worldwide, it was renamed BONKE when it was sold in Germany in order to make it easier for Germans to accept. In addition, the written description on the package should also be expressed in the language used by the country of sale so that consumers can see it at a glance. Some countries have legal regulations on what kind of text to use on packaging: If Greece requires that Greek must be used for packaging, Irish regulations must use both Irish and English.
Due to the use of the color of the packaging of the country's color matching products, it is necessary to consider the customary colors of different countries and regions, and in particular to avoid the use of colors that are contraindicated by religion and customs. In general, red and yellow are favored by European consumers, but if these two colors are used together, Spaniards are not easy to accept; Germans are not interested in light blue, while French and Dutch people are "There is a special attraction"; Thai people love bright colors and taboo black; North Africa loves green, while Americans have no special taste for color.
Clearly identified goods should have prominent regional logos, logos or designs so that consumers can be familiar with product features from the outside. For example, cheese and butter produced in Italy are printed with Italian ranch landscapes so that at first glance they can see that they are products from Italy; “Crescent†logos are commonly used in Japan, and in Iran, “Crescent†is used as God's symbol must not be used for product packaging design; Singaporeans like the "Double Happiness" pattern; North African countries are jealous of the "dog" pattern. Therefore, proper use of regional identity has a great effect on product promotion.
Reflecting the credibility of the package should fully reflect the credibility of the product, so that consumers through the product packaging to increase product trust. For example, the famous French brandy "Blue Ribbon" has never changed its packaging design since it was listed in 1912. Because of its excellent quality, old customers are familiar with it and the brand effect is very strong.
Attention to environmental protection At present, environmental awareness has been deeply rooted in people's minds. The wave of green consumption is booming all over the world. The packaging design and material use of products must also be adapted to the development trend of environmental protection trends. For example, on the outer packaging, many brand-name product manufacturers are marked with words or designs such as "protecting the environment and advocating green consumption." Most of the packaging materials use non-polluting, easily decomposed and easily recycled materials; disposable plastics that consume resources Packaging and other gradually abandoned. For domestic exports, carton packaging should be sealed with adhesives. Metal flat nail boxes are not conducive to recycling and should not be used. Exports of shirt packaging also avoid using pins to prevent scratching of silk clothing or contaminated clothing.
Unconventional innovation in the international popular commodity packaging, always strive for innovation, the pursuit of new and quirky packaging, full of modern awareness. This is a means of changing the traditional image of branded and old products, and it also provides an opportunity for new products to create brand names. At the same time, modern and up-to-date technological achievements, such as holographic, anti-theft, and anti-counterfeiting packaging methods, are applied to the packaging.
Due to the use of the color of the packaging of the country's color matching products, it is necessary to consider the customary colors of different countries and regions, and in particular to avoid the use of colors that are contraindicated by religion and customs. In general, red and yellow are favored by European consumers, but if these two colors are used together, Spaniards are not easy to accept; Germans are not interested in light blue, while French and Dutch people are "There is a special attraction"; Thai people love bright colors and taboo black; North Africa loves green, while Americans have no special taste for color.
Clearly identified goods should have prominent regional logos, logos or designs so that consumers can be familiar with product features from the outside. For example, cheese and butter produced in Italy are printed with Italian ranch landscapes so that at first glance they can see that they are products from Italy; “Crescent†logos are commonly used in Japan, and in Iran, “Crescent†is used as God's symbol must not be used for product packaging design; Singaporeans like the "Double Happiness" pattern; North African countries are jealous of the "dog" pattern. Therefore, proper use of regional identity has a great effect on product promotion.
Reflecting the credibility of the package should fully reflect the credibility of the product, so that consumers through the product packaging to increase product trust. For example, the famous French brandy "Blue Ribbon" has never changed its packaging design since it was listed in 1912. Because of its excellent quality, old customers are familiar with it and the brand effect is very strong.
Attention to environmental protection At present, environmental awareness has been deeply rooted in people's minds. The wave of green consumption is booming all over the world. The packaging design and material use of products must also be adapted to the development trend of environmental protection trends. For example, on the outer packaging, many brand-name product manufacturers are marked with words or designs such as "protecting the environment and advocating green consumption." Most of the packaging materials use non-polluting, easily decomposed and easily recycled materials; disposable plastics that consume resources Packaging and other gradually abandoned. For domestic exports, carton packaging should be sealed with adhesives. Metal flat nail boxes are not conducive to recycling and should not be used. Exports of shirt packaging also avoid using pins to prevent scratching of silk clothing or contaminated clothing.
Unconventional innovation in the international popular commodity packaging, always strive for innovation, the pursuit of new and quirky packaging, full of modern awareness. This is a means of changing the traditional image of branded and old products, and it also provides an opportunity for new products to create brand names. At the same time, modern and up-to-date technological achievements, such as holographic, anti-theft, and anti-counterfeiting packaging methods, are applied to the packaging.