Packaging Creativity and Brand Marketing

With the rapid development of modern society and the continuous improvement of people’s material and spiritual lives, as the market economy develops more and more deeply, especially modern commercial packaging, it has been upgraded from the function of protecting and beautifying goods to the strategic packaging design. In the sense of meaning, as an integral part of an enterprise's integrated marketing, the product's connotation, brand spirit, and cultural concept are brought to the market. It is an important link and terminal image in a series of marketing work in which the company implements market operations and establishes, disseminates, and protects brand image. Therefore, modern commercial packaging is no longer a simple element of packaging and decoration and product visual arts. It is not simply the use of crafts and materials. It is the brand concept of an enterprise. It is the identity of the corporate brand image, the embodiment of corporate values, and the enterprise’s Business strategy.

Over the past 30 years, domestic packaging has achieved remarkable results and rapid development, driven by the spirit of innovation. It has gained high praise from the world. In the face of today's increasingly mature market, consumers' brand awareness is very agile. People understand the brand awareness of the company and accept the concept of the company's brand through packaging, and brand enterprises convey the degree of concern and responsibility to consumers through the market performance of packaging. Attitudes, the strategic design of packaging, and the expressiveness of the market created by packaging design have become market declarations for branded companies. It is a strategic display of strategic deployment of brand companies.

As an integral part of the packaging, the product label shows the degree of civilization of the regional brand's humanities, technology, economy, and so on. The packaging and label industry workers have been working hard to achieve great contributions to the development of the market economy through continuous design and innovation. However, compared with the excellent packaging of international brands with originality, uniqueness, novelty and discernment, some stereotyped packaging violated the design principle; lack of creativity and commodity personality, no brand features, too mediocre, flashy, can not stand out and meet The market not only caused great waste to people, brought inconvenience to life, but also seriously affected the market image of packaging companies. Therefore, the characteristic of packaging creativity is the charm of a strong brand, and the creativity of packaging has become the marketing force of corporate brand products.

In modern life, packaging and labeling are more than just the corporate marketing strategy and the brand's market behavior. It has affected all aspects of social civilization such as humanities, the environment, ecology, and consumer safety. For example, improper labelling of pharmaceutical packaging can lead to misuse, and serious incidents where children treat drugs as candies. How to help people correctly identify and use products through packaging and labeling depends on the rational design of packaging companies. In particular, with the widespread use of plastic packaging materials, green packaging has become a problem that needs to be solved in the entire society. People in countries like Britain and the United States have had sufficient awareness and measures for the huge waste caused by the packaging of goods, and have promoted repeated use and simplified packaging. Biodegradable packaging. I think we should begin with basic education to raise awareness of packaging and nature, ecology, and environmental protection.

Today, packaging has become an issue that people must pay attention to in their lives. They should also shoulder the responsibility of protecting products, protecting brands, protecting the environment, and protecting their lives. In the future, packaging will also emphasize humanization and fully reflect the new design concept of common interests between people and the environment. All this should start with paying attention to the design and development of the future...