Small-sized furniture or “delicious cake” in the furniture market

With the 80s and 90s becoming the main force of consumption, housing prices have been rising constantly. In addition, some cities have adopted the purchase policy of small-sized houses to encourage young consumers to buy houses. Small-sized houses have gradually become popular among young buyers. A type of housing that can withstand capacity. Small units will undoubtedly give birth to small-sized furniture. Some authoritative experts pointed out that in the future furniture market, small-sized furniture will have a great chance to become a “delicious cake” in the furniture market. Whether furniture manufacturers can share it depends on its judgment on market development and its research and development creativity. .

?? The future demand for small-sized housing will be more prominent

In recent years, large-sized housing prices have increased the pressure on homebuyers. Small-sized houses have been favored by young buyers because of their low total price, convenient rental, easy transfer, short-term transition, and easy investment. In particular, first-time home buyers and quasi-marriage families tend to purchase affordable small-sized houses such as rail properties and small two-bedroom apartments. At the same time, with the changes in the demand and supply structure of commercial housing and the planned housing schemes launched by the state, large-scale units will gradually decrease in the future market, and there will be more and more small and medium-sized units, which will also prompt developers to adjust their development strategies. Push small units.


In addition, the China Real Estate Index System Monthly Report states that China's urban population is increasing by about 1% per year. About 9.5 million new couples get married each year. Their purchasing power is limited, and they tend to buy affordable small-sized houses. By 2020, China's urbanization level will reach 55%-60%, and 260 million farmers will move into cities. Most of their housing needs will also choose small units.

小户型家具或成为家具市场的“美味蛋糕”,小户型,家具,,市场,争夺,份额

However, the huge small-sized housing market is not proportional to the development of supporting furniture behind it. The immature small-sized furniture does not meet the needs of small-sized housing. According to industry insiders, in the current mainstream furniture market, most of the brand furniture is very "atmosphere, independent set of personalized small-sized furniture is still rare; the current small-sized matching furniture is mostly for traditional furniture in size It is reduced in size, rather than systematically innovative design and simplification in materials, colors, and styles; small-sized home buyers are concerned about this issue.

?? Small-sized furniture has more development "money" scene?

Due to the rapid development of small-sized houses and supporting furniture, the market potential of small-sized furniture has attracted the attention of many well-known brands, and even has begun to develop in this field.

小户型家具或成为家具市场的“美味蛋糕”,小户型,家具,,市场,争夺,份额

In addition, at the recent Dongguan Furniture Fair, several companies specializing in the production of small-sized furniture appeared, and displayed the "dwelling" type of furniture.

小户型家具或成为家具市场的“美味蛋糕”,小户型,家具,,市场,争夺,份额

?? Insiders pointed out that the development momentum of small-sized furniture has risen. With the expansion of consumer groups after the 80s and 90s and the increase of small-sized housing, the market potential of small-sized furniture will also be more and more obvious, and more and more large enterprises will enter this field. With the continuous improvement of product development and production levels of large enterprises such as Renhao Home, small-sized furniture will become more and more mature.

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