With the rise of the younger generation of consumers, the custom market is also showing a hot development trend. However, in the custom closet market, because there is no uniform standard in the industry, many owners often encounter many problems when customizing the wardrobe residue. In this regard, the author believes that the wardrobe industry customization standards need to be introduced as soon as possible.
Customized wardrobes showcase personalization
With the development of the economy, the improvement of technology, and the enhancement of people's individualized consciousness, the thousands of uniforms on the market can no longer meet the increasingly diverse needs of people. Consumers are also gradually looking for the exclusive wardrobe of their own. Customized consumption came into being and gradually entered people's lives.
In the market feedback situation in 2012, although the overall performance of the wardrobe industry has dropped by 30%, the custom wardrobe has maintained a strong growth trend. Today, the real estate market is booming, and the personalized decoration style is gradually being sought after by people. Customized wardrobes have also become a symbol of fashion life.
According to the survey, most of the finished wardrobes on the market tend to be popular, and they do not necessarily match the owner's home decoration style, and do not necessarily conform to the owner's personality style. Therefore, custom wardrobes are becoming more and more popular among consumers.
At present, the main consumer groups in the decoration market are slowly shifting from the 70s to the 80s. After 80, the younger generation is relatively young and has a unique style. The finished wardrobe on the market does not meet the requirements of the post-80s, so the younger generation will prefer to choose custom wardrobes.
Custom wardrobes are often complained
Customized wardrobes are favored by many young people, but at the same time, the problems that arise in the process of custom wardrobe consumption are also the hardest hit areas of the wardrobe industry complaints. According to the reporter's understanding, in addition to the quality of the wardrobe and after-sales service is often not unexpected, the hidden rules of the industry, which only repairs the wardrobe, are also very dissatisfied. In the interview, an industry insider who did not want to disclose his identity also complained to reporters.
The details of the custom work of the wardrobe are intricate. From the consumer's order, organization of production, distribution, door-to-door installation and after-sales service, all the links must be interlocked, and the plates, parts and hardware involved in the product customization process are very numerous. Error-prone. Due to the uniqueness of the custom closet, every detail of the wardrobe is determined according to the customer's needs. In case of problems, it is very difficult to return.
Only repair does not retreat into unspoken rules
“When a custom closet is returned, it is tantalized.†A person in charge of the wardrobe company, who asked not to be named, told reporters that because the custom closet is tailored to the specific needs of consumers, it is highly targeted and can no longer be Sold to other people, so most manufacturers are reluctant to return for custom wardrobes.
The reporter also consulted several large stores on the issue of returning custom wardrobes. The customer service staff said that if the customized product has serious quality problems, such as environmental protection indicators are not qualified, and the materials agreed with the contract are inconsistent, etc., can be returned. However, because custom products cannot be resold, they are generally based on repairs.
The quality problems of custom-made wardrobes are endless, and the people's after-sales service for custom wardrobes will inevitably be worried. Many people are discouraged from custom-made wardrobes. When can custom wardrobes give consumers peace of mind?
It is reported that China's furniture industry conforms to the five national standards of uniformity, and finished furniture is equipped with the "Guidelines for the Use of Furniture Products", which can be used as proof and tools for consumer legal rights protection. However, in the area of ​​custom-made wardrobes, there is a lack of uniform national or industry standards, and there is less “ruler†in dealing with consumer disputes. In this regard, the industry calls on the state to introduce relevant standards to regulate and restrict, to form a unified rules and regulations in the industry, so that the quality and service of custom-made wardrobes and other furniture products have a standard to protect consumers' rights and interests.
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