Commercial advertising overwhelming screen printing business opportunities

[ppzhan Abstract] Under the impetus of science and technology, new technologies in the printing industry are emerging one after another. The emergence of digital printing has grabbed a lot of printing methods, but for screen printing, it has little effect. In recent years, the awareness of propaganda has been continuously enhanced, and the advertising has been overwhelming, which has just facilitated the development of screen printing in China.

In recent years, screen printing has occupied a certain market in the packaging industry. Many offset printing plants use the advantages of screen printing ink layer thickness, strong covering power and wide printing materials. Adding screen printing equipment on the basis of the original equipment, taking advantage of the two advantages of offset printing and screen printing, and packaging printing, also promoted the development of the packaging industry.

According to the data, the Asian packaging market is developing rapidly, and in many Asian countries, especially China's packaging industry has grown rapidly, with an annual growth rate of 20%-30% since 1990. At this rate, China's packaging production in 2000 is expected to reach 27 billion to 28 billion US dollars. There is no doubt that the continuous development and application of screen printing technology will better serve the packaging and industry, and contribute to the more prosperous year of packaging and packaging industry. Market.

Since the 1980s in China, due to the accelerated development and development of screen printing materials, equipment and processes, screen printing has played an important role in the competition of flexographic printing, offset printing and gravure printing. Increasing at a rate of 7% per year. With the further deepening of China's reform and opening up policy, the development of industry and agriculture, the improvement of the living standards of nearly 1.3 billion people, and the increase in purchasing power, China is expected to become the world's largest screen printing market in the century. No doubt, screen printing Will play a huge role.

Like printed boxes, bottles, pharyngeal bags, wine bags. In particular, the exterior decoration of super-large outer packaging and products will also appear in front of customers as the products are about to flow into the market. If we print the outer casing of large electrical products with a screen printing process, these large-scale decorative products will be favored by customers regardless of the store. It is an irreplaceable promotional effect for packaging ads. Screen printing in this area has enormous advantages and potential, but people have not found its development value. The development of this project will undoubtedly have a bright future.

The use of four-color screen printing, printing color super large packaging and product casing is very easy, large-scale color screen printing forward development, for the super large color carton packaging and large electrical products shell color image decoration, for the product increase With bright colors, the development of this project has a dazzling bright future.

Screen printing is called printing. It can print on a variety of substrates, such as screen printing on various plastics, textiles, metals, glass, ceramics, etc. for business, advertising, assembly, art, construction, publishing, printing and dyeing. Screen printing for industries such as industry and electronics. In short, any shaped object can be screen printed regardless of shape, thickness, softness, hardness, surface or plane. Therefore, screen printing has been developed globally since the 1970s.

The brand awareness of Chinese consumers has gradually strengthened. Some large companies, especially electrical companies, tobacco and alcohol companies have attached great importance to the role of advertising in order to promote their image. The time and quality of advertising determine to some extent the company's share of the market. Therefore, various electrical advertisements, packaging advertisements, outdoor advertisements, solid advertisements, and commercial advertisements provide a wide space for screen printing.

In commercial competition, large-scale outdoor advertising is valued because large-scale outdoor advertising has a wide field of view and good results. Therefore, China's screen printing large-scale color outdoor advertising has also shown a large batch size with the development of commodity advertising. The advantages of cheap price, bright color, long shelf life and fast delivery have been recognized by more and more planning departments and advertising management departments in large and medium-sized cities, attracting many advertisers. Such as the streets of Beijing, Guangzhou, Shanghai, Shenyang, Wuhan, Chengdu, Kunming and other cities, especially the subway channel in Beijing, large-format color advertisements printed on the screen are colorful and visible everywhere. It can be seen that the potential market for online printing commercial advertising in China is huge, and the commercial advertising of screen printing will continue to develop at a high speed in the next 10 years.

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