How do floor companies break the threat of "cottage"

At present, the domestic flooring market is still immature. Apart from some high-end products, there is no particularly well-known leading enterprise in the market. It is still in the early stage of branding, the industry is scattered, leading to serious plagiarism, and enterprises lack self-discipline. In recent years, some “cottage flooring” mixed flooring market , disrupting the normal market order.

Mentioning the term “cottage”, this is pervasive in all areas of China. At the same time, it is plagiarized, and some are copying others. Plagiarism becomes a tacit behavior. There are many brands, lack of well-known brands, and consumers. It is not easy to distinguish between true and false.

The unspoken rules have caused many floor brand showrooms to be strictly guarded against the label, but the strong defense can not stop the "cottage floor" imitation.

The flooring industry is a traditional industry, and its development has also been influenced by many traditional cultures. From the very beginning, it has copied the things of western flooring, to the combination of Chinese and Western, and the use of foreign oceans. It already contains too many cottage factors. Moreover, the cottage culture played a certain role in the development of the flooring industry in the initial stage of the development of the flooring industry. For those who can't afford high-grade flooring, the cottage flooring offers products that are suitable for their price. Although the quality is difficult to guarantee, it is better than nothing. Just because there is a large amount of market demand, the cottage floor has a space to survive. This may also be the "performance" of the cottage floor. Therefore, "cottage" is a contradiction for the flooring industry.

There are some cheap floors on the market that are tempting for consumers. However, most of these inexpensive floors use inferior plates, and it is easy to have formaldehyde exceeding the standard. The quality of the floor depends largely on the quality of the material. The reason why the floor produced by the small factory is cheap is that the processing equipment is simple (some small factories can't even talk about any equipment), and the most important thing is that the cost of the board is cheap. In order to reduce costs, many workshop-style small factories use inferior plates without any scruples, which not only damages the rights and interests of consumers, but also seriously affects the healthy development of the entire flooring industry.

The cottage culture of the flooring industry has become a hidden rule, which has led many floor brand showrooms to be strictly guarded against the label, but the strong defense can not stop the "cottage floor" imitation. Only by continuously innovating and improving the quality of products and services can the flooring enterprises break the threat of the cottage.

The cottage floor can imitate everything on the surface, but it can't duplicate the details of the technology, especially the details of the innovative technology, and can't copy the quality service of the brand floor. Only the floor enterprises can continuously innovate and improve the quality of products and services to break the threat of the cottage.

According to industry insiders, for the industry, plagiarism damages the original design and hurts the innovation of the flooring industry. If there is no way to protect the designer's intellectual property rights, then the whole industry is attacked by this bad atmosphere, and China's floor design can never be Really improved. In addition, the imitations are ultimately imitations. However, the plagiarized floor is the most harmful to consumers, because the plagiarism can only copy its appearance, shoddy, the quality of functions, crafts, environmental protection and other aspects are much worse than the original.

The floor that is independently innovated and researched and developed by the company generally combines the ideas and ideas of the company in material selection, detail design and humanized design. However, the copycats generally only copy the shape and general functions of the product, and do not understand the essence of the design. In terms of environmental protection and quality, it will also be greatly reduced. Therefore, consumers can observe the details of the floor design when purchasing, and have unmanned treatment in the details. Understand the material selection and production process of the floor, you can step on it and feel it. Pay attention to the environmental protection of floor materials, and the low-cost counterfeit floor is generally lacking in material selection and environmental protection. If the floor has a pungent odor, it proves that it is environmentally friendly.

Source: Jiuzheng Building Materials Network