Enrich the industry chain at the end of the home store busy adjustment

The winter is coming in December, and the home market feels cool. Some home furnishing companies are actively adjusting. The Bohai Sea Home Center extends the furniture industry to create one-stop shopping for homes, becoming the largest home store for building materials and furniture in the city; Jimei introduces special products for hotels (hotel decoration renderings) to fill the gap in the high-end hotel supplies market, and Ou Yada attracts many parties. The format, nearly 10,000 square meters of clothing area, high-end catering, to the direction of the city square. The industry believes that, affected by the market, major supermarkets seek better survival and development through enriching the industrial chain; while building materials and furniture businesses say they hope that the stores can tide over their difficulties.

Product diversification

As one of Tianjin's 2012 key business projects, the “Huanhai Haiming Home Shopping Center” held its first large-scale celebration on December 16th, and signed the sale with nearly 100 furniture factory presidents. For the product to give back to consumers, the completion and use of the new store marks that Bohai Rim further extends the service field, actively expands the business field, enters the furniture industry, enriches the furniture category, and provides consumers with a truly one-stop shopping environment. .

It is reported that the project has invested more than 200 million yuan. It broke ground on February 1 this year. After more than 10 months of hard work, construction and investment, the company opened smoothly at the end of the year. In addition, the Bohai Sea Home and the China Home Brand Alliance successfully launched the “China Home Brand Alliance Culture Festival”, nearly 100 brand furniture factories such as Zhihua Shi, Kang Nai Deng, Ideal Space, Sihai, Rongfeng, Styroland, and the Federation. participate.

The brand-name merchants participating in the activity said that they hope that the home store can stand more from the merchants' perspective, work with dealers and agents to tide over the current predicament, and attract consumers and promote consumption with more flexible policies and novel activities. Difficulties with the store.

Home complex becomes a new format

At the end of November, Century Fenghui International Hotel Supplies City opened in Jimei Home. Became the first one-stop hotel supplies procurement center in Tianjin to fill the gap in the high-end hotel supplies market. Jimei President Zhao Jianguo said: "Hotel supplies and our Jimei home are both upstream industries, which can belong to the same industrial chain. In a sense, they belong to the real estate industry and the hotel industry. Because the hotel also needs to buy furniture, building materials and decoration, we It forms a whole with all the hotel's accessory products. The combination of the two is complemented, mutually helpful and jointly promoted."

Ouyada is gradually adjusting from the home store to the city square. The first phase of the Nankai store has opened up the home appliance area and fitness and recreation area. In addition, the Hongqiao store has also added nearly 10,000 square meters of clothing plaza, and will introduce high-end catering in the future. In order to cater to consumers, pay attention to quality life, add some cultural color to life; on the other hand, it also improves the anger of the whole market.

The industry believes that the expansion of other categories has become the norm for home store adjustment. The variety of products has expanded from a single type to a single category, and has become a development trend. The store adjustment is to attract more consumers, such as changing business ideas, allowing multiple formats to coexist, and turning the home plaza into a home plaza. These adjustments are more abundant for the store, and the projects that attract consumers may be more.

Close to national policy

In the case of a bad market, the introduction of national policies has also become a weather vane for the market to adjust. When the policy of affordable housing was introduced, various stores launched corresponding measures, such as special furniture for the protection of housing, consumer housing renovation plans, various economic packages, etc. Similarly, the old-for-new policy has just been proposed, and some stores have also launched. Furniture replacement and recycling activities, the actual home, the home improvement policy, start the furniture "trade-in", in addition, Deng also launched the housing subsidy policy, expand the service group, and find new profit points.