A few days ago, Da Vinci Home released a press release on the official Weibo high-profile, saying that Beijing BTG Group strategically invested in Da Vinci Home. According to the analysis, Da Vinci took a fancy to the credit endorsement and strength of the BTG Group, and the BTG Group took the opportunity to enter the high-end home market.
Da Vinci: Pushing the popular home "down price"?
According to the press release, Mr. Liu Yi, the president of the BTG Group, will soon take over the post of Chairman of Da Vinci Home. The former chairman of the board, Pan Dongni, will retreat to the second line, while the general manager of the company will continue to be Ms. Pan Zhuang Xiuhua. Serve as.
As for the final share ratio, the press release did not mention it, only suggesting that “Big Travel Group has become an important shareholderâ€. However, according to Pan Zhuang Xiuhua, the media said that the BTG Group will own 33.8% of its shares and become the largest shareholder.
Yesterday, Da Vinci Home responded to this newspaper that it was temporarily unavailable for interviews for some special reasons.
Since the “original fraud†incident broke out in July last year, the 2011 annual results showed a deficit. Since then, Da Vinci's home, which has been operating at a low level, has suddenly announced a high-profile change in equity, which has attracted much attention. According to Da Vinci's home furnishing director Huang Zhixin told the media that Da Vinci's home performance this year returned to 70% before the storm broke out.
Da Vinci Home, which has been expanding its high-end home market in recent years, seems to be paying attention to the domestic mass home market. This year, Huang Zhixin once revealed to the media that Da Vinci Home will launch the “American Yimei†imported home franchise store in 2013, including the popular home brand. Among them, the brand that has reached a strategic cooperation with Da Vinci will reduce the price of the Chinese market by 40%.
BTG Group: fancy brand cooperation resources
For the BTG Group, it may be because of the cooperation between Da Vinci Home and the international first-line brands. According to public information, Da Vinci Home has partnerships with internationally renowned brands such as Armani and Versace, while the BTG Group's business covers restaurants, hotels, transportation, travel agencies, businesses and scenic spots, but high-end homes are still blank.
According to the press release, Pan Dongni said that after the relevant disturbances in July last year, it catalyzed the willingness of the company's shareholders to introduce Chinese local strategic investors. After the reorganization, all parties have a common willingness to develop and a business philosophy, namely, “how to further cooperate with top international fashion brandsâ€.
It is reported that the CBBC paid a small amount of cash for this shareholding, and Da Vinci Home took over the loss-making scenic spot of the BTG Group in the northeast region through equity swap. However, yesterday, the first listed companies of the First Travel Group, the first brigade shares (600258, shares) (600258), the first business shares (600723, shares) (600723), Quanjude (002186) have told the reporter that there is no relevant news released . Yesterday, the stocks of the above three companies all closed up slightly.
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