Green overall product strategy (below)

● Product line analysis of green products.
The analysis of product lines usually involves both the width and length of the product line. The width of the green product line indicates the number of green product lines the company is operating. The length of the green product line indicates the number of green product types in the product line that the company operates.

1. Green product line width analysis.
For enterprises that run green products, they must pay attention to social benefit letters and contributions to environmental protection, and they must obtain operating profits. Different product lines have different profitability, different contribution to environmental protection and potential for future development. The analysis of the width of the green product line can be evaluated by factors such as comprehensive profitability, environmental contribution, and growth potential of the green product line, as a reference to formulate the company's green product portfolio strategy.

The company can evaluate all the products it operates from the above three aspects, and mark its position in the chart. After a comprehensive comparison, it decides the strategy of the product portfolio of the company to form a good product portfolio.

In addition, all product lines within the product line can also be evaluated from the above three aspects to determine the good combination of product items within the company's product line.

2.2 Green Product Portfolio Strategy For companies that provide green products and services, they must meet the social needs of the material and cultural life, but must also meet the growing needs of the society's green consumption, and be profitable in meeting the social green consumption process. Seek long-term development. The green product portfolio strategy is based on the analysis and evaluation of the product portfolio, and the measures taken to seek the best green product portfolio for the company. Its main implication is that the company's green product lines and product products are often adjusted according to environmental changes and corporate development needs. The composition of the company promotes the promotion of technological advancement so that new green products can be added continuously, and old products can be eliminated, so as to obtain the rationality and profitability of the company's green product portfolio. For a combination of well-focused green products, based on the evaluation of the existing green product portfolio, the following products should be classified in importance from the following aspects: 1 The main products in the future, namely new or improved After the development of good prospects for green products; 2 the current main products, that is, the current profitability of leading products. 3 In the event of drastic changes in the market environment, it may become the main profitable product or maintain the products operated by the enterprise; 4 The past main products, namely products in the late mature stage or in the recession period; 5 Products that can continue to operate, that is, they cannot bring Products that are more profitable but can continue to operate; 6 products that should be eliminated immediately. Companies can use different strategies for different products.

1. For companies that produce green products with multiple product lines, there are three options and strategies: a comprehensive product line strategy; a product line unemployed strategy; a special product unemployed strategy; and a regional strategy.
2. For the green product line it operates, product line completion or product line extension strategies can be used.
3. Product line modernization strategy.
4. Product line differentiation strategy.

3 Green Product Packaging Strategy

3.1 Green Packaging Material Selection Strategy

1. Green packaging and green packaging materials

Green packaging refers to various kinds of packaging items that are harmless and less polluting and meet environmental protection requirements, including environmental protection and resource regeneration. Green packaging is a new strategy for modern commodity packaging. It brings many benefits such as enhancing product appeal and enhancing corporate green image. Packaging greatly affects the environment. Green packaging is good for the environment. Green packaging materials refer to materials that are easy to recycle and use without pollution to make packaging materials, including paper, new-type plastics, and bamboo.

2. The type of green packaging material The earliest development of green packaging materials used was the Italian chemical company. In the early 1990s, the Italian Chemical Company took the lead in introducing new biodegradable packaging plastics in order to solve the problem of packaging affecting the environment. Later, the German beverage cup was replaced by a new container made of starch. In addition, recycled paper with the logo of chasing Arrows is widely used throughout the world. Green packaging materials mainly include the following: (1) plastic packaging, (2) paper packaging, (3) glass packaging, (4) metal packaging, and (5) bamboo packaging.

3. The selection strategy of green packaging materials is easy to recycle and no pollution is the basic requirement for green packaging materials. Use green packaging materials should follow the following principles:

(1) First, the same type, grade type, reuse type, combination type, and newer type of less-spent material should be selected to ensure the rational reuse or disposal of packaging waste after use. 
(2) The use of suitable packaging materials should make the packaging simple and simplistic and try to save the use of packaging materials. 
In the process of green packaging design decision-making, usually four factors should be considered: 1 marketing factors, 2 protection products, 3 economic factors, 4 environmental factors.

3.2 Green Packaging Strategy

With the rise of green marketing, green packaging that focuses on non-pollution packaging as an important marketing strategy is emerging. The green packaging strategy mainly includes the following contents. 
● Reduce packaging materials ● Reuse packaging
● Use recycled or renewable materials
● Degradable packaging
● Pay attention to the protection of public safety ● Implement greening of packaging design patterns

Source: Foreign trade elite network

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