Modern market packaging strategy (below)

1, drastic change. That is, a dramatic change to the original packaging, change its original appearance, and present it to consumers in a brand new situation.
2, improved type. To maintain the original reasonable part and bring about new ideas by changing the "deficient", so that consumers still feel that "although they are still familiar" and avoid feeling stranger.
3, gradual type. Often making minor improvements to the original design, adjusting the structure, text arrangement, etc., at the first sight, in the case of consumers are not aware of it, but it is still the original style, but it appears to consumers in a more coordinated and novel appearance.
The improvement of packaging is to change the bad, good change is more innovative, so that consumers feel that the company's products are constantly refurbished, in the continuous upgrading, feel that companies have vitality, thereby enhancing the trust and confidence in the company and products , and then promote sales and prosperity of the market.
(VII) Packaging strategies for corporate collaboration This strategy refers to the fact that ordinary enterprises have low reputation and products are not well known. Especially when new products come out, it is difficult to open the market temporarily, and it can be operated jointly with large enterprises with strong corporate reputation and strength. Commodity packaging highlights the name of the joint venture. The packaging is designed to emulate the packaging and decoration of brand-name products, which is a way of adapting consumers' buying experience to maintain the patronage of goods. For example, Japanese electronic products were slow-moving when they first entered the US market, and later adopted the Sears trademark and occupied the US market with this strategy.
(8) Reusing packaging strategies Reusable packaging can be divided into multiplexed packaging and multipurpose packaging. Reusable packaging can be recycled for reuse. Such as transport packaging containers, turnover boxes, soda bottles, beer bottles and gas bottles. Reuse of packaging can greatly reduce packaging costs, save expenses, accelerate and promote the turnover of goods, and reduce environmental pollution, so it is generally welcomed by people. Multipurpose packaging After the goods are used, their packaging can also be used for other purposes. For example, porcelain vase-like wine bottles can be used as vases after drinking. Another example is the use of pistols, pandas, monkeys and other plastic containers to package candy. After the candy is eaten, its packaging can also be used as a toy, so it is very popular among children. A large number of facts have proved that as long as the design is novel, attractive, and reusable packaging with obvious use value or appreciation value, the customer is usually very willing to purchase.
(9) Packaging strategies linked to advertising Advertising is an important medium for communicating goods and consumers. In today's society, advertising is everywhere and plays a huge role. Making full use of advertising art is an important part of promoting sales. But how to link advertising with product packaging is a new topic for packaging designers. For example, a slogan on a cosmetic package in Taiwan—"Woman, what do you pursue?" accurately captures the psychology of women's beauty. International regulations stipulate that cigarette makers must indicate on the cigarette Box that “smoking is harmful to your body”. The United States Crown brand cigarette not only did this, but also made further developments. Crown brand cigarettes read: Smoking is harmful to your body – Crown brand cigarettes are no exception. This is very easy to make people feel curious, and thus stimulate the desire to buy. As can be seen, the size of merchandise sales, depending on the quality of goods, packaging and advertising several factors. In the ideal sales approach, the role of packaging and advertising must not be underestimated.
In addition, we must pay attention to its suitable market environment while studying commodity packaging strategies. In China's current market environment, normal consumer behavior and abnormal consumer behavior coexist. The phenomena of high consumption and consumption that have emerged in recent years is an abnormal phenomenon of consumption. Reflective spending on packaging is one-time consumption and over-packaging. For example, many food and beverages unilaterally pursue the packaging of metal cans, and even more, the use of containers to store medicines has created an imbalance between the cost of the packaging and the contents of the goods.
It is true that over-packaging can stimulate sales to a certain extent, and it can bring benefits to enterprises. However, from an overall perspective, excessive packaging wastes social resources, increases sales costs, and increases packaging waste. In today's poor resources in our country, we should draw the attention of the entire society. Enterprises must have a vision of development and a long-term view, should establish a concept of green packaging, and enhance the awareness of ecological environmental protection. To reduce the complexity of Jane, "moderate" packaging. That is, it can achieve various functions of "packaging" without wasting resources and facilitating recycling. Many countries in the world are now advocating "moderate" packaging, making packaging lighter, and many regulations have been introduced in succession. According to reports, in the United Kingdom, the degree of complexity of the packaging of goods is limited in quantity by a certain proportion. If the limit is exceeded, heavy penalties or heavy surtaxes will be imposed, forcing commodity producers to have to make suggestions on simplifying packaging. Therefore, in the development of product packaging, must not engage in sub-packaging and regardless of grades are always pursuing the luxury of high-end packaging, to prevent abnormal advance behavior in packaging consumption.
The various packaging strategies mentioned above do not work individually, but are an organic unity and they are interconnected and mutually restrictive. When a company formulates a packaging strategy, only according to subjective and objective conditions and according to various possible changes, can it formulate an optimal packaging solution that meets the market competition, and establishes key points in the operation to be flexible in order to achieve maximum economic benefits. The purpose of the enterprise to win in the market competition.
All in all, the packaging in the modern market competition should focus on the significance of the product's ontology, interest, and marketability, and pursue the specific value of multiple individualized styles to meet the needs of consumers. Packaging should be a driving force to promote consumer buying desires. The French sociology expert Jan Podreyyar once said: "The object wants to be transformed into a consumer product must be a sign." In today's mature consumer society, what consumers are looking for is no longer a commodity as an item. Only when they value the intrinsic quality of products and develop new products, but also attach importance to product packaging and continuous exploration, can we make our products Fierce market competition is invincible.