Recently, at the Hubei Pavilion of the Expo, Changjiang News Media (Group) Co., Ltd. (hereinafter referred to as the Yangtze Newspaper Group) and the US company Apda signed a strategic cooperation agreement. Both parties will jointly develop the "Changjiang Media Cluster Digital Newspaper Cloud Network Platform" "(Hereinafter referred to as" newspaper cloud platform ").
It is understood that the "newspaper cloud platform" will use the Internet as a carrier, rely on newspaper media, take content services as the main body, and feature personalized publishing and other functional services, which can satisfy readers in digital reading, personalized publishing and open A comprehensive network service platform for copyright transaction needs.
At present, the digital publishing content field is uneven, the personalized publishing requirements are difficult to meet, and copyright protection and rights protection are lacking. The "newspaper cloud platform" will be based on this industry status quo and adopt advanced digital publishing and processing technologies to achieve digital reading and personality. Publishing, copyright protection and trading services, and standardize digital publishing.
Zhou Yiping, general manager of Changjiang Publishing and Media Co., Ltd., said at the signing ceremony that in the face of the rapid development of the Internet and the arrival of the digital era, the signing of this agreement marks a key step taken by the Yangtze River Newspaper Group in the field of digital publishing. Changjiang Publishing & Media Co., Ltd. has taken a gratifying step in developing digital publishing.
Will provide personalized publishing and other special services
Zhou Yiping introduced that now he mainly wants to rely on the "newspaper cloud platform" to integrate education newspapers and periodicals across the country, march from the perspective of newspapers and periodicals to educational digital publishing, and transform the single service model of paper publishing into a multi-layered and comprehensive service model.
Compared with books, the digitization of newspapers and periodicals also has great convenience. "The newspapers and periodicals follow up the education at a fast pace, and tracking services will be better." Zhou Yiping explained that a teaching assistant may use one year, but the longest one is only One month, the content can be arranged according to the progress of education. Through the establishment of this platform, education digital publishing will enter a new stage.
According to reports, U.S. Apda was founded in 1988 and is one of the world's top 20 digital publishing companies. It is one of the major international digital publishing standards setters. It has carried out technical cooperation with Apple, Penguin and other world-class digital content providers. With rich experience in digital publishing, this time, as a technology provider of "newspaper cloud platform", he will cooperate with Changjiang Newspaper Group.
Rely on the platform to integrate national education newspapers and periodicals
Zhou Yiping, general manager of Changjiang Publishing & Media Co., Ltd .:
Build content alliance against platform operators
Facing the rapid development of the Internet and the wave of digital publishing, Zhou Yiping believes that the development of digital publishing is affirmative, and the profit model of digital publishing has made breakthrough progress in many aspects, such as Peking University Founder, and the reading bases of the three major operators. Such as HowNet, Chinese Network, Chinese Online, etc., have now started to make money.
Zhou Yiping believes that "the biggest problem now is the problem of copyright protection, and the second is the problem of the lack of concentration of digital property rights." He said that now digital publishing operators are very concentrated and have absolute technical advantages, but content providers are very scattered. There are more than 500 publishers across the country, but there is no unified content alliance. This makes the content providers lack the right to speak. In terms of profit distribution, operators often "speak a few points", the interests of content providers are damaged, and their enthusiasm will be suppressed.
Zhou Yiping believes that in addition to the copyright protection alliance, there should also be a content alliance, such as a literary and educational alliance. This can prevent platform operators from becoming overly strong and improve the content provider's voice and motivation.
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