The lack of standard materials for furniture has caused manufacturers to choose only a large number of raw and auxiliary materials used in the production process of the furniture manufacturing industry. The state has relatively standardized and strict testing standards for chemical raw materials such as paints and adhesives. The reason is that this kind of chemical materials is not only used in the furniture category, but also in the wider field of decoration, rails, shoe bags, etc., which also requires chemical raw materials, which directly causes the relevant government departments to pay more attention to such raw materials. Other categories.
On the other hand, wood, board, leather, fabrics and other categories are facing the problem of lack of evaluation standards to varying degrees. The country does not have corresponding strict standards, which leads consumers to be unable to clearly judge the pros and cons of their materials. The market is flooded with gimmicks and slogans such as “all solid wood, 100% pure solid wood, top layer calfskin, imported green skinâ€. These so-called concepts and levels lack the evidence support of the authorities, resulting in some terminal sellers to some extent violate the true right of consumers to know. This is also one of the root causes of the “Da Vinci†incident of the previous year and the many “quality gate†events that have taken place in the past.
The reality is that domestic raw material suppliers are fully equipped to produce high-standard, high-environment raw materials.
But unfortunately, most of these high-end raw materials are still used in some overseas furniture products, which is precisely because some foreign markets, especially Europe, Japan, the United States and other regions have developed a series of strict Caused by the access criteria. This shows that the industry product standards play an important role in the overall development level of the industry.
Due to the advanced and complex process and high raw material requirements, high-end materials and new materials lead to higher cost of these high-end raw and auxiliary materials than the general materials on the market. However, when the reaction is at the product end, there is no other general material. Alternative. Therefore, many small and medium-sized enterprises are usually more inclined to choose raw materials with lower prices, especially since the second half of last year, due to the impact of the real estate market, the purchase of raw materials of furniture enterprises has further declined, and many raw and auxiliary materials are available. The import and export volume has been reduced by 30%, which is also the obstacle and difficulty faced by many raw material suppliers in promoting high-tech materials.
Mistakes in consumption "Chongyang": Low recognition of domestic high-tech materials is like many domestic products. Consumers often show more favor for imported products or products made from imported raw materials, which also causes current furniture. The price of foreign products in the market is much higher than the current status of domestically manufactured products.
For the consumer psychology of this kind of consumer, many manufacturers also fully highlight their “noble bloodlines†from foreign countries in terms of raw material selection. The promotional slogans such as “imported leather, imported paint, imported solid wood†in the furniture store are everywhere. The guides introduced the products and praised the imported raw materials used in the products.
In fact, most of the raw materials of many foreign brands are still processed and manufactured in China. Just like the current BMW and Mercedes-Benz, many of them are made in China, and they are from the hands of the Chinese people, but they are worth more in the market.
As far as wood is concerned, the fundamental difference lies in the fact that different climatic and geographical environments make different woods. It does not mean that imported wood is better than Chinese wood.
It can be said that blindly admiring imported products has become a misunderstanding in the current mid-end consumption.
At present, some excellent domestic coatings and chemical companies have already had the same level of technology as foreign companies. Even their product exports and market share have surpassed some foreign brands. The only gap is the gap between brand values. Such a gap is laid by time and history.
However, domestic products have higher cost performance, which is undoubtedly one of the most competitive advantages of domestic raw material suppliers.
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Dongguan Mingpin Travel Goods Co., Ltd. , https://www.mpluggage.com