Liquid refilling economy

At present, China's supermarket shelves are filled with refills of many brands of laundry detergent. Blue moon, white cat, green umbrella, fan brand and other laundry liquids have launched 500 ml vertical bag packaging. The original packaging of Blue Moon's full-effect laundry liquid is a HDPE plastic pot with handle, which is convenient for hand-holding and dumping. The price difference between refills and pots also makes customers feel excited.

In the on-site consumer survey, one Mr. Li said: If the same brand of product is of the same quality, he is more willing to choose refill. This can both extend the life of the package and save money.

In addition to price factors, lightweight, easy to carry is also a refill advantage. Unilever's Jinfang clothing care agents have pot-shaped and three-dimensional bags. The PE kettle with handle is light green, blue, purple or pink. The sticker is based on the gentle wave of the same color fabric. The heart-shaped picture in the middle is a happy smile when the mother cares for the child, giving a warm feeling. The user can pour the care agent in the bag into the empty bottle of gold spinning, or seal it with a clip and store it directly.

The unit price of big pots is lower than that of refills, but its weight also discourages women-dominated consumers, while lightweight refills offer more choices for customers who love different flavors and formulas.