Today, when group buying is becoming more and more popular, the home industry has also joined the group buying army. By participating in the home building group buying activity, the owner wants to spend less money and buy good quality and environmentally friendly materials; the merchant also wants to save the cost of sales through group buying, and increase sales performance by small profits but quick turnover.
However, complaints related to it are increasing. Various problems such as poor product quality, additional addition, no invoicing, and difficulty in after-sales maintenance have gradually surfaced and become scars for home group purchases.
How should consumers make good use of group purchases and how to avoid risks? The reporter sorted out the chaos that appeared in the current group buying activities, and the industry insiders also put forward their own suggestions.
Home group purchases are not limited to online group purchases. In recent years, factory group purchases have entered the eyes of consumers.
The so-called factory group purchase is divided into two forms. One is that consumers directly go to the factory to buy, this group purchase is generally limited to the city where the wooden door factory is located; the second is that consumers participate in the factory organization of group purchase activities in the provinces and enjoy factory direct sales. discount price.
According to the reporter's observation, the prices of the above two types of floor factories are very favorable, but they are more popular with consumers. Citizens register through the website, set up a designated place at a designated time, take a luxury bus back and forth, and can also visit the production process of home products at a close distance. The better factory purchases also include food and beverages. These “free services†allow to buy the floor. The product is no longer a monotonous process of looking at the bargaining of goods, but becomes experience and tourism.
From the accounts of the witnesses, the factory group purchase seems to have a lot of benefits. However, the reporter learned from a staff member who did not want to be named, that in the factory group purchase activities, it is not excluded that some factories have forced sales.
He told reporters that some factory group purchases set up a key process. After visiting the factory, consumers will be concentrated in a meeting room specially set up for group purchases, so that the "childcare" prepared in advance or directly by the sales staff Take turns to sell and persuade.
Under the premise that the group buying industry has not yet been bound by relevant rules and regulations, experts recommend that consumers should choose to participate in large websites that have been trusted and factory group buying activities organized by well-known brands. Before participating in the activities, they should fully understand the products and brands that they are prepared to purchase. It is best to shop around, do not blindly follow the trend, and not be able to impulsive orders to prevent disputes in the process of returning orders. In addition, when placing an order at the factory group purchase site, the company should sign a liability agreement for breach of contract, the group purchase service failed to be cashed on time, and the Other party must compensate, so that the service of the merchant can be restricted.
Group buying market brand confusion
The reporter's investigation found that there are two main forms of popular online group purchases, one is led by the home store, and many floor brands are involved; the other is a single brand initiated by itself.
Although they have different forms, they have one thing in common: the physical store is the sponsoring entity, and the main body chooses the form of cooperation with the shopping website. The group invites the group to buy members. The members can experience and view the goods in the physical store, and then place an order online. . The more people buy, the lower the discount. However, the active online shopping market is not all well-known big brands.
There are many “no-name cards†in the furniture and building materials industry. A large part of them do not have independent factories and stores. These brands are attached to some so-called professional group buying websites.
Such furniture brands are listed on the Internet, and there is no need to provide relevant qualifications for the business. As long as they pay a certain fee to the group purchase website, they will start to call the members of the group after completing the above procedures. Experts suggest that consumers should try to avoid online group buying activities that cannot see physical objects. Secondly, they should choose a regular group buying website and a well-known furniture and building materials brand.
Group purchase and sale problems are ignored
With the increase in the number of home product online group purchases, the phenomenon of consumers rejecting after-sales service after the purchase of products is increasing. The reporter learned from a number of floor home improvement forums that consumers online group purchases often encounter "true and false Li Wei."
Qiu Baochang, a lawyer at Beijing Huijia Law Firm, said that the above problems often occur in group buying activities. Some merchants attract ultra-low prices to attract consumers in order to increase sales of products. After consumers buy goods, they often ignore the products. After sales service.
In addition, the main reason for the consumer group buying easy to eat dumb loss is that it can not provide valid credentials, and the merchants firmly deny the fault, which makes the judgment of responsibility is difficult. Qiu Baochang, a lawyer at Huijia Law Firm, said that when participating in group purchases, you should ask for invoices as much as possible. If not, pay attention to retain relevant transaction records. At the same time, if the consumer can't confirm the authenticity of the product, it is best to call the head office of the brand or log in to the official website.
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