"The profit in the peak season, take the trend in the off-season", this should be the core idea of ​​the wooden door enterprise off-season marketing. To make a profit is to win the biggest sales; to take advantage of it is to gain a commanding height and strive for a long-term strategic advantage. The stone is at the bottom of the mountain, big and weak; on the top of the mountain, it is small and powerful. Similarly, the grass on the top of the mountain has a higher potential than the towering tree under the mountain.
At the same time, demand in the off-season is not strong. The marketing of wooden door enterprises should emphasize the competition orientation and put more energy into watching and analyzing competitors. Relatively speaking, the peak season should emphasize demand orientation, and functional innovation that conforms to consumer demand is more practical for “profit takingâ€.
“Increase in the peak season and take off in the off-season†is the fundamental strategy for boosting sales in the off-season – plundering with stronger promotions, wider publicity and lower prices than the rivals. However, it should be pointed out that the absolute amount of the off-season is limited after all. Therefore, the strength of the input should be sufficient, and the degree of grabbing must be a degree. Moreover, sales in the off-season are equally important.
In addition, the person in charge of a certain door market believes that innovation is very important. The essence of marketing is to buy the same quality products. Innovation is to create differentiated, differentiated promotions, differentiated market positioning and market choices to complete the sales growth in the off-season.
Introduce new products in due course
Introducing some new wooden door products in the off-season, which can effectively cut the market share of the opponents. From the point of view of the trend, it can strengthen the position of corporate brand in the mind of consumers. For companies with limited marketing budgets, limited advertising and appropriate new product launches can make a good impact.
Mining new demands
Discovering and guiding new spending habits is a powerful way to tap sales in the off-season. Some ingenious consumption methods, such as “hot drinks†in the winter – “boiled drinksâ€, “cooked hot dewâ€, “cooked ginger colaâ€, “hot coconut juiceâ€, or even “cooked jujube beer†are off-season. An innovative model of marketing.
Adhere to moderate promotion
There are some wooden door companies based on the principle of “input and output are proportionalâ€, which greatly reduces the cost in the off-season. Doing so will only make the sales pressure more stressful and the off-season will be lighter.
Conversely, maintaining modest promotions during the off-season, especially with strong promotional pressures on competitors, can often achieve twice the result with half the effort. The consensus of most marketing experts is that it is a wise marketing method to invest limited funds in promotions that stimulate consumers.
And the wooden door enterprises can distribute some brochures about home decoration in the community or downtown in the off-season, and formulate some design references for wooden doors for consumers. Through these brochures, consumers will be presented with environmentally friendly, beautiful and generous decoration. The effect is to stimulate consumers' attention to the wooden door, and your brand is sure to become their preferred brand. But the basis for this success is that your brochures must be beautifully designed to stand on the consumer's side and avoid hard advertising. This will make your contribution pay off.
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