Mountain spring water wrapped in a flask

Beautiful and convenient packaging design

Liquid Salvation is the world's first spring water bottled in a thin-necked bottle. This package is made of PET material. It is transparent and flat. The bottle body is wide and high. The bottleneck is very short. It is said that the packaging designer is from the second time. Inspired by the kayak pilot's portable water bottle during World Wars, it was developed.

Unique logo design wins consumer recognition

Liquid Salvation's original logo was a sexy female devil with a strong 1940 color. The female devil was named Salvation Sally. After the Liquid Salvation brand was launched in 2004, it quickly found a market in the hottest nightclubs in the United States. It immediately had a group of sought-after fans. They appreciated this old style packaging is not serious, rebellious attitude, and this flat packaging Very convenient, you can carry it in your pocket.

In order to expand the sales volume and influence of products and build consumer trust, Liquid Salvation recently produced an angel version of Salvation Sally. Together with the devil version of Salvation Sally, it launched a marketing campaign called “Angels or Devils”. .

“At the time of our devil product launch, the market reaction was horrible! Now that we have launched the Angel version, this balance will greatly expand the influence of our products,” said James F. Spellman, head of sales at Liquid Salvation. : "Whether in the eastern or western United States, the sales volume and distribution range of Liquid Salvation are expanding. We expect that through other marketing channels, there will be explosive growth in the future."

Unique marketing approach guides Liquid Salvation to success

Chris Warner, president of Liquid Salvation, said: “The traditional marketing approach is no longer relevant. We are adopting a medieval marketing approach. One town is connected to one town and one village is connected to one village to promote our products.”

Liquid Salvation's slogan is "The impure world wants to drink pure water," coupled with its bold rebellious logo design, prompted Liquid Salvation to succeed in several recent promotions.

Source: "Packaging Materials and Containers"