Large-format printers in the eyes of inkjet printers (Part 2)

Can I achieve profit with HP DJ5000?

Some people say that when our company purchases 5 HP DesignJet 5000 large format printers, when will it be able to recover the investment? Can such a large investment in the inkjet industry be profitable? To be honest, compared with a few years ago, the profit of the inkjet output industry has indeed dropped significantly. The price of inkjet photo has dropped from a few hundred yuan per square meter a few years ago to the current thirty or forty yuan, but it is not a job of inkjet printing. Not profitable? of course not! Taking the current photo paper price for indoors as an example, the common price per square meter of inkjet output is 30 yuan. The cost is: photo paper 4.2 yuan / square meter, ink 1.5 yuan / square meter (0.15 yuan / ml), cold laminating film 3.8 yuan / square meter, direct cost is 9.5 yuan / square meter, conservative budget cost loss is 20%, which is the total cost At 11.4 yuan / square meter, gross profit still steadily accounted for more than 100%. Similarly, the gross profit of outdoor printing is more than 100%, which is already a very high profit rate in the business community.

Although inkjet drawing operations are profitable and profitable, in order to survive in this fiercely competitive market, the profitability of enterprises must also be improved, and the profitability of enterprises is closely related to the profitability of production per unit area. Profit per unit area = production revenue per unit area-material consumption per unit area. It can be seen from this point that reducing material consumption is an important aspect of reducing costs. But we know that reducing the cost of consumables is a double-edged sword! Excessively reducing the cost of consumables, purchasing low-grade inkjet output equipment, using low-quality filling ink and compatible paper, although it can reduce costs, but it certainly reduces the service level. Dissatisfaction with the services provided by users will affect the increase in business volume and ultimately the increase in profits. Therefore, the most important thing for enterprises is to find a suitable critical point.

And the profit and loss balance point of the enterprise (S) = monthly production volume of the enterprise (A) x profit per square meter (B)-management cost of the enterprise (C). Therefore, if the inkjet photo output enterprise wants to make a profit, it can be seen from the formula S = AχB -C that the most important thing is to improve B (profitability per unit area), expand A (monthly production volume) and reduce C (management cost). According to this principle, we adhere to control of management costs in the production process, while expanding the production capacity of enterprises and enhancing the profitability of production per unit area. At this time, the key depends on the large-format printer. If its printing speed is fast, it can receive more business and obtain more operating income; while the printing speed is fast, the output per unit time increases, and the business place The cost of personnel and personnel is reduced accordingly; fast printing speed is also a favorable condition for customers. Many customers hope to complete their business as soon as possible. If they meet their requirements, they will leave a good impression on them. Once they have business, they will come to you again, so that more and more customers. HP DesignJet 5000 large format printer's excellent print quality, fast output production, and overloaded work capacity allow us to easily cope with busy business, but also make us enjoy a high reputation in the inkjet industry, but also make us less The investment cost of the machine was fully recovered within two years.

In short, from the practical experience of our company, when investing in the inkjet industry, users must establish a correct investment philosophy and take a comprehensive view of investment income. When choosing a machine, you must understand your work characteristics and daily requirements, that is, what is the maximum format to be printed, how high the resolution of the printed image needs, how large is the daily printing volume, and whether you need to print unattended Function, and how much ink tank should be used. HP large format printers have the industry's largest printing range, the fastest printing speed, optional various high resolutions, word-of-mouth color performance, the best comprehensive cost, user-friendly installation and operation interface, and well-known gold service, etc. . Therefore, it is also the best choice for our inkjet printer. With HP large format printers, we can definitely make a difference in the field of inkjet painting!

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