[Office Partner Information Center] On October 25th, hosted by China Building Decoration Association and Chibi Municipal People's Government, China Building Decoration Association Materials Branch, Jiahe Group·Huazhong Digital Port hosted the “Hundred Enterprises and One Billion†Anniversary Ceremony and China Building Materials Home The industry leader 10.25 Chibi Summit was held in Chongqing Red Cliff. Li Bingren, president of China Building Decoration Association, Li Chaoyu, deputy secretary of Hubei Chibi Municipal Party Committee, mayor of Hubei Province, Song Huiyu, member of the Standing Committee of Hubei Province, and Wang Yuefei, secretary general of China Building Decoration Association Materials Branch, gathered nearly 800 people.
The summit summed up the history of “100 enterprises and trillions†in one year. Many industry elites have made a profound discussion on the development of China's home building materials industry under the new economic situation and the Internet + wave, on the development trend of the industry. , and seek common groundwork. NetEase Home interviewed Yang Peng, Chairman of the Board of Directors of Jin Yu, at the summit. The following is an interview record:
Jin Peng· Chairman Yang Peng
Netease Home: Please tell us about the current development of Jinlu·Home in the country?
Yang Peng: Our Jinlu·Home was officially opened to the whole country on December 12 last year. So far, we have opened 52 stores nationwide. We plan to open to 64 stores by the end of the year, which is our main strategic plan.
Netease Home: Which cities are currently in the main layout?
Yang Peng: We have a layout in the East China area. Basically, we have all the layouts in the East China prefecture-level cities. In other areas, we are mainly based on points and some regional central cities. For example, we have Xi'an in the northwest and Chengdu and Kunming in the southwest. We are already in the northeast. We are in the northeast, Shenyang, Changchun, and Harbin. We will officially open at the end of the year or early next year.
Netease Home: Is there a development plan in Wuhan?
Yang Peng: We have opened a store in Wuhan. The Hankou Railway Station has come out of the right hand Ouyada. Our store has already opened.
Netease Home: What kind of plans are there in the Wuhan area?
Yang Peng: We should plan the three towns in Wuhan according to the development situation in Wuhan. Because Wuhan is very big, I am also a Wuhan person. Therefore, at least three towns in Wuhan will be distributed, but we must proceed step by step and have a process.
Netease Home: You just said that Jin Hao has landed more than 50, and 60 at the end of the year. What is the biggest difference between before and after landing?
Yang Peng: The home improvement industry is a low-frequency, high-value consumer behavior, so it must be wired, pure online is definitely impossible. It is similar to car consumption. If you look at the car consumption, look at it, you must go to the 4S shop to experience it. The home improvement industry is very similar to the car industry. It is necessary to experience the store offline. This is a basic view of us. Whether it is the future VR or AR, and to what extent, our offline experience store will exist, at least in the future I see.
NetEase Home: We know that Jinlu is very famous in the tooling industry. It is also a leading enterprise in China. What do you think is the difference between home improvement and work after we turn to home improvement? What are the advantages in the home improvement market?
Yang Peng: The biggest difference between home improvement and tooling, the tooling is B big, the home decoration is C big, this is the biggest difference, a B end and a C end. Regardless of its marketing model or engineering management model, or the operating model of our entire platform is different from tooling. Therefore, this is a great challenge for our traditional tooling leading enterprises.
However, I feel that since we have this determination, we are engaged in the C-side business. We are confident that we also plan to do business in the C-end and match our tooling business. This is our plan.
Netease Home: What is the significance of the hundred-dollar activities of the enterprise? In order to realize the activities of 100 enterprises and trillions, how should enterprises do?
Yang Peng: I think the activities of 100 enterprises are very good. It should be said that it is a good activity in our domestic building materials and furniture industry. I hope that some excellent enterprises will be better and better. Through excellent enterprises, we can lead and standardize the industry to make progress. To avoid some of the traditional vicious competition, we can truly provide more quality services to our vast number of consumers.
Once in a vicious competition, many services I think are not guaranteed. Therefore, I think that hundreds of billions of enterprises are doing this because the home industry covers all fields, chooses 100 excellent enterprises, realizes the scale of our trillions, and leads our healthy and continuous development of the whole home industry. I think this is A very meaningful thing.
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