Sanfu Outdoor: In the second half of the year will launch its own children's outdoor brand KIDS
Date: 2016-07-22 19:33
Recently, Sanfu issued an announcement outdoors to create the overall operating model of the competition operation + outdoor retail + tourism development. And said that products are being introduced into the running category and children's outdoor products, own children's outdoor products brand kidsanfo will be launched this fall and winter.
In addition, the company said that the franchise stores will add 4 flagship stores in Wuhan, Chongqing, Daqing and Beijing this year. E-commerce channels are well developed with a faster growth rate.
Events:
The number of venues will be increased from 24 in 2015 to 37 in 2016. By 2019, the number of franchise stores will increase from the current 34 to 60, covering the domestic market. The first and second tier cities. We believe that the company's development of the model of peripheral events operations and tourism ecology based on franchised stores will significantly increase the visibility of the company's competition operations and tourism development as well as retail sales of specialty stores.
Product aspects:
In the second half of the year, KIDS’s outdoor and running outdoor equipment was launched aggressively: The company’s main agent is the sale of foreign brands of outdoor products and the current high price. In the second half of the year, the company will introduce its own brand of outdoor and running children. Make the company's product layout more reasonable, lower-priced own products will also have a strong appeal to the long-tail market of outdoor sports, while reducing dependence on foreign distributors, and overall improve the company's product gross margin. The company has also set up a special research and development center for this purpose, and the future goal is to make up 20% of its own brand.
Strengthen the construction of data centers:
Since its launch in 1999, Sanfu’s self-operated online stores have accumulated more than 300,000 users, and the club has registered 230,000 members. In the future, with the advancement of competition operations, more offline members will join in, so the company has set up a data center. The data on these offline lines will be fully opened, which will make the company more clear on the management and classification of members, and use big data to achieve a rational distribution of franchise stores.
Outdoor training business provides talent reserves for the company:
The preparation for the establishment of an outdoor training school is not only an outdoor training business, but also a cradle for the company to provide reserve talent. It will provide strong support for the organization of the company's subsequent events and the expansion of specialty stores.
Date: 2016-07-22 19:33
Recently, Sanfu issued an announcement outdoors to create the overall operating model of the competition operation + outdoor retail + tourism development. And said that products are being introduced into the running category and children's outdoor products, own children's outdoor products brand kidsanfo will be launched this fall and winter.
In addition, the company said that the franchise stores will add 4 flagship stores in Wuhan, Chongqing, Daqing and Beijing this year. E-commerce channels are well developed with a faster growth rate.
Events:
The number of venues will be increased from 24 in 2015 to 37 in 2016. By 2019, the number of franchise stores will increase from the current 34 to 60, covering the domestic market. The first and second tier cities. We believe that the company's development of the model of peripheral events operations and tourism ecology based on franchised stores will significantly increase the visibility of the company's competition operations and tourism development as well as retail sales of specialty stores.
Product aspects:
In the second half of the year, KIDS’s outdoor and running outdoor equipment was launched aggressively: The company’s main agent is the sale of foreign brands of outdoor products and the current high price. In the second half of the year, the company will introduce its own brand of outdoor and running children. Make the company's product layout more reasonable, lower-priced own products will also have a strong appeal to the long-tail market of outdoor sports, while reducing dependence on foreign distributors, and overall improve the company's product gross margin. The company has also set up a special research and development center for this purpose, and the future goal is to make up 20% of its own brand.
Strengthen the construction of data centers:
Since its launch in 1999, Sanfu’s self-operated online stores have accumulated more than 300,000 users, and the club has registered 230,000 members. In the future, with the advancement of competition operations, more offline members will join in, so the company has set up a data center. The data on these offline lines will be fully opened, which will make the company more clear on the management and classification of members, and use big data to achieve a rational distribution of franchise stores.
Outdoor training business provides talent reserves for the company:
The preparation for the establishment of an outdoor training school is not only an outdoor training business, but also a cradle for the company to provide reserve talent. It will provide strong support for the organization of the company's subsequent events and the expansion of specialty stores.
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