"Delicious" food packaging, I want to eat you

The special understanding of the specific taste and value of a product embodies the designer's aesthetic tendency and shows the designer's creativity in formal processing. Modern consumers are no longer faced with a single variety of goods, but are dazzling, even functional and effective products. At this time, how the consumer chooses and judges is an important issue in the current advertising design industry. What is certain is that in addition to the influence of advertising, price and other factors, the packaging of goods is a very important factor. This is particularly prominent in the food industry.

The role of food packaging

A food package, first brought to the consumer is the first visual and psychological experience - sense of taste, its quality directly affects the product sales market. The color of many foods is not aesthetically appealing, but it must be expressed through various techniques to make the shapes and colors more perfect and rich. Successful food packaging can not only quickly catch the eye of consumers, but also make people think that the food in the package is fresh and delicious, resulting in immediate purchase impulse.

The difference between food packaging and daily consumer goods packaging

The biggest difference between food packaging and consumer packaged goods is that foods must fully express their appetite and perceptual association while presenting product attributes. This means that food packaging must be able to produce taste-inducing effects.

The basic principle of realizing the taste design of food packaging is "feeling". The popular interpretation of "sense of sensation" is to state the unspeakable situation in another comparable form. Psychology is the feeling of sensation that is caused by a feeling in other fields. This means that the purpose of food packaging is to enable the consumer to see the good association and anticipation of the taste and quality of the food in the package that a certain food package can produce.