When people are immersed in the right and wrong of mahogany furniture, they forget the most basic functions of mahogany products as "furniture". In fact, for consumers, you should buy more mahogany furniture that is more practical, culturally rich and more suitable for you. For businesses, you should focus on how to provide consumers with products that meet the standards and personalization. Service.
Difficulties in consumption: What should I do to personalize the demand for redwood raw materials, price and function?
Service upgrade: mahogany furniture can also be customized
Fancy a piece of mahogany furniture, but the price of raw material with huanghuali is too high. If it can be replaced with red rosewood material, it is better to decorate the new house. I want to customize a "redwood study room" for my husband. If the business can provide less than 100,000 yuan. The "Redwood Study Room Furniture Package" will save a lot of time for your own selection; the mahogany cabinets in the living room are better equipped with several drawers for convenient storage.
Faced with the individualized needs of the consumer groups after 70s and 80s, some mahogany furniture brands are leading the way and begin to provide customized services. For example, choose your favorite mahogany custom mahogany furniture, and even replace the drawer board with a service that is durable, not easy to return to the tide and gives off a faint scent of eucalyptus according to your budget. It is a feature of Yuan Henry. Yang Bo, chairman of Yuan Henry Furniture, said that the mahogany furniture customization service can meet the individual needs, but because of the uncertain factors in the selection of raw materials, wood utilization and production schedule, the price will be about 20% higher than the regular products in the store.
In addition, Union League Redwood Pan Haiying also said that in order to let the redwood fans play the heat, Union also provides customized services, for example, to help consumers make their own designs of mahogany works into products. However, due to such time-consuming, laborious and costly products, the price will be relatively high.
Difficulties in consumption: how to do mahogany furniture "injured"
Service upgrade: Free "treatment" for "light injury" mahogany furniture
Even when the baby is like, it is placed in the home, and has to bear the mahogany furniture that we use in our daily life, and it will inevitably encounter accidental "accidents" and be hurt. To this end, redwood fans can't help but ask: What if the mahogany baby in the home is "injured"?
In fact, some of the mainstream mahogany furniture brands currently located in the Redwood City Hall of the Real Home provide repair work for “minimally invasive surgery†for their own products. This is in contrast to the phenomenon of “only selling no matter what repairs†in the mahogany industry. Great progress has been made. Zheng Yuexia, the person in charge of Qingmutang Modern Oriental Furniture in Beijing, told the author that they set up a workshop dedicated to after-sales. If the consumer is in use, if it is damaged due to human factors, "slight injury" can be repaired free of charge, and "severe injury" will be charged at his discretion. If the product itself has problems, it will be replaced. In order to cooperate with the actual home to extend the period of "repair, return, replacement" of furniture and building materials from one year to three years, Qingmutang also promised to extend the free after-sales service period to three years.
Difficulties in consumption: What to do if you are worried about being cheated when you buy mahogany furniture
Service upgrade: add additional terms to the mahogany furniture contract
Enthusiastic about mahogany furniture, but little knowledge of mahogany knowledge. There is a new consumer who is worried that he will be fooled when buying mahogany furniture. Regarding how to solve this problem from the root, Ren Cheng’s vice president Ren Cheng’s suggestions are: one must choose to buy in the regular store; the second is to buy the regular brand of products; the third is to close the contract, only the seller’s Commitments are clearly marked and promises are useful.
Of course, some mahogany furniture brands have their own plans to help consumers solve the problem of “being worried about being cheatedâ€. For example, Xuanming's classical furniture has drawn up a legally binding "Redwood Furniture Contract Additional Clause" and requires that each additional furniture contract signed at home should be clearly filled out. The main contents of this additional clause include: the official name and the proportion of raw materials must be filled in; the raw materials must be accompanied by a fidelity certificate; clearly indicate the delivery period.
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