Wal-Mart is conducting an iPhone system test, allowing users to use iPhones to scan products and pay at the self-service checkout counter, reducing checkout waiting time and lowering merchant costs.
If the "scan checkout" test conducted by the world's largest retailer succeeds, the way people pay for shopping may change-faster and more user-friendly.
In this test of Wal-Mart ’s iPhone scan, users can use their phones to scan products, put them in the shopping basket, and pay at the self-service cash register.
However, users cannot pay on their mobile phones. The application transfers the scanned goods to the self-service cash register, and then the customer can pay using the usual self-service bill payment program.
Wal-Mart ’s iPhone app already includes features such as allowing customers to create shopping lists and view inventory.
According to Survey Monkey website information, earlier this week, a shopping mall near Wal-Mart's headquarters in Arkansas invited employees using iPhones to participate in the trial.
Paul Weitzel, a partnership manager at retail consulting firm Willard Bishop, said he has never seen a trial conducted by Wal-Mart: "All efforts are to accelerate the efficiency of payment, thereby reducing expenses and improving the shopping experience. Using smartphones and improved technology, we Will benefit even more. "
Chief Financial Officer Charles Holley said on March 7 that Wal-Mart can save a lot of money if more customers scan their products and pay with their mobile phones. In the US Wal-Mart store, the company needs to spend $ 1.2 million to hire a cashier every second.
Last month, it was said that Wal-Mart and some other retailers formed a company, MCX, which will launch a mobile payment application.
Although the Wal-Mart trial is currently limited to one mall, the company may invite participants other than employees. According to Survey Monkey, Wal-Mart provides participants who participate in the one-hour meeting with a $ 100 remuneration and a $ 25 cash card for in-store shopping.
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