Typesetting design principles:
1. Thought and unity
The layout design itself is not the purpose, the design is a means to better spread customer information. In the past, designers liked to indulge themselves in personal style and fonts and graphics that did not match the theme. This is often the main reason for the mediocre failure of design. A successful typographic design must first clarify the client's purpose, and in-depth understanding, observation, and research of all aspects related to the design. A brief consultation is the beginning of a good design. The layout cannot be separated from the content, but should reflect the theme of the content to enhance the reader's attention and understanding. Only when the theme is clear and prominent and at a glance can the ultimate goal of page layout be achieved.
2. Artistic and decorative
In order to make the layout design better serve the layout content, it is very important to seek a reasonable layout visual language, and it is also a manifestation of achieving the best appeal. Conception is the first step in design, and also the thinking activity in the design work. After the theme is clear, the layout composition and expression form of the layout become the core of the layout design art, which is also a difficult creative process. How to achieve the meaning of new, beautiful, change and unified, and have an aesthetic taste, it depends on the culture of the designer. Therefore, layout design is a comprehensive test of the designer's ideological realm, artistic cultivation, and technical knowledge. The decorative elements of the layout are composed of text, graphics, colors, etc. through the combination and arrangement of dots, lines, and surfaces, and use exaggerated, metaphorical, and symbolic methods to embody the visual effect, which not only beautifies the layout, but also improves the conveyance of information. Features. Decoration is constructed using aesthetic features. The information of different types of layouts has different forms of decoration. It not only plays the role of excluding other and highlighting layout information, but also enables readers to enjoy the beauty from it.
3. Fun and originality
The fun in typography design mainly refers to the interest in form. This is a lively layout visual language. If there is not much wonderful content in the layout, it is necessary to win by creating fun. This is also the role of artistic means in the conception. The layout is full of fun, which makes the media information even more powerful, and has the finishing touch of the finishing touch, which makes it more attractive and touching. Interest can be obtained by means of expression such as allegory, humor and lyricism. The principle of originality is essentially the principle of highlighting individual characteristics. A distinctive personality is the creative soul of typographic design. Imagine that a layout is mostly the same as a single one and conceptualized. There are many people, so one can imagine how much memory it has. Not to mention surprisingly winning. Therefore, we must dare to think, dare to be ingenious, and be unique. In the typesetting design, we must have more personality and less commonality, and more originality and less generality, in order to win the favor of consumers.
4. Integrity and coordination
Typesetting design is a bridge for disseminating information. The perfect form pursued must conform to the ideological content of the theme. This is the foundation of typesetting design. The layout is unsuccessful if it only talks about the form of expression and ignores the content, or only asks for content and lacks artistic expression. Only by reasonably unifying the form and content, and strengthening the overall layout, can we obtain the unique social and artistic value in the layout, and we can solve the problems of what design should say, to whom, and how to say. Emphasize the principle of coordination of the layout, that is, to strengthen the relevance of the layout and color of the layout elements in the layout. Through the overall combination and coordinated layout between the text and the picture of the layout, the layout has a beautiful order and beautiful structure, so as to obtain better visual effects.
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